Looking for a SmartRepricer alternative?

Seller Assistant vs SmartRepricer

SmartRepricer focuses on configuration. Seller Assistant focuses on clarity from sourcing costs to every pricing decision.

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Repricer products view filtered to Money at risk with SKU, landed cost, and issues columns for each ASIN
The 30-second decision

Which one fits your workflow?

Choose Seller Assistant if you want your floors tied to real orders

Full reasoning behind every decision, and price floors that come from your own Purchase Orders and shipments.

  • Full history with reasons, including non-changes
  • Price floors from your own POs & shipments, auto-updated
  • One platform: research → PO → listing → repricing
How Repricer works →
Seller Assistant Repricer interface showing connected sourcing workflow
Let's compare

See where each tool wins

SmartRepricer is built around configuration. Seller Assistant is built around clarity — from your sourcing costs to every pricing decision.

Seller Assistant
SmartRepricer
Decision transparency

Full history with reasons, incl. non-changes

Reports, less per-decision reasoning

Price floors

From your own POs & shipments, auto-updated

Auto min from a target ROI you set

Repricing engine

Rule-based strategy templates

AI-assisted pre-made & custom strategies

Rule builder

If-this-then-that rules, incl. time of day & day of week

16+ sequential rules per strategy

Auto-switching strategies

Manual or bulk

Scheduled switching, FBA/MFN auto-assign

Speed

Seconds, whole catalog

Fixed 60-second repricing cycle

Marketplaces

Amazon

21 Amazon marketplaces

Sourcing platform

Research → PO → listing → repricing

Part of the Seller 365 bundle

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Beyond the bundle

Three differences that actually matter

A report summarizes what already happened. A decision log explains why a price is what it is right now.

Repricing history log with the matched rule and market snapshot behind a price change
Reports show outcomes. History shows reasoning

An answer to "why" on every single price

Seller Assistant records the matched rule and market snapshot for every reprice — including the moments nothing changed.

Costs that update themselves

No target to reset, no number to re-enter

Landed cost comes straight from your Purchase Orders and FBA Shipments, so the floor moves with real supplier and freight changes automatically.

Product price limits panel showing SKU-level minimum and maximum price overrides and recent repricing activity
Landed cost pulled from a purchase order and FBA shipment into a repriced product
One connected platform, not a bundle

Sourcing and repricing on the same record

Repricing shares its product data with sourcing and purchase orders directly, so cost data never moves between separate tools.

Workflow

Switching from SmartRepricer?

Your sequential rule logic maps onto strategies with if-this-then-that rules, including time-of-day behavior.

Reprice
Set up Repricer

Build a strategy with rules you can read at a glance, then adjust the limits that matter to you.
Source
Manage Purchase Orders

Every new purchase order updates unit costs and expenses, so the price floors feeding Repricer stay accurate.
List
Track SKUs

Unit cost, prep fees, and inbound freight roll up into one landed cost that Repricer reads directly.
List
List with Lister

List products from purchase orders, then enroll them for repricing without rebuilding your catalog.

Win the Buy Box without losing sight of your margin

React in seconds, price from your real landed cost, and see exactly why every decision was made.

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Frequently asked questions

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Is Repricer part of a larger bundle like Seller 365?
No — you can subscribe to the full Seller Assistant platform, which includes Repricer alongside sourcing, purchase orders, and listing, or choose a Repricer-specific plan on its own.
How does Seller Assistant keep price floors accurate without me resetting a target?
Floors are calculated from your real landed cost, synced from Purchase Orders and FBA Shipments — when a linked cost changes, the floor recalculates on its own.
Can I build rules that react to time of day or day of week?
Yes — strategies support if-this-then-that rules including time-based conditions.
How many Amazon marketplaces does Repricer support?
Every Amazon marketplace connected to your Seller Assistant account, filtered per marketplace in the Products view.
What happens to my scheduled strategy switching when I switch?
Weekday/weekend and holiday-specific rules map onto time-based conditions inside a single Seller Assistant strategy, so the scheduling logic you relied on carries over conceptually.

Not sure which plan fits your sourcing workflow? Chat with our team — we're happy to help.