Amazon Best Sellers Rank – Everything You Need to Know

All of you know about best sellers. These are the books, products, and anything else that is extremely popular and sells well. On Amazon, a product doesn’t have to be a top-selling one to have Amazon Best Sellers Rank. All products do if they have at least one sale.

Keep reading to discover why it’s necessary to know BSR and how it can help you in product research.

What Does Best Sellers Rank Mean?

Amazon Best Sellers Rank (BSR), sometimes called sales rank, is a metric that shows how well a product sells compared to other products in the same category.

To get a BSR, the product does not have to be a “bestseller” as such. It just receives a certain rank in the process of sales.

The lowest BSR on Amazon indicates that the product currently sells the best in its category or subcategory. The better the product’s sales volume, the lower the BSR number.

For instance, a high-performing product can have a BSR of 100. An ASIN with lower sales will be assigned a rank of 10,000.

Note: One product can have multiple BSRs if listed in several categories. In each category, its rank will be different. BSRs of the items in two different categories, say, Amazon Device Accessories and Automotive & Powersports, are not comparable.

Why Does Amazon Have BSR?

Amazon Best Sellers Rank shows how well an item performs based on sales. In addition, it reveals how a product sells in relation to similar ASINs. 

Amazon BSR indicates 

• how the product sells in the category where it performs best;
• item’s sales volumes;
• product’s market share;
• how often a product sells on Amazon;
• if a product is worth selling (product research);
• item’s standing against direct competitors.

Note 1. If BSR constantly grows, it’s time to take action. It means that product sales go down.

Note 2. Tracking BSR dynamics can help in product research. However, you should be careful and not rely only on the BSR for your product decisions. This is because it changes hourly.

How to Find Out Amazon Sales Rank by Product? 

Amazon showcases product’s BSRs on its listings.

To find them on the Amazon product page, scroll down to the “Product Information” section. In the “Additional information” subsection, you’ll see the product’s BSR(s).

In our example, a product ranks #628 in Video Games, #8 in Xbox One Headsets, #22 in Xbox Accessories, and #44 in Xbox Series X & S Accessories.

How Is Amazon Best Sellers Rank Calculated?

Amazon determines BSR with the help of its proprietary algorithm.

BSR is a dynamic parameter updated hourly. It is influenced by current sales and historical sales volume.

For example, if 100 units of a product were sold during 3 hours, and in the next 3 hours, sales went down to 50, the algorithm wouldn’t automatically change BSR from 100 to 50 units’ equivalent. It will consider sales during 3 previous and 3 next hours. 

Key metrics that influence BSR

• current and historical sales;
• similar competitor products;
• price, including sales and promo.

What Is an Amazon Bestseller Badge?

Amazon awards the #1 Bestseller badge to 100 best sellers in each category.  It looks like the orange ribbon icon that appears in the top-left corner of a product page.

What Is the Difference Between BSR Rank and Product Ranking in Search Results?

Amazon best sellers rank and product ranking on Amazon’s search engine results pages (organic ranking) are two different parameters. 

Organic ranking

SERP reflects the most relevant results to the customer search query (search terms). This metric indicates how well the item ranks for a particular keyword in search results. 

BSR 

BSR shows how much the product sells in relation to other products in the category. It helps sellers estimate sales frequency and levels. 

Difference

Though the high rank in search results typically generates more conversions and hence sales, which BSR reflects, these terms showcase different processes. Moreover, products with “good” BSR don’t necessarily rank well on Amazon’s SERP and vice versa.

Why is BSR Not Enough to Select a Product for Selling?

BSR shows what is in demand at a specific moment. To base your decision on selling a product based on BSR, you must ensure that an item has been in market demand for a long time.

How to track BSR on the Amazon Search Page?

You must go through hundreds of items and their metrics when doing product research online. Typically, sellers use multiple criteria to decide the selling potential of a product. Tracking all necessary product parameters for comprehensive product research requires much effort.

Seller Assistant App allows you to see ASIN, BSR, and category names right under the product image on the Amazon Search Page. You can copy ASIN or Product Link with a single click on the Copy icon. Seller Assistant app shows BSR for each ASIN.

How Can I Improve My Amazon Best Sellers Rank?

Improving BSR basically means selling more than your competitors. Since BSR depends on sales, it’s tempting to manipulate it. However, this is not allowed on Amazon. You should grow sales legitimately. 

Methods to improve BSR

• optimize your product page;
• create a clear title, description, and informational bullets;
• add high-quality images and video / A+ content;
• set competitive price;
• incorporate highly-ranked keywords and backend search terms;
• attract at least 20 reviews with 4-star ratings and up;
• create PPC ad campaigns;
• attract external traffic from Google and social media;
• apply affiliate marketing.

Final Thoughts 

Sellers on Amazon should neither overestimate nor neglect Best Sellers Rank. Not only does it show if you have a problem with ASIN sales. Understanding BSR dynamics can assist in product research. However, you should be careful and not rely solely on the BSR. 

Looking for a BSR manually is inconvenient and takes extra time. Also, to do product research right, you need to find a profitable product and analyze the product’s sales history. In addition, you must verify if you can sell it on Amazon so it’s not restricted; check that the item isn’t bulk or oversize to avoid extra shipping fees and more.

Knowing this, we created an app that makes your life easier. Seller Assistant app is a powerful tool that allows you to see BSR in one click. It combines product research features, an FBM & FBA Profit Calculator, and many other valuable options. With it, you’ll get access to Advanced IP Alerts, Quick View, Stock Checker, and Restrictions Checker in one tool.

Try Seller Assistant Аpp now. Register for our 14-day trial. Grow your Amazon business with confidence.