Every price change in time, explained
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Win the Buy Box without losing control

Simulate every price change before going live, price from your true landed cost, and see exactly why every decision was made.

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Repricer products view showing Buy Box status, landed cost, and profit for each SKU
HOW IT WORKS

Three steps from setup to live repricing

Start with built-in strategies or create your own, then apply them to one SKU or your entire catalog

Repricer products view showing enrolled SKUs with Buy Box and eligibility status
Why it matters

Speed without sacrificing control

Most repricers only react. Seller Assistant reacts in seconds, prices from your real landed cost, and explains every decision

Real-time repricing

React in seconds, not on the next pricing cycle

As soon as Amazon reports a pricing change, Repricer recalculates your strategy and submits a new price within seconds, keeping your offers in the race without manual intervention.

Repricing history showing price changes submitted within minutes
Repricing history log showing old price, new price, change, and reason
Transparent decisions

See every pricing decision before and after

Run any strategy in Simulation mode before going live, then review every repricing decision afterwards. Every run shows the proposed or submitted price, matched rule, market snapshot, and the reason a price changed — or why it didn't.

Real-cost pricing

Protect profit with real landed costs

Build price floors from break-even, markup, target ROI, or target margin using your actual landed cost. As supplier costs, prep fees, or shipping change, price floors update automatically.

Product cost breakdown showing unit cost, PO expenses, prep cost, and FBA inbound cost
Strategy editor showing prioritized conditional rules for a repricing strategy
Adaptive strategies

Respond automatically to market changes

React differently when Amazon joins the listing, competitors disappear, stock runs low, or the time of day changes. One strategy handles every situation through prioritized conditional rules instead of separate repricing profiles.

What's included

Everything behind every price change

The controls, safeguards, and pricing logic working on every repricing cycle

Real-cost recalculation

Price floors update as supplier costs, POs, prep fees, or shipping change

Strategy templates

Start from Smart FBA, Protect Profit, or Target 25% ROI, then customize or build your own

Conditional rules

React to Buy Box ownership, competitor counts, stock levels, time, and profitability

Safety limits

Set minimums, maximums, and limits on how much a cycle can change the price

Dynamic price floors

Calculate minimums from break-even, markup, target ROI, or target margin

Simulation mode

Validate strategies on live market data before updating a single price on Amazon

Decision history

Review every decision, matched rule, market snapshot, and outcome

Bulk actions

Enroll products, assign strategies, and switch modes across your catalog in bulk

Workflow

Better pricing starts with better cost data

Unlike standalone repricers, Seller Assistant already knows what every unit actually cost because it shares the same sourcing workflow

List
SKUs

Supplier costs, prep fees, and inbound shipping feed repricing decisions.
Source
Purchase Orders

Edit a supplier cost once and every linked SKU recalculates its pricing floors automatically.
List
FBA Shipments

Finalize inbound costs and every affected landed cost updates automatically.
List
Lister

List products from purchase orders, then enroll them for repricing without rebuilding your catalog.
Complete your workflow

Pricing starts with sourcing

The numbers your repricer protects start long before repricing — with sourcing, supplier costs, and profitability

Price List Analyzer

Turn supplier price lists into supplier offers that feed every purchasing decision.

Analyze
Browser Extension

Research margins, Buy Box competition, and product risks on Amazon.

Discover
Seller Spy

Understand who you're competing with and how their catalogs evolve.

Discover
Products

Supplier offers and landed costs stay connected to every repriced SKU.

Source

Frequently Asked Questions

Visit Help Center
How quickly does the Amazon Repricer respond to price changes?
As soon as Amazon reports a Buy Box or price change, Repricer recalculates your strategy and submits a new price within seconds — no waiting for the next scheduled pricing cycle.
Can I test an Amazon repricing strategy before going live?
Yes. Run any strategy in Simulation mode against live market data first. Every simulated run shows the price it would have submitted, the matched rule, and the reason, with nothing sent to Amazon until you switch the SKU to Live.
Will the Repricer ever price below my minimum price?
No. Every SKU gets a price floor built from break-even, markup, target ROI, or target margin using your actual landed cost, plus any minimum and maximum limits you set. Repricer never submits a price outside those limits.
Can the Repricer use my actual product costs?
Yes. Price floors are calculated from your real landed cost — unit cost, prep fees, and FBA inbound costs — shared with SKUs, Purchase Orders, and FBA Shipments. When a cost changes, every affected price floor recalculates automatically.
Can I create different Amazon repricing strategies for different products?
Yes. Start from a built-in strategy — Follow Buy Box, Match Buy Box, Smart FBA, Protect Profit, or Target 25% ROI — or build your own with conditional rules, then assign different strategies to individual SKUs or apply one across your catalog in bulk.
Which Amazon marketplaces does the Repricer support?
Repricer works across every Amazon marketplace connected to your Seller Assistant account, with per-marketplace filtering in the Products view so you can manage strategies by region.

The Buy Box moves fast. Your pricing should too

React to market changes in seconds, protect every margin with real costs, and understand every decision the repricer makes

Get Started

Not sure which plan fits your sourcing workflow? Chat with our team — we're happy to help.