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Amazon Top Sellers
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
What are Amazon Best Sellers? How can you find products that will become one of them? Being an Amazon Best Seller offers many benefits, including increased sales, better visibility, and enhanced customer trust. On top of that, Amazon's Best Sellers list can be an excellent source of new product ideas.
However, selecting the best products to sell on Amazon can be challenging if you don't know what to look at.
In this post, we will discuss what Amazon Best Seller means and how you can find top-selling products for Amazon.
What Are Amazon Best Sellers?
An Amazon Best Seller is a product that has consistently sold well on Amazon over a period of time.
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Amazon selects these products based on their Best Sellers Rank (BSR). BSR is a number that indicates how well the item is selling compared to other products in its category. A product must typically have a BSR of 10,000 or lower to be considered an Amazon Best Seller.
Amazon Best Sellers are prominently featured on the Amazon website and are often recommended to customers browsing for products in their category. That can make them a valuable source of sales for Amazon sellers and help reach massive target audiences.
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Amazon Best Sellers attributes
BSR of Amazon products and their chance to become Best Sellers is influenced by several parameters described below.
Increased sales
If a product is popular with the buyers, it is more likely to sell well and become a Best Seller.
Competitive pricing
A product that is priced competitively is more likely to be attractive to customers and sell well on Amazon.
Optimized product listing
A well-optimized product listing is essential for becoming a Best Seller. That includes formulating a clear product title, using relevant keywords, writing compelling product descriptions, and including high-quality images.
Positive customer reviews
Best Sellers must have many positive customer reviews. That can help build trust in a product and encourage other customers to purchase it.
Where Do You Find Amazon Best Sellers?
Amazon has a dedicated Best Sellers page. This page displays the top-selling items.
Best Sellers are grouped by product category, including Books, Electronics, Kitchen&Dining, Toys&Games, and more.
In each category, Amazon selects 100 products that become Best Sellers. You can browse the categories or use the search bar to find specific products.
How to Know that a Product Is a Best Seller?
You can use several ways to identify if a product is an Amazon Best Seller if you look at products listed on Amazon.
Best Sellers badge
You may see a badge on individual product listings that says "Best Seller." This badge looks like an orange ribbon and indicates that the product is a top seller in its category.
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If you search Best Sellers by category, the Best Sellers badge can look like a plain orange ribbon with the number indicating the rank. If a product is the #1 best-seller, it will have #1 on the badge.
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Product's BSR
You can see if a product is currently a Best Seller by its BSR. However, BSR may differ from subcategory to subcategory, making it difficult to judge if it’s really a best seller. In addition, BSR constantly changes. Therefore, to understand that a product is consistently a Best Seller, you must review BSR changes over time.
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Third-party tools
Seller Assistant can help you track Amazon Best Sellers. This product-sourcing browser extension displays if a product is a Best Seller and is in the top 0.01 of its main category, making it an attractive product to sell.
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Seller Assistant App also shows if BSR goes up or down, which helps understand whether product sales increase or decline. You can also access BSR drops over 30, 90, and 180 days to see how consistent product sales are.
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Top Selling Amazon Product Examples
Best-selling products on Amazon’s list are not the same all the time. The list can change several times a day. Therefore, you can use this product selection to identify trendy items and find popular product ideas rather than estimate how many units of exact product you can sell.
Below, we will give you the top-selling product ideas in the best-selling categories based on Amazon’s data.
Beauty & Personal Care bestsellers
- Hair growth products and oils;
- Blemish-clearing solutions;
- False lash-lengthening mascara;
- Hydrating skin balms;
- Age-defying creams and serums;
- Makeup kits;
- Skin exfoliants;
- Lip glowy balms;
- Q-tips;
- Hot air brushes.
Home & Kitchen bestsellers
- Food scales;
- Travel tumblers;
- Stainless steel water bottles;
- Microwave covers that fold up;
- Meat thermometers;
- Blenders for manually making smoothies;
- Can openers;
- Dish cloths;
- Toddler sippy cups;
- Veggie slicers.
Automotive bestsellers
- Windshield wiper blades;
- Clips for securing bumpers;
- Car cup coasters;
- Car seat headrest hooks;
- Code readers for scanning car computer systems;
- Jump starters for batteries;
- Kits for restoring headlights;
- Compressors for tire inflation;
- Car interior cleaners;
- Microfiber cleaning cloths.
Clothing, Shoes & Jewelry bestsellers
- Clogs for adults;
- Running shoes;
- Shapewear;
- Slippers;
- Hoodies;
- Moisture control sticks;
- Yoga pants;
- Loafers;
- Underwear in bikini brief style;
- Sweatpants.
Electronics bestsellers
- Wireless earbuds;
- Fire TV sticks;
- Apple AirTags;
- Apple AirPods with lightning connector;
- Wall chargers for USB devices;
- Apple lightning adapters;
- Fitness trackers;
- iPads;
- Kindles;
- 4K smart TVs.
How to Find Profitable Top Sellers for Amazon?
Sourcing the best products to sell on Amazon can be a challenging task because you must take into consideration a number of criteria.
Not all products meet these criteria, and finding profitable deals may take time. Below, you can find key criteria for the best product sourcing.
Product demand
You must identify products with strong demand and high sales potential to spot the best sellers. You can utilize tools like Seller Assistant to assess product demand by analyzing Amazon BSR and sales trends. The extension provides you with estimated sales figures through its data-driven calculations.
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Competition
Some Best Sellers can be overly competitive. They may not be the best candidates for reselling. The items with medium competition will give you better profit margins because sellers will not dump the prices to attract buyers. Leverage Seller Assistant App to identify products offered by 3 to 10 FBA sellers, which is typically considered a medium competition level.
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Pricing
For a product to become a best-seller, you must be able to set a competitive price for it. Utilize Seller Assistant App to monitor product price dynamics, average Buy Box price, and minimum FBA and FBM prices. Set your product price based on market trends and cost considerations.
Restrictions
Some Amazon categories and products are restricted and cannot be sold without Amazon’s approval. Seller Assistant's Restrictions Checker can efficiently identify restricted products so that you can avoid them.
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Profitability
The product you sell must bring you profit. To ensure that, you must accurately assess product profitability by considering all associated costs. You can utilize Seller Assistant's FBA&FBM Calculator to estimate profit margins. Factor in the product’s cost of goods sold, shipping expenses, and Amazon fees to determine overall profitability.
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Final Thoughts
In conclusion, Amazon Best Sellers can significantly boost your sales, enhance visibility, and establish customer trust. By carefully selecting products and utilizing Amazon's seller tools, you can increase your chances of achieving Best Seller status and reaping its numerous benefits.
Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.
