7 Amazon Product Research Tactics You Need in 2023
Product research is the process of finding, analyzing, and validating deals you can resell on Amazon for profit.
The target is to select products with great sales potential that will generate a high-profit margin and will not trigger problems when you sell them. That means you need to research high-profit deals.
Keep reading to discover what tactics you can apply to source high-margin deals and how to get ready-to-sell verified deals lists.
How To Find Profitable Deals To Resell On Amazon?
There are three approaches to researching high-profit Amazon deals for online arbitrage and wholesale.
3 approaches to researching high-profit Amazon deals
- selecting a potentially profitable product on Amazon and finding a supplier who offers a reasonable price for that product.
- choosing from the products your suppliers offer for a good price, find them on Amazon and resell them for profit.
- getting ready-to-sell deals lists from professional researchers.
If you take one of the two first ways, you can do product research manually or with the help of product research tools.
What Data Do You Need to Research?
When you do product research, you must ensure that it meets specific criteria. It must be a product that sells well on Amazon, doesn’t have sales restrictions, hasn’t triggered seller account health problems like intellectual property claims, and has moderate competition.
Product research metrics:
- sales history on Amazon;
- price history;
- Best Sellers Rank (BSR);
- product restrictions and account health issues;
- list of competitors;
- product size and weight;
- estimated logistics costs;
- estimated sales on Amazon;
- profitability information (Profit, ROI, Profit Margin).
What Is A Profitable Amazon Product?
A product you should look for must have specific parameters to be profitable. When you’ve ensured that a product is not restricted and hasn’t triggered seller account problems, look into the metrics showing how well it will sell and whether it will be profitable.
A profitable Amazon product should have the following metrics:
- have a Best Sellers Rank of less than 30 000;
- have a stable BSR during at least 90 days;
- have a price between $15 and $100;
- have an average rating of 4 stars and up;
- have review numbers between 5 and 500;
- be in the “new” condition;
- have standard dimensions;
- belong to a popular product category;
- shouldn’t be sold by Amazon;
- shouldn’t be a Private Label product;
- doesn’t have Amazon in the Buy Box;
- must have legitimate product variations;
- shouldn’t be an extremely seasonal or trendy product;
- shouldn’t be a high niche item.
How To Quickly Identify A Profitable Product?
Product research is a routine process that takes time and effort. There are seller tools that help you automate this complicated task.
Seller Assistant App is one such tool. It’s a powerful product research extension for Amazon sellers that can help you see all the essential product metrics we mentioned above right on the Amazon search page and save results to Google Sheets. It also enables you to estimate product profitability, Amazon fees, and more. It will help you select the right product.
7 Tactics To Find Profitable Amazon Products
Tactic 1. Using Amazon for Product Ideas
This tactic involves finding a popular product among Amazon's best sellers that doesn’t have too much competition by searching through product subcategories.
How it works
Use Amazon Bestseller lists to search for your inventory ideas. Review the top 100 bestselling products in any category, choose the product, and go down to the subcategory. Niche the product and select the best-selling inventory to source in that niche.
On the Amazon Bestsellers page, research the following sections:
- Amazon best-seller list;
- Amazon Movers & Shakers;
- Amazon «Most wished for»;
- Amazon «Gift ideas»
Tactic 2. Searching a supplier for Amazon product
This tactic aims to select a profitable product on Amazon by using product research seller tools and finding its cheaper match off-Amazon.
How it works
- Step 1. Do a product search on Amazon in the selected popular category. Use Seller Assistant App to help you with product research. It will show you all metrics necessary to choose a profitable product right on the Amazon search results page or product pages.
- Step 2. Open the listing of the selected product. Click the search icon in the upper left corner of the Seller Assistant App Top Navigation panel.
Select from the following list in the drop-down window:
- Google Shopping;
- The Home Depot;
- Step 3. Click on the platform or retailer. You will be taken to the search results page for your product on the selected site. Compare prices and choose the best deals.
Tactic 3. Using retailers ratings
Use internet retailer ratings created by trusted sources to find product ideas and suppliers.
How it works
Search for the ratings of the top 10 (or top 100) retailers, retail stores, or manufacturing companies in the USA, and research the potentially profitable product and its supplier.
For instance, select from the Top 100 Retailers 2023 list, made up by National Retail Federation.
Top 10 retailers 2023 and their market share:
- CVS Health—6.46%;
- Costco— 4.65%;
- Home Depot 3.34%;
- Walgreens Boots—3.01% ;
- Alibaba Group—2.87%;
Tactic 4. Searching products on discount aggregator websites
Discount aggregators are websites collecting promos, discount offers, and lightning deals from various suppliers. Since your target is to find a lower-price product to resell on Amazon with maximum profit, a discount aggregator can give you plenty of profitable product ideas.
How it works
Look for a profitable product on a discount aggregator website. Take note of the promotion timeframe. There are shorter- and longer-time special offers and discounts.
Top 5 discount aggregators
Tactic 5. Searching internet directories
Search directories are categorized online indexes of websites. Unlike search engines that index websites using web crawlers, search directories are created through application and approval.
Search directories and catalogs are great sources to find suppliers. For example, if you are a wholesale seller and can’t visit trade shows in person to find suppliers, you can find them on trade show catalogs and negotiate product sourcing.
How it works
Search for a supplier for your selected product in wholesaler and manufacturer directories or trade show catalogs.
- Maker's Row;
- Kompass International.
Catalogs of trade shows
Tactic 6. Getting product ideas from eBay’s trending lists and AliExpress bestsellers
Trending lists and bestsellers on other marketplaces are good sources for your product research. If a product is popular, for instance, on eBay, it can be in demand on Amazon as well.
How it works
Browse through trending product deals on eBay and AliExpress. Find the products that fit your research criteria.
AliExpress doesn’t have a dedicated page for bestsellers. However, you can find them by choosing a category or sub-category, sorting orders by the highest sold numbers, and filtering the results by the products with 4-star ratings.
Tactic 7. Purchasing verified ready-to-sell deals
If you wish to scale your Amazon business fast and generate good margins, it is a good idea to find ready-to-sell items you can list on Amazon immediately and make profits.
If you’re interested in quickly and safely purchasing verified, fast-selling, high-ROI deals from professional researchers, you can find them on the marketplace for Online Arbitrage deals.
Seller Assistant Deals marketplace is the platform where Online Arbitrage buyers and sellers trade profitable deals.
On Seller Assistant Deals marketplace, you can purchase deals safely. The marketplace provides a refund warranty. It ensures that you buy only deals fitting your seller account, and all deals you buy on Seller Assistant Deals marketplace are verified.
How it works
To buy Online Arbitrage deals, you must register an account on Seller Assistant Deals marketplace. After that, you can select the leads you want to buy.
Before buying an Online Arbitrage deal, you can see specific information about the deal, like BSR, category, supplier's website, competition, etc. This information helps you estimate if the deal is a good choice for your business.
The essential product information is available before you purchase a deal. The information about the product ASIN and link to the product on the supplier’s website will be revealed after buying a deal.
To select high-profit products for Amazon, you must do product research—find, analyze, and validate the deals you can resell on Amazon for profit. Product research helps identify items with high sales potential that will generate a high-profit margin and will not trigger problems when you sell them.
You can do research by using one of the approaches and corresponding tactics. They include selecting a potentially profitable product on Amazon and finding a supplier for it; choosing from the products your suppliers offer for a good price and finding them on Amazon; and purchasing ready-to-sell deals lists from the professional researchers on the Seller Assistant Deals marketplace.
In any case, it’s a good idea to do product research with the help of product research tools.
Seller Assistant Аpp is an all-in-one extension incorporating all features vital for product research. Advanced IP Alerts can immediately tell you if a product has any sales restrictions or has previously triggered problems with account health. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.