Looking for a StreetPricer alternative?

Seller Assistant vs StreetPricer

StreetPricer wins on raw speed. Seller Assistant matches it, then adds a real-cost floor and a reason behind every price.

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Repricer products view with landed cost and profit, next to a product's price limits panel showing minimum and maximum price overrides
The 30-second decision

Which one fits your workflow?

Choose Seller Assistant if certainty matters more than winning by a second

React in seconds, and know every price is backed by your real landed cost.

  • Full decision history with the matched rule & market snapshot
  • Price floors from your real landed cost, updated automatically
  • Repricing connected to sourcing, listing, and purchase orders
How Repricer works →
Seller Assistant Repricer interface showing connected sourcing workflow
Let's compare

See where each tool wins

StreetPricer hands you raw speed. Seller Assistant shows you the reasoning and the real costs behind it.

Seller Assistant
StreetPricer
Decision transparency

Full history with matched rule & market snapshot

Activity logs, limited reasoning

Price floors

From your own POs & shipments, auto-updated

Auto min/max from margins you set

Repricing engine

Rule-based strategy templates

AI Buy Box logic + velocity repricing

Rule builder

If-this-then-that rules, incl. time of day & day of week

Rules exist; positioning is AI-first

Speed

Seconds, whole catalog

Fastest-in-market claims (~1s reaction)

Marketplaces

Amazon

Amazon + Walmart + eBay + more

Sourcing platform

Research → PO → listing → repricing

Repricer only, with strong analytics

Mobile app

Web only

iPhone/iPad app

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Beyond the speed race

Three differences that actually matter

Reacting fast only helps if the price you land on is one you can actually afford.

Products view filtered to Money at risk showing issues like no cost data, price floor, capped price, and price war
Speed with a floor underneath it

Fast, and never underwater

Every price floor comes from your real landed cost, so reacting quickly never means pricing at a loss.

Every reprice comes with a reason

No more guessing why a price moved

Seller Assistant records the matched rule and market snapshot for every reprice, including the moments a price was deliberately left alone.

Repricing history log with the matched rule and market snapshot behind a price change
Landed cost pulled from a purchase order and FBA shipment into a repriced product
Sourcing feeds your repricer directly

One workflow, not two disconnected tools

Repricing shares the same product record as sourcing and purchase orders, so your cost data flows in automatically.

Workflow

Switching from StreetPricer?

Your min/max prices import in bulk, and strategies replace algorithmic guesswork with rules you can read and adjust.

Reprice
Set up Repricer

Build a strategy with rules you can verify at a glance, then adjust the limits that matter to you.
Source
Manage Purchase Orders

Every new purchase order updates unit costs and expenses, so the price floors feeding Repricer stay accurate.
List
Track FBA Shipments

Finalize inbound costs and prep fees, and every landed cost feeding your price floors updates automatically.
List
List with Lister

List products from purchase orders, then enroll them for repricing without rebuilding your catalog.

Win the Buy Box without losing sight of your margin

React in seconds, price from your real landed cost, and see exactly why every decision was made.

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Frequently asked questions

Visit Help Center
How fast does Seller Assistant's Repricer react to a price change?
Within seconds of Amazon reporting a Buy Box or price change, across your entire catalog.
How does Repricer make sure I never sell at a loss?
Every ASIN gets a price floor built from break-even, markup, target ROI, or target margin using your actual landed cost, plus any minimum and maximum you set — Repricer never submits a price outside those limits.
Can I see the reasoning behind a specific price?
Yes — every reprice logs the matched rule and market snapshot at that moment, including cases where the price didn't change.
Does my price floor update automatically as costs change?
Yes — landed cost is shared with SKUs, Purchase Orders, and FBA Shipments, so affected floors recalculate automatically when any of them change.
What happens to my margin settings when I switch from StreetPricer?
Your margin-based min/max prices import in bulk, and from there you can reconfigure floors to pull from your real landed cost.

Not sure which plan fits your sourcing workflow? Chat with our team — we're happy to help.