Amazon’s Big Spring Sale

From March 20th to 25th, 2024 Amazon announces a brand new sale called the Big Spring Sale. 

For Amazon sellers, the sale is a chance to participate by offering discounts on your spring-themed products to millions of Amazon buyers. That can help clear out stock and boost sales during the promotional period. 

In this post, we will discuss when is the Amazon Big Spring Sale, what products to offer to your customers, and tips to prepare for this event to make the most out of it.

What Is a Big Spring Sale?

Amazon's Big Spring Sale is a new, 6-day seasonal promotional event offering discounts on various spring-related products. It's open to all customers, unlike Prime Day which is exclusive to Prime members. 

The sale focuses on seasonal items such as spring fashion apparel, outdoor furniture and gardening supplies, fitness, and cleaning products. The discounts will reach 50%.

New deals will appear each day during the event. Amazon shoppers can find all deals on Amazon Big Spring Sale page.

When is the Big Spring Sale?

The Amazon’s Big Spring Sale will be launched at 3 a.m. ET/12 a.m. PT on Wednesday, March 20, and close at the same hour on Monday, March 25.  However, Early deals are available to buyers before the event.

Benefits of Selling on Amazon Big Spring Sale 

Big Spring Sale can be a great way for sellers to grow their business and increase their profits.

Capitalizing on seasonal products 

The sale brings a surge of shoppers looking for spring items. This is particularly beneficial for seasonal products, that are in demand during this high-traffic period. You can offer trendy sports and outdoors, spring apparel, beauty products, and home and garden items.

Inventory turnover

The sale provides an opportunity for sellers to clear out their inventory and make room for new products. By offering deals during spring sales, you clear out stock before it becomes outdated and potentially needs to be discounted heavily later. Additionally, the sale can help you sell through any excess inventory, freeing up valuable storage space and capital for new products.

Increased sales

The sale creates a buying frenzy, and with strategic discounting, you can significantly increase sales of your spring-themed products. It's a chance to get seasonal stock moving and generate revenue.

What to Sell for Big Spring Sale on Amazon? 

The Amazon Big Spring Sale is a great opportunity to capitalize on the changing seasons and sell products that people are looking for as the weather warms up. Here are some  product ideas that tend to do well during the Big Spring Sale, along with some specific examples.

Spring fashion apparel

Selling spring fashion apparel during the Amazon Big Spring Sale is a smart move. Capitalize on the surge of shoppers seeking new clothes for warmer weather and clear out your seasonal inventory before it goes out of style.

‍Product ideas: Spring dresses (e.g., floral prints, sundresses), sandals and flip-flops, light jackets and sweaters, activewear for outdoor activities.

Outdoor furniture and gardening supplies

The Big Spring Sale is prime time to sell outdoor furniture and gardening supplies. Ride the wave of customers eager to spruce up their patios and gardens for the coming season, and turn lingering winter stock into spring profits.

‍Product ideas: Patio furniture sets, grills and outdoor cooking equipment, gardening tools and gloves, seeds and potting soil.

Home and cleaning supplies

Spring cleaning is a well-known tradition, and the Big Spring Sale is the perfect time to capitalize on it. Offer deals on cleaning supplies and storage solutions to help customers refresh their homes for the new season, while simultaneously boosting your sales of these essential products.

‍Product ideas: Spring cleaning essentials (e.g., all-purpose cleaners, window cleaners), air purifiers, storage containers for organizing closets and garages, and dehumidifiers to combat spring allergies.

Fitness products

The Big Spring Sale is a golden opportunity to sell fitness products. With warmer weather and New Year's resolutions still fresh, capitalize on the surge in fitness motivation and clear out winter exercise equipment for a profitable spring season.

‍Product ideas: Exercise bikes and treadmills, yoga mats and workout apparel, fitness trackers and smartwatches, and sports equipment, amazon fire tablet (e.g., baseball bats, and tennis rackets).

How to Choose Profitable Big Spring Sale Products?

To find Big Spring Sale items you can sell for profit, it's important to do product research. The effective approach to speeding up the process is to use Seller Assistant App — a popular product sourcing platform that helps find winning products to sell on Amazon. 

‍Seller Assistant App extension appears on the Amazon search, product, and inventory pages, and offers Side Panel View. It conveniently shows you key product data to decide if it’s worth selling. It also provides quick links to find product suppliers.

Below are what products you should look for.

Identify trendy products

If you want to sell Big Spring Sale products that are likely to generate income, it's critical to choose products that are trending. That means selecting items that are currently in high demand and popular. You should also ensure that they don't have too much competition.

To do that, look up the product's Best Sellers Rank (BSR), Buy Box offer, competition, and potential sales figures in Seller Assistant App. All of these figures are conveniently displayed on the Amazon product and search pages, allowing you to estimate them at a glance. 

The BSR must be low (below 100,000). Buy Box prices shouldn’t go up and down all the time to avoid intense competition. The Buy Box's current selling price must give you enough profit margin. 

The FBA seller count must range from 3 to 15 so that the product is not too competitive.

Look for a good profit margin

When selecting Big Spring Sale products to sell, it's essential to choose items that have a good profit margin. That means selecting items you can sell for more than you paid for them, resulting in a profit.

Seller Assistant App's FBM&FBA profit calculator displays product profit, margin, and ROI. A product is suitable for selling if the ROI is over 10%.

Avoid IP complaints and restrictions 

When researching a product, make sure you can sell it on your Amazon account and that it doesn't have any intellectual property or other complaints. Selling such products can cause issues and result in monetary losses.

Seller Assistant App's IP Alert displays any intellectual property complaints about the product and its type. 

If a product has an IP complaint, you will see a red triangle icon. If it’s restricted, the red lock icon will indicate that.

Choose easy-to-sell products 

When selecting Big Spring Sale products to sell, choose items that are easy to sell. That means selecting products that are in high demand and that people are likely to purchase. You should also choose products that are simple to ship and have no special requirements, such as oversize, meltable, or other goods.

Seller Assistant App shows specific alerts for such products. They are marked by corresponding icons. Seller Assistant App also shows potential product sales in pieces if you start selling on the listing as one more seller and potential sales in the marketplace currency.

What Deals Can You Offer for Big Spring Sale?

Offering deals and promotions during the Big Spring Sale is an excellent strategy to attract customers and grow sales. To ensure that your deals are approved by Amazon, submit them promptly. Consider your target audience and ensure that your deals and promotions are competitive.

Discounts

Offer discounts on popular products or orders above a specific amount.

Lightning Deals

Suggest a limited-time, substantial discount on a popular product.

Deals of the Day

Propose a special offer on a different product each day at a significant discount.

Buy one, get one free

Offer customers a free item when they purchase another item.

Gifts with purchase

Provide customers with a free gift when they purchase a specific product.

Prime deals

Offer Prime members exclusive deals with free Prime shipping.

Bundles

Sell multiple related items together as a package deal. 

Tips for Big Spring Sale

The Amazon Big Spring Sale is a prime opportunity to increase your sales and clear out seasonal inventory. Here are some key tips to help you profit from this sales event.

Tip 1. Research trending spring items 

Focus on in-demand spring-related products like gardening supplies, outdoor furniture, or spring fashion apparel. Research trending items with good profit margins and manageable competition. Tools like Seller Assistant App can help streamline this process.

Tip 2. Discount strategically

Make sure your discounts and promotions are competitive but don’t overdo lowering price. Remember about your break-even point (0% profit). You can always check the break-even point in Seller Assistant App. 

Tip 3. Create a sense of urgency

Don't rely on discounts alone. Add a sense of urgency to your promotions. Consider using lightning deal offers to grab customer attention.

Tip 4. Stock up (but not too much)

Ensure you have enough inventory to meet the potential rise in demand. However, avoid overstocking to prevent getting stuck with unsold products after the sale. Keep a close eye on your inventory levels throughout the sale. Respond quickly to restock hot-selling items and avoid missing out on sales opportunities.

Tip 5. Capitalize on seasonal trends

The sale is an excellent opportunity to clear out excess seasonal inventory. That frees up valuable storage space and allows you to invest in new products for upcoming seasons.

FAQ

What is Amazon Spring Sale?

The Amazon Spring Sale is a multi-day promotional event offering deals on spring-related items like clothing, outdoor furniture, and gardening supplies. It's open to all customers, unlike Prime Day, and is a great chance to refresh your home and wardrobe for the warmer weather.

When is the Amazon Spring Sale?

The Amazon Spring Sale is a new event and its exact dates can vary from year to year. However, the first-ever sale ran from March 20th to March 25th, so keep an eye out for similar timing in the coming spring season.

How long is the Amazon Spring Sale?

Amazon Spring Sale will run for six days. It will kick off on March 20th and continue through March 25th, offering a window of opportunity to snag deals on spring essentials.

What time does Amazon Spring Sale end?

Amazon Spring Sale will end at 11:59 pm Pacific Standard Time (PST) on March 25th. This translates to a late night on the East Coast, so keep an eye out for a similar closing time during future Spring Sales.

What is season sale?

Season sales are promotional events held by retailers to clear out stock and boost sales during the transition between seasons. They typically offer discounts on clothing, home goods, and other items relevant to the upcoming season.

Final Thoughts

In conclusion, Amazon's Big Spring Sale is an excellent option for sellers to capitalize on the increased traffic and spring shopping frenzy to grow sales and reach new customers. By choosing the right products to sell and strategically preparing your inventory, pricing, and promotions, you can turn the Amazon Big Spring Sale into a profitable season for your business. 

Seller Assistant App is a must-have tool for this purpose. This ultimate product sourcing platform provides all the extensive features and tools necessary to find winning products for the Amazon Big Spring Sale.

With Seller Assistant App’s  FBM&FBA Profit Calculator, Side Panel View, Quick View, ASIN Grabber, UPC to ASIN converter, Stock Checker, IP Alert, Restrictions Checker, and other product research tools, you can automate product data collection. That will provide you with insights about product profitability, competition, demand, and other essential product information to select high-margin items for Amazon.