Looking for an Informed alternative?

Seller Assistant vs Informed

Informed is simple and algorithm-driven. Seller Assistant matches that reliability, with full price visibility and cost-tied floors.

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Repricer products view showing Buy Box status, landed cost, and profit per ASIN
The 30-second decision

Which one fits your workflow?

Choose Seller Assistant if you want to know exactly why every price moved

Full decision history, plus floors that update the moment your real costs change.

  • Full history with the matched rule behind every reprice
  • Price floors from your own POs & shipments, auto-updated
  • Repricing connected to sourcing, not a standalone tool
How Repricer works →
Seller Assistant Repricer interface showing connected sourcing workflow
Let's compare

See where each tool wins

Informed hands you flat-rate simplicity. Seller Assistant shows you the reasoning and the real costs behind it.

Seller Assistant
Informed
Decision transparency

Full history with reasons

Reports on performance, not per-change reasoning

Price floors

From your own POs & shipments, auto-updated

Auto min/max from a cost you enter

Repricing engine

Rule-based strategy templates

ML algorithms incl. no-competition pricing

Rule builder

If-this-then-that rules, incl. time of day & day of week

Options inside strategies, less granular

Speed

Seconds, whole catalog

Instant repricing for all plans

Marketplaces

Amazon

Amazon + Walmart

Sourcing platform

Research → PO → listing → repricing

Repricer only

Pricing model

Included in platform plans

Flat pricing, no speed tiers

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Beyond the algorithm

Three differences that actually matter

Performance reports tell you the trend. A decision log tells you the specific reason.

Repricing history log with the matched rule and market snapshot behind a price change
An answer to "why did my price change"

Every reprice, traced to its exact cause

Seller Assistant logs the matched rule and market snapshot behind every reprice, so a specific price on a specific day is always traceable.

Floors built from your orders, not maintained by hand

No more re-entering a cost figure

Landed cost comes from your own Purchase Orders and FBA Shipments, so the floor updates the moment a supplier cost or shipping fee changes.

Product price limits panel showing SKU-level minimum and maximum price overrides and recent repricing activity
Landed cost pulled from a purchase order and FBA shipment into a repriced product
Sourcing feeds repricing directly

One shared product record, start to finish

Repricing sits on the same product record as sourcing, purchase orders, and listing, so the cost protecting your margin was never re-typed.

Workflow

Switching from Informed?

Your min/max prices import in bulk, and the morning reset-to-max becomes a time-of-day rule you control directly.

Reprice
Set up Repricer

Build a strategy with a time-of-day reset rule you control, then adjust the limits that matter to you.
Source
Manage Purchase Orders

Every new purchase order updates unit costs and expenses, so the price floors feeding Repricer stay accurate.
List
Track SKUs

Unit cost, prep fees, and inbound freight roll up into one landed cost that Repricer reads directly.
List
List with Lister

List products from purchase orders, then enroll them for repricing without rebuilding your catalog.

Win the Buy Box without losing sight of your margin

React in seconds, price from your real landed cost, and see exactly why every decision was made.

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Frequently asked questions

Visit Help Center
How quickly does Repricer respond compared to Informed's instant repricing?
Both react within seconds of Amazon reporting a price or Buy Box change.
How does Seller Assistant build my price floor?
From your real landed cost — unit cost, prep fees, and FBA inbound costs — synced from Purchase Orders and FBA Shipments, using break-even, markup, target ROI, or target margin.
Can I recreate a daily reset-to-max rule in Seller Assistant?
Yes — set it up as a time-of-day rule inside your strategy, with full control over exactly when it triggers.
Is Repricer included in my subscription, or priced separately?
You can subscribe to the full Seller Assistant platform, which includes Repricer alongside sourcing, purchase orders, and listing, or choose a Repricer-specific plan on its own — either way, compare it against your full tool stack rather than a single repricer fee.
What happens to my Informed settings when I switch?
Your min/max prices import in bulk, and repricing stays off per product until you turn it on, so you can review everything first.

Not sure which plan fits your sourcing workflow? Chat with our team — we're happy to help.