Know which brands are worth sourcing
Upload hundreds of brands, score them for resale potential, and find the ones worth sourcing — with AI-powered insights, supplier connections, and product-level data.
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From brand list to sourcing in 3 steps
Identify which brands are worth sourcing, review their products, and find suppliers who carry them.
Evaluating brands was slow, manual, and rarely conclusive
Finding a brand was easy. Deciding whether to pursue it and where to source it took the real work.
Upload brands in bulk and score them instantly
Compare brands side by side using the metrics that matter most. Revenue, competition, catalog size, and distribution come together in one view, making it easy to identify the brands worth investigating first.
Know which brands are worth pursuing
Evaluate brands at a glance with an AI-powered resale potential score. See the factors that define each brand's market position, from Amazon presence and competition to distribution and sales velocity.
Full catalog visibility, down to each product
Explore detailed product lists with key metrics like ASIN, average BSR, variations, Amazon in-stock rate, and seller count. Sort by any column, filter to profitable segments, and export the data you need.
Suppliers already carrying the brand
See which of your team's suppliers already carry the brand based on the processed price lists and saved supplier offers. If none do, launch AI Supplier Finder directly from the brand page.
Everything needed to decide whether a brand is worth pursuing
Evaluate demand, competition, catalog depth, and sourcing potential.
Bulk submission
Submit multiple brands at once — processed in parallel, results ready together
Resale potential score
Rating based on 9 key signals, like competition, sales and estimates
AI brand summary
Auto-generated overview of each brand's market position and competitive landscape
Insights tab
Revenue, active catalog size, competing sellers, and sales momentum
Products tab
BSR, monthly sales, revenue, seller count, and stock status. Sortable by any column
Suppliers tab
Which team suppliers carry the brand, with links to their profiles and price lists
Notes
Add notes to brands and view product-level notes from your database
Excel export
Full product list download with Buy Box seller, BSR, drop count, EAN, and UPC
Finding a brand is only the beginning
From brand evaluation to sourced product — every step happens inside Seller Assistant.
Analyze a supplier's catalog for the brands you've shortlisted. Jump between brand and price list analysis.
The Suppliers tab connects directly to your supplier profiles. Open any supplier catalog in one click.
Find a supplier for any brand you have identified, directly from the brand details page.
Push individual products from a brand's catalog into your sourcing pipeline.
Brand research is one step in the sourcing process
Connect discovery, evaluation, sourcing, and purchasing in one workflow.
Check selling eligibility across a brand's entire product catalog.
Analyze
Surface brands worth researching by tracking what competitors are stocking.
Discover
Take the brands and products you've decided to pursue and build purchase orders.
Source
Analyze any brand you encounter on Amazon without leaving the page.
DiscoverFrequently Asked Questions
Visit Help Center
What is Brand Analyzer by Seller Assistant?
How do I submit brands for analysis?
What is the resale potential score?
What does the Insights tab show?
How does the Suppliers tab work?
Can I export brand and product data?
What kind of data does Brand Analyzer provide?
Who can benefit from using Brand Analyzer?
Ready to find brands worth sourcing?
Submit your brand list and move from brand research to supplier discovery.
Get StartedNot sure which plan fits your sourcing workflow? Chat with our team — we're happy to help.