{
 "period": "2026-q3",
 "unit": "supplier line: one line of a supplier price list (UPC/EAN), one observation per seller x line x quarter; a line counts as priced / checkable / profitable / a lead if ANY of the Amazon listings it matched does",
 "metric": "leads_per_1000_lines (primary): lead lines per 1,000 supplier lines if supplier cost changed by cost_change_pct and price and fees stayed the same. A lead listing is checkable (Amazon fees known, not an Amazon multipack, no set-like title) with ROI between lead_roi_min and plausible_roi_max (ROI = (buy-box price - supplier cost - referral fee - FBA fee) / supplier cost), estimated seat sales >= lead_seat_sales_min per month, and Amazon not on the buy box. leads_per_100_priced_lines: the same lead lines per 100 lines with a supplier cost and a buy-box price. pct_profitable_lines: % of the curve's lines with a checkable listing at 0 < ROI <= plausible_roi_max. Listings whose ROI would exceed plausible_roi_max are treated as pack/price errors and never count.",
 "thresholds": {
  "lead_roi_min": 0.2,
  "plausible_roi_max": 2.0,
  "lead_seat_sales_min": 5.0,
  "lead_exclude_amazon_bb": true
 },
 "scope": "Supplier lines uploaded by recurring sellers (>=3 price lists over >=30 days; a seller = one Seller Assistant account), Amazon.com US marketplace, economics window (Jul 2025 onward); ALL curve per 1,000 lines uploaded, category curves per 1,000 matched lines of the category",
 "funnel": {
  "per": 1000,
  "supplier_lines": 4633093,
  "listings_per_matched_line": 1.402,
  "leads_per_100_priced_lines": 8.47,
  "steps": [
   {
    "step": 1,
    "key": "supplier_lines",
    "label": "Supplier lines uploaded",
    "per_1000_lines": 1000.0,
    "lines": 4633093
   },
   {
    "step": 2,
    "key": "rows_after_matching",
    "label": "Amazon listings after matching (unmatched line = 1)",
    "per_1000_lines": 1300.8,
    "lines": 6026801
   },
   {
    "step": 3,
    "key": "matched",
    "label": "Lines matched to at least one ASIN",
    "per_1000_lines": 747.7,
    "lines": 3464330
   },
   {
    "step": 4,
    "key": "priced",
    "label": "Lines with a supplier cost and a buy-box price",
    "per_1000_lines": 481.5,
    "lines": 2231051
   },
   {
    "step": 5,
    "key": "checkable",
    "label": "Lines checkable (fees known, not an Amazon pack, no set title)",
    "per_1000_lines": 362.9,
    "lines": 1681498
   },
   {
    "step": 6,
    "key": "err_roi_gt_max",
    "label": "Flagged: ROI above the plausibility cap (pack/price error)",
    "per_1000_lines": 21.6,
    "lines": 99879
   },
   {
    "step": 7,
    "key": "profitable",
    "label": "Profitable (0 < ROI <= plausibility cap)",
    "per_1000_lines": 153.3,
    "lines": 710276
   },
   {
    "step": 8,
    "key": "roi_ok",
    "label": "ROI at least lead_roi_min",
    "per_1000_lines": 99.6,
    "lines": 461678
   },
   {
    "step": 9,
    "key": "sells",
    "label": "Sells (seat sales at least the monthly floor)",
    "per_1000_lines": 50.1,
    "lines": 231925
   },
   {
    "step": 10,
    "key": "leads",
    "label": "Leads (Amazon not on the buy box)",
    "per_1000_lines": 40.8,
    "lines": 188952
   }
  ]
 },
 "source": "Seller Assistant State of Wholesale, sql/11_interactive_cost_curve.sql (report.funnel_lines)",
 "categories": [
  {
   "category": "ALL",
   "denominator": "supplier lines uploaded (incl. lines with no ASIN match)",
   "supplier_lines": 4633093,
   "priced_lines": 2231051,
   "points": [
    {
     "cost_change_pct": -20,
     "leads_per_1000_lines": 66.37,
     "leads_per_100_priced_lines": 13.782,
     "pct_profitable_lines": 20.75,
     "leads_per_1000_matched_lines": 88.76
    },
    {
     "cost_change_pct": -19,
     "leads_per_1000_lines": 65.08,
     "leads_per_100_priced_lines": 13.516,
     "pct_profitable_lines": 20.49,
     "leads_per_1000_matched_lines": 87.04
    },
    {
     "cost_change_pct": -18,
     "leads_per_1000_lines": 63.8,
     "leads_per_100_priced_lines": 13.249,
     "pct_profitable_lines": 20.23,
     "leads_per_1000_matched_lines": 85.32
    },
    {
     "cost_change_pct": -17,
     "leads_per_1000_lines": 62.42,
     "leads_per_100_priced_lines": 12.961,
     "pct_profitable_lines": 19.96,
     "leads_per_1000_matched_lines": 83.47
    },
    {
     "cost_change_pct": -16,
     "leads_per_1000_lines": 61.01,
     "leads_per_100_priced_lines": 12.669,
     "pct_profitable_lines": 19.7,
     "leads_per_1000_matched_lines": 81.59
    },
    {
     "cost_change_pct": -15,
     "leads_per_1000_lines": 59.59,
     "leads_per_100_priced_lines": 12.375,
     "pct_profitable_lines": 19.45,
     "leads_per_1000_matched_lines": 79.7
    },
    {
     "cost_change_pct": -14,
     "leads_per_1000_lines": 58.19,
     "leads_per_100_priced_lines": 12.084,
     "pct_profitable_lines": 19.18,
     "leads_per_1000_matched_lines": 77.82
    },
    {
     "cost_change_pct": -13,
     "leads_per_1000_lines": 56.8,
     "leads_per_100_priced_lines": 11.795,
     "pct_profitable_lines": 18.92,
     "leads_per_1000_matched_lines": 75.96
    },
    {
     "cost_change_pct": -12,
     "leads_per_1000_lines": 55.46,
     "leads_per_100_priced_lines": 11.517,
     "pct_profitable_lines": 18.63,
     "leads_per_1000_matched_lines": 74.17
    },
    {
     "cost_change_pct": -11,
     "leads_per_1000_lines": 54.1,
     "leads_per_100_priced_lines": 11.234,
     "pct_profitable_lines": 18.35,
     "leads_per_1000_matched_lines": 72.35
    },
    {
     "cost_change_pct": -10,
     "leads_per_1000_lines": 52.75,
     "leads_per_100_priced_lines": 10.954,
     "pct_profitable_lines": 18.04,
     "leads_per_1000_matched_lines": 70.54
    },
    {
     "cost_change_pct": -9,
     "leads_per_1000_lines": 51.45,
     "leads_per_100_priced_lines": 10.685,
     "pct_profitable_lines": 17.74,
     "leads_per_1000_matched_lines": 68.81
    },
    {
     "cost_change_pct": -8,
     "leads_per_1000_lines": 50.17,
     "leads_per_100_priced_lines": 10.418,
     "pct_profitable_lines": 17.47,
     "leads_per_1000_matched_lines": 67.09
    },
    {
     "cost_change_pct": -7,
     "leads_per_1000_lines": 48.91,
     "leads_per_100_priced_lines": 10.157,
     "pct_profitable_lines": 17.21,
     "leads_per_1000_matched_lines": 65.41
    },
    {
     "cost_change_pct": -6,
     "leads_per_1000_lines": 47.67,
     "leads_per_100_priced_lines": 9.9,
     "pct_profitable_lines": 16.95,
     "leads_per_1000_matched_lines": 63.76
    },
    {
     "cost_change_pct": -5,
     "leads_per_1000_lines": 46.46,
     "leads_per_100_priced_lines": 9.648,
     "pct_profitable_lines": 16.69,
     "leads_per_1000_matched_lines": 62.14
    },
    {
     "cost_change_pct": -4,
     "leads_per_1000_lines": 45.27,
     "leads_per_100_priced_lines": 9.4,
     "pct_profitable_lines": 16.43,
     "leads_per_1000_matched_lines": 60.54
    },
    {
     "cost_change_pct": -3,
     "leads_per_1000_lines": 44.1,
     "leads_per_100_priced_lines": 9.157,
     "pct_profitable_lines": 16.16,
     "leads_per_1000_matched_lines": 58.97
    },
    {
     "cost_change_pct": -2,
     "leads_per_1000_lines": 42.92,
     "leads_per_100_priced_lines": 8.912,
     "pct_profitable_lines": 15.9,
     "leads_per_1000_matched_lines": 57.39
    },
    {
     "cost_change_pct": -1,
     "leads_per_1000_lines": 41.8,
     "leads_per_100_priced_lines": 8.681,
     "pct_profitable_lines": 15.63,
     "leads_per_1000_matched_lines": 55.91
    },
    {
     "cost_change_pct": 0,
     "leads_per_1000_lines": 40.78,
     "leads_per_100_priced_lines": 8.469,
     "pct_profitable_lines": 15.33,
     "leads_per_1000_matched_lines": 54.54
    },
    {
     "cost_change_pct": 1,
     "leads_per_1000_lines": 39.66,
     "leads_per_100_priced_lines": 8.237,
     "pct_profitable_lines": 15.07,
     "leads_per_1000_matched_lines": 53.05
    },
    {
     "cost_change_pct": 2,
     "leads_per_1000_lines": 38.58,
     "leads_per_100_priced_lines": 8.012,
     "pct_profitable_lines": 14.81,
     "leads_per_1000_matched_lines": 51.6
    },
    {
     "cost_change_pct": 3,
     "leads_per_1000_lines": 37.58,
     "leads_per_100_priced_lines": 7.804,
     "pct_profitable_lines": 14.54,
     "leads_per_1000_matched_lines": 50.26
    },
    {
     "cost_change_pct": 4,
     "leads_per_1000_lines": 36.55,
     "leads_per_100_priced_lines": 7.59,
     "pct_profitable_lines": 14.27,
     "leads_per_1000_matched_lines": 48.88
    },
    {
     "cost_change_pct": 5,
     "leads_per_1000_lines": 35.63,
     "leads_per_100_priced_lines": 7.398,
     "pct_profitable_lines": 14.01,
     "leads_per_1000_matched_lines": 47.65
    },
    {
     "cost_change_pct": 6,
     "leads_per_1000_lines": 34.66,
     "leads_per_100_priced_lines": 7.198,
     "pct_profitable_lines": 13.74,
     "leads_per_1000_matched_lines": 46.35
    },
    {
     "cost_change_pct": 7,
     "leads_per_1000_lines": 33.76,
     "leads_per_100_priced_lines": 7.01,
     "pct_profitable_lines": 13.47,
     "leads_per_1000_matched_lines": 45.14
    },
    {
     "cost_change_pct": 8,
     "leads_per_1000_lines": 32.86,
     "leads_per_100_priced_lines": 6.825,
     "pct_profitable_lines": 13.21,
     "leads_per_1000_matched_lines": 43.95
    },
    {
     "cost_change_pct": 9,
     "leads_per_1000_lines": 32.0,
     "leads_per_100_priced_lines": 6.645,
     "pct_profitable_lines": 12.96,
     "leads_per_1000_matched_lines": 42.8
    },
    {
     "cost_change_pct": 10,
     "leads_per_1000_lines": 31.18,
     "leads_per_100_priced_lines": 6.476,
     "pct_profitable_lines": 12.72,
     "leads_per_1000_matched_lines": 41.7
    },
    {
     "cost_change_pct": 11,
     "leads_per_1000_lines": 30.37,
     "leads_per_100_priced_lines": 6.307,
     "pct_profitable_lines": 12.48,
     "leads_per_1000_matched_lines": 40.62
    },
    {
     "cost_change_pct": 12,
     "leads_per_1000_lines": 29.59,
     "leads_per_100_priced_lines": 6.144,
     "pct_profitable_lines": 12.23,
     "leads_per_1000_matched_lines": 39.57
    },
    {
     "cost_change_pct": 13,
     "leads_per_1000_lines": 28.82,
     "leads_per_100_priced_lines": 5.986,
     "pct_profitable_lines": 12.0,
     "leads_per_1000_matched_lines": 38.55
    },
    {
     "cost_change_pct": 14,
     "leads_per_1000_lines": 28.11,
     "leads_per_100_priced_lines": 5.838,
     "pct_profitable_lines": 11.76,
     "leads_per_1000_matched_lines": 37.6
    },
    {
     "cost_change_pct": 15,
     "leads_per_1000_lines": 27.46,
     "leads_per_100_priced_lines": 5.701,
     "pct_profitable_lines": 11.52,
     "leads_per_1000_matched_lines": 36.72
    },
    {
     "cost_change_pct": 16,
     "leads_per_1000_lines": 26.8,
     "leads_per_100_priced_lines": 5.565,
     "pct_profitable_lines": 11.3,
     "leads_per_1000_matched_lines": 35.84
    },
    {
     "cost_change_pct": 17,
     "leads_per_1000_lines": 26.16,
     "leads_per_100_priced_lines": 5.432,
     "pct_profitable_lines": 11.08,
     "leads_per_1000_matched_lines": 34.98
    },
    {
     "cost_change_pct": 18,
     "leads_per_1000_lines": 25.57,
     "leads_per_100_priced_lines": 5.311,
     "pct_profitable_lines": 10.84,
     "leads_per_1000_matched_lines": 34.2
    },
    {
     "cost_change_pct": 19,
     "leads_per_1000_lines": 24.97,
     "leads_per_100_priced_lines": 5.185,
     "pct_profitable_lines": 10.63,
     "leads_per_1000_matched_lines": 33.39
    },
    {
     "cost_change_pct": 20,
     "leads_per_1000_lines": 24.44,
     "leads_per_100_priced_lines": 5.076,
     "pct_profitable_lines": 10.42,
     "leads_per_1000_matched_lines": 32.69
    }
   ],
   "matched_lines": 3464330
  },
  {
   "category": "Grocery & Gourmet Food",
   "denominator": "matched supplier lines whose best listing is in this category",
   "supplier_lines": 399116,
   "priced_lines": 252397,
   "points": [
    {
     "cost_change_pct": -20,
     "leads_per_1000_lines": 109.06,
     "leads_per_100_priced_lines": 17.246,
     "pct_profitable_lines": 17.49
    },
    {
     "cost_change_pct": -19,
     "leads_per_1000_lines": 107.04,
     "leads_per_100_priced_lines": 16.927,
     "pct_profitable_lines": 17.32
    },
    {
     "cost_change_pct": -18,
     "leads_per_1000_lines": 105.01,
     "leads_per_100_priced_lines": 16.605,
     "pct_profitable_lines": 17.15
    },
    {
     "cost_change_pct": -17,
     "leads_per_1000_lines": 103.01,
     "leads_per_100_priced_lines": 16.289,
     "pct_profitable_lines": 16.96
    },
    {
     "cost_change_pct": -16,
     "leads_per_1000_lines": 100.88,
     "leads_per_100_priced_lines": 15.953,
     "pct_profitable_lines": 16.77
    },
    {
     "cost_change_pct": -15,
     "leads_per_1000_lines": 98.78,
     "leads_per_100_priced_lines": 15.621,
     "pct_profitable_lines": 16.58
    },
    {
     "cost_change_pct": -14,
     "leads_per_1000_lines": 96.61,
     "leads_per_100_priced_lines": 15.276,
     "pct_profitable_lines": 16.37
    },
    {
     "cost_change_pct": -13,
     "leads_per_1000_lines": 94.41,
     "leads_per_100_priced_lines": 14.929,
     "pct_profitable_lines": 16.18
    },
    {
     "cost_change_pct": -12,
     "leads_per_1000_lines": 92.5,
     "leads_per_100_priced_lines": 14.627,
     "pct_profitable_lines": 15.97
    },
    {
     "cost_change_pct": -11,
     "leads_per_1000_lines": 90.48,
     "leads_per_100_priced_lines": 14.308,
     "pct_profitable_lines": 15.75
    },
    {
     "cost_change_pct": -10,
     "leads_per_1000_lines": 88.52,
     "leads_per_100_priced_lines": 13.997,
     "pct_profitable_lines": 15.54
    },
    {
     "cost_change_pct": -9,
     "leads_per_1000_lines": 86.55,
     "leads_per_100_priced_lines": 13.686,
     "pct_profitable_lines": 15.33
    },
    {
     "cost_change_pct": -8,
     "leads_per_1000_lines": 84.55,
     "leads_per_100_priced_lines": 13.37,
     "pct_profitable_lines": 15.11
    },
    {
     "cost_change_pct": -7,
     "leads_per_1000_lines": 82.66,
     "leads_per_100_priced_lines": 13.071,
     "pct_profitable_lines": 14.89
    },
    {
     "cost_change_pct": -6,
     "leads_per_1000_lines": 80.91,
     "leads_per_100_priced_lines": 12.794,
     "pct_profitable_lines": 14.68
    },
    {
     "cost_change_pct": -5,
     "leads_per_1000_lines": 79.29,
     "leads_per_100_priced_lines": 12.537,
     "pct_profitable_lines": 14.46
    },
    {
     "cost_change_pct": -4,
     "leads_per_1000_lines": 77.53,
     "leads_per_100_priced_lines": 12.26,
     "pct_profitable_lines": 14.24
    },
    {
     "cost_change_pct": -3,
     "leads_per_1000_lines": 75.91,
     "leads_per_100_priced_lines": 12.004,
     "pct_profitable_lines": 14.03
    },
    {
     "cost_change_pct": -2,
     "leads_per_1000_lines": 74.39,
     "leads_per_100_priced_lines": 11.764,
     "pct_profitable_lines": 13.82
    },
    {
     "cost_change_pct": -1,
     "leads_per_1000_lines": 72.95,
     "leads_per_100_priced_lines": 11.535,
     "pct_profitable_lines": 13.62
    },
    {
     "cost_change_pct": 0,
     "leads_per_1000_lines": 71.58,
     "leads_per_100_priced_lines": 11.319,
     "pct_profitable_lines": 13.39
    },
    {
     "cost_change_pct": 1,
     "leads_per_1000_lines": 70.0,
     "leads_per_100_priced_lines": 11.069,
     "pct_profitable_lines": 13.2
    },
    {
     "cost_change_pct": 2,
     "leads_per_1000_lines": 68.32,
     "leads_per_100_priced_lines": 10.804,
     "pct_profitable_lines": 12.99
    },
    {
     "cost_change_pct": 3,
     "leads_per_1000_lines": 66.93,
     "leads_per_100_priced_lines": 10.583,
     "pct_profitable_lines": 12.78
    },
    {
     "cost_change_pct": 4,
     "leads_per_1000_lines": 65.35,
     "leads_per_100_priced_lines": 10.333,
     "pct_profitable_lines": 12.56
    },
    {
     "cost_change_pct": 5,
     "leads_per_1000_lines": 63.98,
     "leads_per_100_priced_lines": 10.117,
     "pct_profitable_lines": 12.35
    },
    {
     "cost_change_pct": 6,
     "leads_per_1000_lines": 62.69,
     "leads_per_100_priced_lines": 9.913,
     "pct_profitable_lines": 12.16
    },
    {
     "cost_change_pct": 7,
     "leads_per_1000_lines": 61.33,
     "leads_per_100_priced_lines": 9.698,
     "pct_profitable_lines": 11.95
    },
    {
     "cost_change_pct": 8,
     "leads_per_1000_lines": 60.02,
     "leads_per_100_priced_lines": 9.491,
     "pct_profitable_lines": 11.74
    },
    {
     "cost_change_pct": 9,
     "leads_per_1000_lines": 58.84,
     "leads_per_100_priced_lines": 9.305,
     "pct_profitable_lines": 11.55
    },
    {
     "cost_change_pct": 10,
     "leads_per_1000_lines": 57.67,
     "leads_per_100_priced_lines": 9.119,
     "pct_profitable_lines": 11.34
    },
    {
     "cost_change_pct": 11,
     "leads_per_1000_lines": 56.45,
     "leads_per_100_priced_lines": 8.926,
     "pct_profitable_lines": 11.15
    },
    {
     "cost_change_pct": 12,
     "leads_per_1000_lines": 55.26,
     "leads_per_100_priced_lines": 8.738,
     "pct_profitable_lines": 10.95
    },
    {
     "cost_change_pct": 13,
     "leads_per_1000_lines": 54.01,
     "leads_per_100_priced_lines": 8.541,
     "pct_profitable_lines": 10.77
    },
    {
     "cost_change_pct": 14,
     "leads_per_1000_lines": 52.89,
     "leads_per_100_priced_lines": 8.363,
     "pct_profitable_lines": 10.6
    },
    {
     "cost_change_pct": 15,
     "leads_per_1000_lines": 51.81,
     "leads_per_100_priced_lines": 8.193,
     "pct_profitable_lines": 10.43
    },
    {
     "cost_change_pct": 16,
     "leads_per_1000_lines": 50.71,
     "leads_per_100_priced_lines": 8.019,
     "pct_profitable_lines": 10.25
    },
    {
     "cost_change_pct": 17,
     "leads_per_1000_lines": 49.69,
     "leads_per_100_priced_lines": 7.858,
     "pct_profitable_lines": 10.09
    },
    {
     "cost_change_pct": 18,
     "leads_per_1000_lines": 48.72,
     "leads_per_100_priced_lines": 7.703,
     "pct_profitable_lines": 9.94
    },
    {
     "cost_change_pct": 19,
     "leads_per_1000_lines": 47.74,
     "leads_per_100_priced_lines": 7.548,
     "pct_profitable_lines": 9.79
    },
    {
     "cost_change_pct": 20,
     "leads_per_1000_lines": 46.89,
     "leads_per_100_priced_lines": 7.415,
     "pct_profitable_lines": 9.63
    }
   ]
  },
  {
   "category": "Beauty & Personal Care",
   "denominator": "matched supplier lines whose best listing is in this category",
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    },
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    {
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    }
   ]
  }
 ]
}