Brand

Seller Assistant brand

Logo files, colors, and typography for press, partners, and anyone writing about Seller Assistant.

Download brand assets

Spacing

Clear space & minimum size

Minimum size

Seller Assistant

Logogram — 32px

Seller Assistant

Logomark — 100px wide

Never scale the logogram below 32px, or the logomark narrower than 100px wide.

Clear space

Seller Assistant

Keep a margin around the logo at least as tall as one bar inside the icon — the dashed line above marks it. Don't let text, edges, or other logos inside that space.

Don'ts

Keep the logo as shipped

Don't square off the icon

The logogram is a rounded tile with a soft shadow — that's part of the mark. Never flatten the corners or drop the elevation.

SELLER ASSISTANT

Don't alter the logo

Never splice the icon into the wordmark or swap the bars for another mark. Use the logomark file exactly as provided.

SELLER ASSISTANT

Don't set the wordmark on one line next to the icon

The two-line stack is the only approved lockup — never pair the icon with the wordmark run on a single line beside it.

SELLER ASSISTANT APP

Don't use the old name "Seller Assistant App"

The product is Seller Assistant, not "Seller Assistant App." Use the current name and lockup.

Don't recolour the logo

The icon's red and dark bars are fixed brand colours. Never retint the mark to match your own palette.

Don't stretch, squash, or rotate

Non-uniform scaling and rotation — common in slide decks and video thumbnails — break the mark's proportions. Scale it uniformly, or don't touch it.

Don't add effects

No glows, outlines, extra drop shadows, or gradients. The logo ships with the elevation it needs and nothing more.

Don't place the logo on a busy background

The white tile disappears against light or cluttered photos. Give it a clean, contrasting background, or use the dark-surface version instead.

Colour

Palette

Click a swatch to copy its hex value.

Base

Primary

Additional / Accent

Typography

Inter

The one typeface used across the Seller Assistant brand.

The rows below are the brand book's display/banner scale for headline graphics — not sizes for web body copy.

Title Banner

Extra Bold / 116px

Seller Assistant

Subtitle Banner

Semi Bold / 60px

Amazon wholesale & online arbitrage

Title Banner Preview

Extra Bold / 54px

Seller Assistant

Subtitle Banner Preview

Regular / 44px

Amazon wholesale & online arbitrage

For writers & partners

Writing about us or linking to us

Please do not paste one of these word-for-word everywhere. If every partner uses the same sentence, it reads as boilerplate to your readers and as a link scheme to Google. Pick the angle closest to your audience, or use the prompt below to write your own.

Facts you can use

  • — All-in-one Amazon wholesale and online arbitrage sourcing platform: browser extension plus web app
  • — Price List Analyzer bulk-matches a supplier price list to ASINs and filters by profit, ROI, sales rank, and restrictions
  • — Repricer builds price floors from real landed cost (break-even, markup, target ROI, or target margin) and will not sell below them
  • — Landed cost updates automatically from purchase orders, prep, and shipping costs
  • — Covers the full workflow in one place: price list analysis, supplier search, purchase orders, prep, listing, and repricing
  • — Bulk Restriction Checker flags gated and restricted ASINs before you buy
  • — Integrates with Google Sheets, Zapier, n8n, Make, Airtable, and API
  • — 14-day free trial

Starting points: pick one, then make it yours

Repricer angle

Seller Assistant builds its price floors from your actual landed cost, so a repricing rule cannot quietly push a SKU below break-even.

Price list angle

If you are sifting supplier price lists by hand, Seller Assistant's Price List Analyzer matches them to ASINs in bulk and filters by profit, ROI, and restrictions.

Workflow angle

Seller Assistant runs the whole wholesale sequence in one place: price list analysis, purchase orders, prep, listing, and repricing, instead of four tools and a spreadsheet.

Extension angle

We use Seller Assistant for product research: FBA/FBM margin, sales history, and restriction checks right on the Amazon page.

Link on our brand name, Seller Assistant, or a natural phrase in your own sentence. Please avoid a keyword-stuffed anchor like "best Amazon sourcing Chrome extension." A nofollow or sponsored link is completely fine with us; we will still publish ours.

Or have AI write it: copy this prompt

Write one or two sentences mentioning Seller Assistant, an Amazon wholesale and online arbitrage sourcing platform, for my post about [YOUR TOPIC]. My audience is [WHO THEY ARE]. Match the voice of this sample of my own writing: [PASTE 2-3 SENTENCES OF YOUR OWN COPY].

Reference at least one fact specifically, do not write a generic description:
- Price List Analyzer bulk-matches supplier price lists to ASINs and filters by profit, ROI, sales rank, and restrictions
- The repricer builds price floors from real landed cost (break-even, markup, target ROI, or target margin) so it will not sell below cost
- Landed cost updates automatically from purchase orders, prep, and shipping
- It covers the full workflow in one tool: price list analysis, supplier search, purchase orders, prep, listing, repricing
- Bulk Restriction Checker flags gated ASINs before you buy

Rules: no marketing superlatives, no "game-changer" or "revolutionary." Link the words "Seller Assistant" to https://www.sellerassistant.app, not a keyword phrase. Make it sound like something I would actually write.

Have a press or partnership question about our brand? Chat with our team — we're happy to help.

Seller Assistant and the Seller Assistant logo are trademarks of Seller Assistant. You may use them to refer to Seller Assistant without asking us first. Please don't use them as your own brand, in your product name or logo, or in a way that suggests we endorse or partner with you.