Sourcing AI by Seller Assistant

Sourcing has become the hardest and most crucial part of selling on Amazon. With growing competition and tighter margins, finding in-stock products at a profitable price is no longer optional – it’s the skill that separates growth from stagnation.

To make sourcing smarter and faster, Seller Assistant introduced Sourcing AI – a feature that connects real Amazon data with an AI trained to act like a seasoned sourcing agent. It searches only verified U.S. suppliers, checks match accuracy by UPC, EAN, model, or part number, and returns a detailed supplier list you can act on immediately.

Whether you're into wholesale, arbitrage, or dropshipping, this post will show you how Sourcing AI works – and why it can save you hours on every single product you research.

Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View,  FBM&FBA Profit Calculator, Quick View, Stock Checker, IP Alert, Variation Viewer, Sales Estimator, Offers, and Restrictions Checker.

It offers a robust toolkit of over 20 features built to streamline every part of the sourcing process  – from bulk scanning wholesale supplier sheets for high-margin leads to deep product research and advanced brand and competitor analysis. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

What Is Sourcing AI by Seller Assistant?

Sourcing AI is a built-in Seller Assistant’s tool that uses AI to find U.S.-based suppliers for products sold on Amazon. Unlike general-purpose chatbots, it’s trained to think like a reseller – working with real Amazon data like ASINs, UPCs, model numbers, and brand names to identify exact or likely supplier matches. The tool runs a search across public supplier websites, filters out irrelevant or overpriced options, and delivers up to 10 verified sources you can review instantly.

Here’s how it works in practice: you provide a product title or ASIN along with the maximum price you’re willing to pay (your Max COG). Sourcing AI searches for matching offers across U.S. supplier websites and returns a detailed table including product names, links, prices, SKUs, minimum order quantities, and notes. Each result is marked as either an exact match or a likely match – so you know where to look first and when to verify manually.

The tool is designed for all types of Amazon resellers. Wholesale sellers can use it to search for U.S. distributors of specific brands, helping uncover official or large-volume sources quickly. Online arbitrage and dropshipping sellers can find suppliers for individual products directly from Amazon product and search pages, choose suppliers to Amazon products side-by-side with Side Panel View, or even while browsing competitor storefronts on Amazon.com.

Sourcing AI Functionality

Sourcing AI is designed to cut hours from your sourcing workflow by instantly finding up to 10 U.S.-based suppliers for a specific product. It matches products using structured Amazon data – like ASIN, UPC, model, or part number – and prioritizes exact matches with in-stock availability. Results are sorted by price and confidence level, helping you focus only on relevant and verified sources.

What Sourcing AI does for you

Product matching by identifiers

Uses ASIN, UPC, EAN, model, brand, or part number to locate precise supplier listings across public U.S. websites.

Only U.S. supplier sources

Filters out non-U.S. platforms like Alibaba, Temu, and eBay to keep results focused on legitimate wholesale and retail distributors.

Max COG filtering

Compares supplier prices to your maximum Cost of Goods (the maximum price you’re willing to pay, Max COG) and skips results that don’t meet your profitability threshold.

Up to 10 verified results

Returns a table of supplier offers with names, links, SKUs, prices, minimum order quantities (MOQ), and additional notes for context.

Match accuracy labels

Flags each result as an Exact Match (based on UPC, EAN, or model) or Likely Match (based on title/brand only), so you know what to double-check.

Price comparison view

Shows side-by-side supplier pricing and Amazon pricing to help you make quick sourcing decisions based on profitability.

Bundling and multipack warnings

Alerts you if a product listing refers to packs or bundles that might not match your Amazon listing's unit count.

In-chat warnings

Warns when no model or UPC data is available, or if prices exceed Max COG, encouraging you to validate accuracy before purchase.

Benefits of Sourcing AI

Sourcing AI isn’t just another AI tool – it’s built for Amazon resellers who need fast, reliable sourcing data. Below are the key ways it helps you move faster and smarter.

Saves hours on supplier research

Skip manual searches and guesswork. Sourcing AI instantly delivers a supplier list, complete with pricing, links, SKUs, and availability.

Finds exact product matches

By using ASIN, UPC, or model numbers, the tool ensures high-confidence matches – so you avoid sourcing the wrong variant or misreading generic listings.

Prioritizes profitable offers

Automatically filters out overpriced suppliers based on your Max COG. You only see results that support your margin goals.

Focuses on U.S. suppliers only

No Alibaba, Temu, or eBay. All sourcing data comes from U.S.-based wholesale and retail suppliers that can actually fulfill your needs.

Follows real Amazon seller logic

Built with the workflows of arbitrage and wholesale sellers in mind, Sourcing AI checks for pack sizes, warns about vague listings, and flags match confidence.

Works instantly on Amazon pages

Use it directly from Amazon product and search pages, helps choose suppliers to Amazon products side-by-side with Side Panel View, and competitor storefronts – making it easy to compare sourcing options while you research.

Reduces sourcing mistakes

With instant warnings for bad matches or over-budget results, Sourcing AI acts like a second set of expert eyes on every sourcing decision.

Sourcing AI Use Cases

Sourcing AI isn't a one-size-fits-all tool – it supports a range of sourcing goals across wholesale, online arbitrage, and dropshipping. Here’s how sellers are using it in their day-to-day workflows:

Finding suppliers for a specific product

• Use case

You’re researching a product and want to find who sells it in the U.S. outside of Amazon or eBay. You need to identify trustworthy suppliers who stock the exact product variation listed on Amazon.

• Solution

Sourcing AI pulls supplier data using identifiers like ASIN, UPC, or model number. It presents results in a table with match confidence indicators and direct links – so you can verify and contact suppliers without leaving your workflow.

Finding U.S. distributors for branded products

• Use case

You’re a wholesale seller trying to open a specific brand through an authorized or large-scale distributor. You need to find legitimate brand partners, not random retail sellers.

• Solution

Sourcing AI focuses only on U.S. suppliers and can uncover official or large-volume distributors based on brand and product identifiers. It helps wholesale sellers identify new accounts and negotiate directly with credible suppliers.

Comparing supplier prices to Max COG

• Use case

You’ve identified a product with strong resale potential – but only if the cost is right. You need to avoid overpriced suppliers and focus on offers that meet their break-even requirements.

• Solution

Sourcing AI highlights supplier prices and filters out options that exceed your Max COG. You instantly see which sources are within margin, allowing faster sourcing decisions.

Validating supplier matches

• Use case

Sometimes the product data is incomplete or vague, and it’s unclear if the supplier product is an exact match. Online arbitrage sellers and dropshippers need to avoid sourcing the wrong product, bundle, or pack size.

• Solution

Sourcing AI analyzes all available product identifiers and flags results as either Exact Match or Likely Match, adding a note to clarify when manual review is needed. This helps you avoid misorders and profit-killing returns.

Sourcing directly from Amazon pages

• Use case

You’re browsing Amazon product or search pages, competitor storefronts, or want to choose suppliers to Amazon products side-by-side to know if a product is worth sourcing. OA and dropshipping sellers need to evaluate sourcing options in real time as they research deals.

• Solution

Sourcing AI integrates directly into Amazon product and search pages, and competitor storefronts, letting you launch supplier research with one click – no need to copy-paste data. It also allows you to choose suppliers to Amazon products side-by-side with Side Panel View, instantly calculate profitability and research key product data to make sure the deal is worth pursuing.

Supporting sourcing strategy

• Use case

You want to prioritize high-margin, low-risk products to scale your Amazon business sustainably.

You need to filter for items that not only look profitable on paper but also come with fewer risks – like brand restrictions or gating issues.

• Solution

Sourcing AI highlights products with strong resale margins and helps you flag common sourcing pitfalls. It allows you to verify if a product is restricted, part of a gated brand, or carries other risks – so you can build a sourcing list that’s both profitable and viable.

How Does Sourcing AI Work?

Sourcing AI works by sending structured product data directly into a pre-trained GPT sourcing assistant. When you click the Sourcing AI button from a product page, search results, Side Panel View, or Amazon competitor storefront, a new tab opens with the product's key details (like ASIN, title, UPC, model, and Max COG) already filled into the prompt. This allows the AI to instantly search for matching supplier offers across public U.S. websites.

The AI then analyzes supplier listings and returns up to 10 relevant results – clearly marked as either exact or likely matches. Each result includes product name, price, SKU, supplier link, minimum order quantity, and notes like multipack warnings or stock availability hints. If a supplier's price exceeds your Max COG, it flags the offer so you can skip it or double-check it manually.

The process takes less than a minute and removes the need for manual Googling, tab switching, or spreadsheet work. You get sourcing results that are immediately actionable – presented in the context of your Amazon research flow. It’s like having a sourcing VA built into your browser, trained to think like an experienced seller.

How to Use Sourcing AI

To start using Sourcing AI, you need two things: a Seller Assistant account and an active ChatGPT account (free or Plus). Once you're logged in to both, sourcing takes just a few clicks from your normal Amazon research workflow.

Step 1. Access Seller Assistant 

Log into your Seller Assistant personal account and and your Chat GPT account.

Step 2. Open a product on Amazon

• Go to Amazon.com Amazon and open product or search page, competitor storefronts, or Seller Assistant’s Side Panel View. 
• Sourcing AI only works on Amazon.com, not other Amazon marketplaces.

Step 3. Click the “Sourcing AI” button

You’ll see the button appear:

• In Seller Assistant Extension on the Amazon product page

• In Quick View on the Amazon search page

• In Side Panel View on a supplier website

• In Storefront Widget in Amazon competitor storefront.

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• Step 4. A new tab will open in ChatGPT with your product info pre-filled
  
  • The prompt will automatically include product title, ASIN, UPC, model, brand, and your Max COG (if available).
  • To look for a brand suppliers, choose the request type: “Find Suppliers of XYZ brand in the US)

• Step 5. Wait a few seconds while the AI finds suppliers

You’ll get up to 10 U.S. supplier offers in a table, sorted by match accuracy and price.

• Step 6. Review the results and take action

Use the links, SKUs, MOQs, and notes provided to vet the offers, check margins, and contact suppliers directly.

FAQ

Does Sourcing AI work in all Amazon marketplaces?

No, Sourcing AI currently works only with products listed on Amazon.com. Yes, it works in all Amazon marketplaces. However, it’s focused on finding U.S.-based suppliers and won’t function for international Amazon sites like Amazon UK or DE.

What happens if some product data is missing?

Sourcing AI still works even if some identifiers like UPC or model are missing. It will try to match using available info like title, ASIN, or brand, and mark the confidence level accordingly.

Can I rely on the prices shown by Sourcing AI?

Prices are pulled from public supplier websites, but they’re not guaranteed to be real-time. Always double-check availability and pricing directly with the supplier before placing an order.

Does it support multipacks or bundles?

Yes, but you’ll get a warning if the supplier offer appears to be a multipack or bundle. You should confirm the unit count to make sure it matches the Amazon listing exactly.

How is this different from just using ChatGPT manually?

Sourcing AI is pre-trained with Amazon-specific logic and uses structured product data to generate precise results. Unlike generic prompts, it knows how to filter by Max COG, match by UPC, and sort suppliers by accuracy and price.

Final Thoughts

Sourcing AI takes the guesswork and manual labor out of one of the hardest parts of selling on Amazon: finding reliable, profitable suppliers. It’s fast, accurate, and designed specifically for the workflows of wholesale, OA, and dropshipping sellers.

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If you're already using Seller Assistant, you’re one click away from sourcing smarter. Activate Sourcing AI today and turn your product research into actionable supplier leads – without leaving your browser.  

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Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View,  FBM&FBA Profit Calculator, Quick View, Stock Checker, IP Alert, Variation Viewer, Sales Estimator, Offers, Restrictions Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.

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