How to List Products on Amazon in 2023 - Complete Guide

‍New sellers often don’t know how to add their products to Amazon. No wonder when they create an Amazon account and get into Seller Central, it offers so many functions and tabs that you can easily be confused.

To sell on Amazon, you must set up a product listing. You may list a product already existing on Amazon or a completely new one, but in both cases, you must add your products correctly. Missing or incorrect information may cost you money in the long run. Therefore, it’s better to avoid making mistakes. This post describes what you need to list products and the steps to add your products to Amazon.

What Do You Need to List a Product? 

Before listing your items on Amazon, you must do some preparatory work to add all the necessary information to your offer according to Amazon standards.

Obtain UPC barcodes

Amazon requires that all items you list on the marketplace have unique barcodes. That is necessary to track inventory in the fulfillment centers. You must also get a separate barcode if you sell a bundle consisting of several items. Amazon can require you to apply an international manufacturer code, like UPC, or an internal Amazon barcode — Fulfillment Network Stock Keeping Unit (FNSKU).

If your product doesn’t have a manufacturer UPC, you can purchase it from GS1, a legitimate global producer of UPC codes. FNSKUs are assigned by Amazon when you list a product.

Related: What Is Amazon FNSKU?

Identify the product’s weight and size

To add products to Amazon listings, you must specify their weight and measurements. If you don’t know these parameters, there are two approaches to finding them out. If your product is sold online, you can get the product’s weight and dimensions from there. Another approach is to weigh and measure the item yourself. You must determine the product’s length, width, and height and weigh it.

In addition, identifying your product’s measurements and weight can help save money on fulfillment and storage. For instance, if you sell small and lightweight items (with the measurements of 18 length x 14 width x 8 height or less, weight 3 lb or less, and priced at $12 or less), you can fulfill them under the Small and Light program.

Related: Amazon FBA Small and Light Program: Everything to Know in 2023

Make high-quality product images

Product photographs on the listing must be high quality, on a professional level, and made from several angles. They are essential to your listing and help buyers better understand the item. It’s also helpful if you can create a 360-degree product view.

Help buyers find your product

Before uploading your product to Amazon, you must ensure your potential customers can find your products. If you are a beginner on Amazon, make sure you assign the right category to your product. Check that the category is not restricted — such categories require Amazon’s approval to list a product. Seller Assistant App helps you quickly see product restrictions. Also, add the relevant keywords to your listing. That requires doing keyword research.

Related: Amazon Restricted Products – Complete Guide for Sellers

2 Ways to List Products on Amazon

There are two types of products on Amazon — those that already exist in the Amazon catalog and those that don’t exist on Amazon. You must list these types of products in different ways.

How to list existing Amazon products

Existing products are added to the listings already created on Amazon. If you resell other brands through online arbitrage, retail arbitrage, wholesale, or dropshipping, most likely, your products already exist on Amazon. According to Amazon rules, you can’t create duplicate listings of the same product. Your offer must be added to the same listing alongside other sellers’ offers.

Listing existing products step by step

• Step 1. Go to your Seller Central account. In the menu, select ‘Inventory’ > ‘Add A Product.’ If you are working a lot with spreadsheets, your items can be added in ‘Add Products via Upload.’

• Step 2. In the search bar under ‘Find your products in Amazon’s catalog,’ find your product by name or ID. To add products in bulk, use ‘Bulk upload.’

• Step 3: Choose your product condition and click ‘Sell this product.’
• Step 4: Create your offer: add your selling price (Standard Price), product condition (Offering Condition Type), fulfillment channel (Fulfillment by Merchant — FBM or Fulfillment by Amazon — FBA), and an SKU — your own product identifier (Contribution SKU).

• Step 5. Click ‘Save and finish.’

Related: FBA vs FBM: Which is Better for Amazon Sellers in 2023?

How to list new products on Amazon

If you’re going to sell a product that doesn’t exist on Amazon, you have to create a brand-new listing. To sell a private label product, you must create a new listing.

Listing new products on Amazon step by step

• Step 1. Go to your Seller Central account. In the menu, select ‘Inventory’ > ‘Add A Product,’ and click ‘I’m adding a product not sold on Amazon.’

• Step 2: Select the primary category and specify other categories or sub-categories for your product.

• Step 3. Go to  ‘Advanced View’ and fill in your product information in all the fields under every tab — ‘Vital Info,’ ‘Variations,’ ‘Offer,’ ‘Images,’ ‘Description,’ ‘Keywords,’ ‘More Details.’ If you list variations (precisely the same products that vary, for instance, in size or color), add product information in the ‘Variations’ tab. To do it, in the ‘Help’ tab, search the ‘Inventory file template’ and download the one you need. Check that all necessary fields are filled in and upload the template.

Step 4. Click ‘Save and finish.’

Final Thoughts

To sell a product on Amazon, Amazon merchants must add information about their product to Amazon listing. Adding correct information lets your customers better understand your products and effectively grows sales.

However, researching the right product to sell is equally important. Seller Assistant App is a powerful product research extension for Amazon sellers engaged in online arbitrage, wholesale, and dropshipping. It’s an all-in-one extension incorporating features vital for product research. Advanced IP Alerts can immediately tell you if a product has any sales restrictions or has led to problems with account health in the past. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.