Top Amazon Product Categories in 2023

Amazon is a great place to start your online store. However, it can be overwhelming to select what to sell with so many product options. 

Your success depends on your chosen categories and products, so choose wisely. You should research popular categories or niches with high sales to pick the right products. These are called "best-selling categories" and can bring you maximum profit.

In this post, we will explore the top product categories on Amazon. We'll take a closer look at the most popular types of products in these categories and learn how to select profitable ones.

What Are the Most Popular Categories on Amazon?

Shoppers on Amazon buy a wide variety of products across different categories. However, some categories are trendy and see high demand, while others are less popular. Also, you must remember that the top-selling products constantly change.

6 most popular product categories 

1. Beauty & Personal Care

According to Amazon, Beauty & Personal Care is the most popular category among their buyers. This category includes cosmetics, skincare products, hair care items, and grooming essentials.

Selling in the Amazon Beauty & Personal Care category offers a large customer base, high demand for beauty products, and recurring purchases because consumers always need these items. 

Tip. You must remember about strict product regulations in this category. Keep a close eye on product quality and ensure they comply with all standards and rules.

Examples of Beauty & Personal Care bestsellers

• Oils for hair growth;
• Acne treatments;
• Mascara for false eyelashes;
• Moisturizers for the skin;
• Anti-aging products;
• Makeup.

Related: Amazon Product Policy Compliance - Guide For Sellers

2. Home & Kitchen

The Home & Kitchen product category is always in high demand among all target audiences of shoppers. It includes appliances, cookware, furniture, home décor, and other essentials for creating a comfortable living space.

It’s easy to sell kitchen supplies because they are not restricted, and there are many product ideas. Kitchen products typically have a good BSR. 

Tip. The Home & Kitchen category has fierce competition. Therefore, you will need intelligent pricing strategies to be profitable. You must carefully calculate your profit margins. Seller Assistant App’s FBM&FBA Calculator can show you the product’s profit margin and ROI right on the Amazon product and search pages.

Examples of Home & Kitchen bestsellers

• Food scales;
• Travel mugs;
• Stainless steel water bottles;
• Microwave covers that fold up;
• Meat thermometers;
• Blenders for making smoothies by hand.

3. Automotive

Amazon offers a large market for car-related products and the potential for high sales volume because shoppers often purchase car accessories, parts, and maintenance products on Amazon.

Tip. Amazon’s Automotive is a restricted category. That means sellers must ungate it, and the new sellers are not eligible to sell in it.

Examples of Automotive bestsellers

• Windshield wiper blades;
• Clips for securing bumpers;
• Code readers for scanning car computer systems;
• Jump starters for batteries;
• Kits for restoring headlights;
• Compressors for inflating tires.

Related: How To Get Ungated On Amazon In 2023

4. Clothing, Shoes & Jewelry

The fashion industry is always in great demand. This category caters to shoppers' style and fashion needs, from trendy apparel and footwear to fashion accessories like handbags and jewelry.

Tip. To sell fashion successfully, you must select eye-catching items that stand out. Also, you must check brand and product restrictions for such products. You can easily do it with Seller Assistant App’s Restriction Checker. It shows all product restrictions right on the Amazon product and search pages.

Examples of Clothing, Shoes & Jewelry bestsellers

• Clogs for adults;
• Running shoes;
• Loafers;
• Underwear in boxer brief style;
• Underwear in bikini brief style;
• Sweatpants.

5. Electronics

High-tech is a great market for sellers. Items like smartphones, tablets, laptops, headphones, and gaming consoles are highly sought after by shoppers. Rapidly evolving technology trends offer profitable sales opportunities. 

Tip. The Electronics category has strict product certification and warranties regulations. Make sure to follow the laws and rules set by the government and Amazon. Your product mustn’t cause problems with other electronics and comply with copyright protection requirements.

Examples of Electronics bestsellers

• Wireless earbuds;
• Fire TV sticks;
• Apple AirTags;
• Apple AirPods with lightning connector;
• Wall chargers for USB devices;
• Mounts for attaching monitors to walls.

6. Appliances

Home Appliances is one of the popular product categories. Amazon buyers often look for portable equipment for home appliance needs.

Tip. To avoid customer returns, ensure accurate product descriptions and specifications. Additionally, given the nature of home appliances, ensure proper packaging for safe delivery.

Examples of Appliances bestsellers

• Ice makers;
• Range hoods that don't need ducts;
• Locks for refrigerators;
• Mini fridges;
• Washing machines that are compact and portable;
• Burner cooktops that are compact and portable.

Are Some Categories More Profitable Than Others?

The profitability of a category depends on factors such as product demand, competition, profit margins, and market trends. Categories like electronics, home and kitchen appliances, beauty and personal care, and fashion often have high sales volumes and profit potential. The average profit margins across Amazon categories vary between 17% to 26%.

However, selecting a popular category does not guarantee product profitability. Also, there are opportunities in less popular categories. For instance, in one of the most popular categories on Amazon, the Home & Kitchen category, 14% of sellers either lack profitability or are unsure of their profit margins. 

Popular categories attract many sellers, so it's important to assess competition in addition to customer demand. 

Typically, success in any category is determined by conducting thorough product research, sourcing high-quality products, and setting competitive pricing.

How to Find the Best-Selling Products on Amazon 

To successfully sell on Amazon and make a profit, you need to find a product that is in demand and profitable. That can be a challenging task due to high competition. However, you can use Amazon product research tools like Seller Assistant App to simplify the process.

Seller Assistant App is a great tool that helps find high-profit products on Amazon in all categories. It appears on the product and search results pages, providing essential product metrics to help you make informed decisions

Product research step by step

• Step 1. Product evaluation

With Seller Assistant App, you can evaluate if a product is suitable for selling. 

You can estimate how the product will sell by looking at its Best Sellers Rank (BSR). Review the Buy Box seller's offer and the number of FBA and FBM merchants selling the item to understand the competition level. 

Seller Assistant App also shows potential sales, IP alerts, restrictions, and whether you are eligible to sell the product.

Note. If you are selling online arbitrage, wholesale, or dropshipping items, you must ensure that the product is not a Private Label (PL) and not sold by Amazon. PL merchandise is trademarked by PL merchants, while the items sold by Amazon will engage you in tough competition.

• Step 2. Product profitability

Seller Assistant App includes a convenient FBA&FBM calculator that lets you quickly calculate important numbers like Amazon fees, profit, ROI (Return on Investment), and margin to determine if a product will be profitable.

• Step 3. Save the results to Google Sheets

In Seller Assistant App, you can easily save the results of your research to Google Sheets with just one click. That allows you to access and process the information whenever you need it.

Related: 13 Rules of OA Product Research Tested by Pain and Gain of Amazon Seller

FAQ

Which type of product is most selling on Amazon?

The type of product that sells the most on Amazon varies all the time. However, popular categories such as Beauty and Personal Care, Home and Kitchen, and Electronics tend to have high sales volume and demand.

What is the hardest part of selling on Amazon?

One of the most challenging aspects of selling on Amazon is conducting product research to identify profitable products to sell. However, this task is simplified with the right product research tools like Seller Assistant App.

Which category is more profitable on Amazon?

The profitability of categories on Amazon can vary depending on various factors such as market trends, competition, and product selection. However, the most profitable merchants sell in Beauty and Personal Care and Home (30%) and Kitchen (30%) categories.

How many categories of products does Amazon sell?

Amazon offers millions of products across more than 30 different categories, including electronics, clothing, home and kitchen, beauty and personal care, books, and many more.

Final Thoughts

In conclusion, the top Amazon product categories in 2023 offer great opportunities for sellers. From electronics and Beauty and Personal Care to Appliances, these categories come with high demand and a diverse range of profitable products.

When it comes to choosing products to sell, Seller Assistant Аpp can effectively and reliably help you. This all-in-one extension shows you all product’s metrics and the profit you will get. It also lets you immediately see if a product has any sales restrictions or has previously triggered problems with account health. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.