Amazon Account Health Assurance

Since Amazon has tightened its account health requirements, the constant risk of account deactivation has become a nightmare for many sellers. One day you may open your Account Health Dashboard and see that Account Health Rating has turned yellow, thus rating your account ‘At Risk.’ Because that may mean account suspension, it will bother you every single day until you get this load off your feet.

Amazon knows this and offers sellers increased peace of mind with the Account Health Assurance program. They promise not to deactivate your account if you meet the program requirements. This post helps you understand how Account Health Assurance works and its pros and cons.

What Is Amazon Account Health Assurance?

Account Health Assurance (AHA) is a program offered by Amazon to help eligible sellers maintain the health of their accounts. When sellers enrolled in AHA encounter an issue that may cause account deactivation, Amazon will not deactivate it, and they can continue selling. Simultaneously, the Amazon team will work with you to resolve the problem.

AHA is a benefit available to professional sellers, consistently maintaining a high Amazon Account Health Rating (AHR). For sellers under the constant stress of possible account deactivation, that offers certain psychological comfort. The program provides sellers a personalized approach to improve account health and access to Account Health Specialists, who can provide guidance and support.

Related: What is Amazon Seller Account Health Rating?

Amazon Account Health – A Guide for FBA Sellers in 2023

How To Avoid Amazon Seller Account Suspension?

Pros And Cons Of The Account Health Assurance

Amazon Account Health Assurance includes several upsides. However, it also has some downsides, which will be discussed below.

Benefits of Account Health Assurance

Your account is not deactivated

The program offers the potential to avoid suspensions, lost sales, or account deactivations by proactively addressing account health issues together with Amazon’s team. With AHA, your account is not suspended, and you can still sell while the problem you encountered is addressed. Program members can retain sales and not lose Buy Box to the competition.

Access to Account Health Specialists

AHA offers enrolled sellers a dedicated support specialist to help correct their account health issues and better understand Amazon’s policies. They provide personalized guidance on how to solve account health issues and help handle violations. They also give recommendations on how to avoid similar problems in the future.

Downsides of Account Health Assurance

Limited eligibility

The essential downside of AHA is that not every Amazon seller can enroll in the program. It is only available to sellers who meet specific eligibility criteria, so not everyone may be able to participate. You must comply with particular requirements, like certain AHR levels and more. Also, as of now, the program is only available in the United States and Canada.

A personalized plan may be challenging

The personalized plan provided by Account Health Assurance may require additional time and effort to implement. Dealing with the account issue often involves a number of steps, like getting specific documents from the supplier, listing optimization, etc., which takes time. Since you simultaneously have to handle your everyday tasks concerning sales, fulfilling the personalized plan may be challenging.

How Does Account Health Assurance Work?

AHA allows sellers to communicate with a dedicated Amazon account specialist before their account is deactivated. When a seller faces a problem that may trigger account deactivation, Amazon notifies them and gives a possibility to fix it.

When Amazon determines an issue that may affect your account health, an account health specialist contacts the seller. If they can reach you within 72 hours and you agree to cooperate with them, your account will not be deactivated. That allows sellers to explain their situation, correct errors, and clarify misunderstandings before their account is deactivated. Participation in the program is free.

Who is eligible for Account Health Assurance?

Account Health Assurance is currently available to Professional Sellers in the United States and Canada who meet the eligibility criteria. To qualify, sellers must have been active on Amazon for at least one year, have a Professional selling plan, and have a good account health status. To be eligible for the program, sellers must maintain an AHR score of 250 or up for at least 6 months with no more than 10 days below 250 score. Also, sellers must have a valid emergency contact number.

How to enroll in Account Health Assurance?

If a seller qualifies for Account Health Assurance, they will receive a notification by email, and their enrollment status will appear on the Account Health page. The seller can accept or decline the invitation to participate in the program. If accepted, they will receive a personalized plan to improve their account health, including recommendations for product listing optimization or addressing customer feedback.

Suppose you meet the AHR requirements but haven’t added an emergency contact number. In that case, Amazon will email you that you are eligible and ask you to provide emergency contact information before you are enrolled.

How to contact an Account Health Specialist?

If a seller is enrolled in Account Health Assurance, they can reach out to an Account Health Specialist from their seller account. The expert will provide support for your account health.

How Do Non-eligible Sellers Get Help?

If a seller does not qualify for Account Health Assurance, they can still seek help by contacting Seller Support or reviewing Amazon's Seller Forums for guidance. To contact Account Health Support, use "Call Me Now" on your Account Health Dashboard.

Final Thoughts

Account Health Assurance is a valuable program that can help eligible sellers maintain the health of their Amazon accounts. It provides personalized guidance and access to Account Health Specialists to support sellers in improving their account health and proactively avoid account deactivation.

Maintaining good Amazon seller account health is vital to enroll in Account Health Assurance. Violating any of the extensive Amazon account health policies creates a problem for sellers, even if they are enrolled in the Account Health Assurance program. Therefore, it’s much better to avoid Amazon policy violations affecting your AHR proactively. A good solution is to use Amazon seller tools to help keep your account in good standing.

Seller Assistant App’s IP Alert feature helps proactively avoid products triggering account health issues and IP claims. If a brand has already registered an IP claim for a specific ASIN on Amazon, Seller Assistant App will know it. It collects information from the Amazon seller database, anonymizes it, and shows the products and brands that created account health problems. Account health issues are collected automatically daily. If a product has a problem, IP Alert feature will show you a Red Triangle icon and the case details.

Seller Assistant App is an all-in-one extension incorporating features vital for product research. It’s a powerful product research extension for Amazon sellers engaged in online arbitrage, wholesale, and dropshipping. It combines an FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one tool.