Amazon Analytics Tools

Amazon sellers working with bulk supplier lists or storefront sourcing often face the same bottleneck: too much data, not enough clarity. Spreadsheets overflow, eligibility gets missed, and good deals slip away. 

That’s where modern Amazon analytics tools come in  –  not as dashboards, but as decision engines. 

This post breaks down the exact tools built for wholesale, online arbitrage, and dropshipping sellers who need fast, accurate answers: what to buy, what to skip, and where to move next. Let’s simplify your sourcing workflow  –  without sacrificing profits.

What Makes a Real Amazon Analytics Tool

Sourcing at scale isn’t about opening tabs or clicking through ASINs one by one. Wholesale, and growing online arbitrage, and dropshipping sellers need systems  –  not spreadsheets  –  to process thousands of products, validate them fast, and take action with zero guesswork.

Here’s what that actually means and what are your must-have analytics tools functionalities.

Bulk product analysis that goes beyond spreadsheets

Upload massive supplier price lists, automatically match products to ASINs, and analyze product metrics  –  from ROI to restrictions to price history, automatically.

Deep product insights during sourcing

Validate each potential deal with detailed product research insights. See performance, risk, and profitability data directly on Amazon, supplier sites, or storefronts  –  without switching tabs or tools.

Instant eligibility checks at scale

Verify your ability to sell each product  –  across brands, categories, and ASINs  –  in bulk. Avoid gated listings and restricted deals before you buy, not after.

Brand research with real revenue data

Assess a brand’s catalog size, average Buy Box share, competition level, and sales performance. Find resale-friendly brands that can fuel your store’s long-term growth.

AI-powered supplier sourcing

Use a product’s title, ASIN, or UPC to instantly locate U.S.-based suppliers with verified offers under your max cost. Eliminate manual Googling or unreliable marketplaces.

Competitor storefront tracking

Monitor changes in your competitors’ storefronts  –  including added or removed products, pricing shifts, and new brand entries. Spot trends early and find gaps you can fill.

Built-in IP and risk warnings

Flag listings with known IP complaints, hazmat risks, fragile status, and other essential alerts before they hit your shortlist. Stay compliant and protect your account.

Seamless API integrations

Use API to evaluate profitability, restrictions, and sales potential at scale, automate bulk product analysis and build sourcing workflows directly into your internal tools.

Seller Assistant Toolkit – A Suite Built For Sourcing at Scale

Seller Assistant brings together every type of analytics tool Amazon sellers need – in one connected system. Whether you're scanning supplier price lists, researching live listings, monitoring competitors, or automating decisions with API, all stages of your sourcing process are supported.

Seller Assistant is an end-to-end Amazon workflow management platform that integrates 10+ wholesale-focused solutions into one connected system. It combines sourcing workflow automation, bulk research and intelligence tools, and integrated Chrome extensions – giving you everything you need to streamline finding deals, managing suppliers, and creating purchase orders.

The platform aggregates: workflow management tools – Purchase Orders Module, Suppliers Database, Warehouses Database to organize, automate, and scale every step of your wholesale and arbitrage operations; bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy to evaluate supplier price lists, verify selling eligibility and restrictions, open new brands, and discover winning product ideas from competitors to expand your product catalog; Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant to deep-research products, check IP claims and compliance, and access geoblocked supplier sites directly within your browser; and integrations & team access features – seamless API connectivity and integrations with Zapier, Airtable, and Make, plus Virtual Assistant Accounts for secure, scalable team collaboration.

With Seller Assistant, every step of your Amazon wholesale and arbitrage workflow is automated and connected. 

Price List Analyzer: Scan Supplier Price Lists in Minutes

Problem it solves

Sorting through large supplier spreadsheets manually is slow, inconsistent, and risky. Whether you're selling wholesale, doing OA, or dropshipping, vetting thousands of products for profitability, restrictions, and demand is nearly impossible without automation.

What it does

Price List Analyzer transforms raw supplier product lists into Amazon-ready insights, allowing you to filter, prioritize, and shortlist the best opportunities – in bulk.

• Matches supplier SKUs to Amazon ASINs with high accuracy
• Identifies products you can’t sell or need approval for, so you avoid restricted inventory
• Fills your output file with 70+ metrics per product, including:
  
  • Sales performance data: BSR, rank trends, estimated monthly sales
  • Profitability metrics: ROI, profit per unit, margin %, breakeven point
  • Pricing history: Buy Box averages and pricing trends across 30/90/180 days
  • Amazon fees: Full FBA/FBM fee breakdown, including referral, fulfillment, prep, and storage costs
  • Competitive analysis: Number of sellers, Buy Box rotation, Amazon in-stock percentage
  • Flags risky listings automatically (oversized, hazmat, meltable, fragile, IP claims, bundles, variations, etc.) with clear warnings like “ASIN Not Found,” “Too Low FBA ROI,” or “Approval Required”
• Lets you filter the entire dataset by profitability, competition, sales velocity, or any custom parameter
• Enables quick sorting via Likes/Dislikes and shortlist creation directly in the results table
• Supports exporting selected items into XLS with one click – ready for sourcing or PO building
• Saves custom layouts and filters to streamline future file analysis
• Allows to add Likes and Dislikes to the products, create a shortlist for purchasing products directly in the analyzed table by filtering liked and disliked products, and export selected.

How it works in practice

Upload your supplier's price list into your Seller Assistant dashboard. The tool auto-matches each product to Amazon listings, enriches them with data, and flags issues or eligibility concerns. Use filters and saved views to zero in on profitable leads, then export the shortlist in a clean spreadsheet format – ready to buy or send to your team for processing.

Pro tip
Use Likes/Dislikes to shortlist deals and auto-generate purchase orders from with Seller Assistant’s Purchase Orders Module, directly from Price List Analyzer.

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Seller Assistant Extension: Research ASINs Directly in Your Browser

Problem it solves

Switching between Amazon, supplier sites, spreadsheets, and third-party tools makes product research slow and messy. Sellers need to see profitability, restrictions, and competition instantly – without leaving the page.

What it does

Seller Assistant Browser Extension overlays all the data you need directly on Amazon product and search pages, supplier websites, and competitor storefronts – giving you full visibility without tab overload.

• Shows key product metrics (sales velocity, demand, competition, Buy Box chances, restrictions, IP complaints, profitability, variations, history) on the Amazon product pages
• Adds Quick View on Amazon search results to instantly spot leads without opening every listing
• Opens Side Panel View on supplier websites to compare Amazon data alongside supplier pricing
• Displays competitor storefront insights with Storefront Widget to uncover their top-selling categories and brands
• Integrates IP Alert to warn about IP alerts or Amazon policy violations with type and date
• Includes FBM&FBA Profit Calculator for precise ROI and margin analysis, plus VAT calculator for global sellers
• Flags hidden risks (restricted products, hazmat, meltable, fragile, heavy, adult, or Amazon as a competitor) with Restriction Checker and Alerts and Flags 
• Provides demand forecasting with Sales Estimator and stock visibility with Stock Checker Breaks down variations with Variation Viewer and competitor offers with the Offers feature
• Exports research directly into Google Sheets in one click
• Integrates Sourcing AI to instantly find up to 10 U.S. suppliers for any product
• Adds Lookup Links to quickly check products on Walmart, eBay, Target, and other sites
• Lets you record Notes, Likes, and Dislikes across listings for sourcing collaboration
• Visualizes sales and pricing history with Keepa-powered Charts Panel.

How it works in practice

Install Seller Assistant Extension, log in, and browse as usual. When viewing an Amazon listings, search results, supplier sites, or competitor storefronts, the extension adds a clear dashboard with all relevant product data. This means you can validate deals in real time without jumping across tools or tabs.

Pro tip
Use Quick View on Amazon search pages to scan dozens of listings at once, shortlisting only those with solid sales velocity and no IP risks – before you even click into the product page.

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Bulk Restriction Checker: Avoid Gated and Unsellable Products

Problem it solves

Selling a restricted or gated product without approval can lead to policy violations, stranded inventory, and financial losses. But checking ASIN eligibility one by one is a slow, manual process – especially if you're evaluating hundreds or thousands of listings at a time.

What it does

Bulk Restriction Checker automates restriction checks at scale, helping sellers quickly see which products are gated, require approval, or are completely ineligible to sell on their Amazon account.

• Checks the selling eligibility of up to 20,000 ASINs in one batch
• Instantly flags whether a product is:
  
  • Eligible – you can sell it without any extra steps
  • Approval required – you need to apply for ungating before listing
  • Not eligible – you’re currently not allowed to sell this item at all
• Distinguishes between gated and ungated products clearly, helping you avoid sourcing restricted inventory
• Automatically analyzes brands, categories, and individual ASINs for account-specific restrictions
• Eliminates the need for manual copy-pasting or browser-based checks for every single ASIN
• Outputs a downloadable report with all restriction statuses for fast filtering and next-step planning

How it works in practice

Go to Bulk Restriction Checker in your Seller Assistant dashboard. Select your marketplace, upload a list of ASINs (up to 20,000), and name your file. After processing, download a report showing eligibility status for every product. Use it to instantly filter out restricted or “Not eligible” listings before making sourcing decisions.

Pro tip
Run every supplier list through Bulk Restriction Checker before Price List Analyzer. This saves you time by removing blocked or gated items upfront – so your analysis only focuses on products you can actually sell.

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Sourcing AI: Find Verified U.S. Suppliers Instantly

Problem it solves

Finding reliable suppliers for Amazon products can be painfully slow. Searching manually, opening dozens of tabs, checking unit counts, and verifying pack sizes all drain time – and still leave room for mismatches and missed opportunities.

What it does

Sourcing AI automates supplier discovery by using Amazon listing data to instantly return U.S.-based supplier offers – saving you hours of manual searching and helping you spot sourcing wins at a glance.

• Uses ASIN, title, UPC, EAN, model number, or brand to match products to supplier listings
• Pulls verified offers only from U.S.-based wholesale and retail sources – no Alibaba, Temu, eBay, or Amazon
• Filters results using your maximum cost of goods (Max COG) to protect your margins
• Displays up to 10 supplier results with prices, product links, SKUs, MOQs, and match notes
• Labels each offer as an Exact Match (UPC or model match) or Likely Match (brand/title match), so you know when to double-check
• Includes price comparisons against Amazon listings (e.g., Buy Box), giving you a clear view of resale potential
• Flags risky listings like multipacks, bundles, or unclear quantity data
• Issues alerts if important identifiers are missing or if supplier prices exceed your Max COG
• Launches directly from Amazon product pages, search results, storefronts, or Side Panel View
• No spreadsheets or tab overload – all product data is auto-filled into a ready-to-go sourcing prompt

How it works in practice

Open any Amazon product page and click the “Sourcing AI” button in the Seller Assistant Extension. The tool launches ChatGPT with a pre-filled prompt containing all relevant product data (ASIN, title, brand, UPC, Max COG). Within seconds, you’ll get a clean table of up to 10 supplier offers – complete with links, prices, and match confidence tags.

Pro tip
Use Max COG filtering to enforce your profit margins automatically. If a listing has no Buy Box, the tool estimates Max COG using fallback logic – ensuring your results are still margin-safe even when data is missing.

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IP Alert Extension: Avoid ASINs with Amazon Policy Risks

Problem it solves

Listing products with hidden intellectual property or policy issues can lead to Amazon warnings, account suspensions, or costly returns. Manually checking ASINs for risk is nearly impossible, and most sellers only find out after they’ve invested in stock.

What it does

 IP Alert® Extension automatically flags risky ASINs across Amazon and supplier sites, helping you avoid products tied to IP complaints or policy violations before you source them.

• Uses Seller Assistant’s exclusive database of Amazon product policy violations
• Displays a red triangle icon on product pages, search results, supplier sites, and Amazon seller storefronts
• Reveals the exact type and date of violation on hover, so you know what triggered the flag
• Covers all major violation categories, including:
  
  • Suspected or received IP complaints
  • Authenticity or condition complaints
  • Food and product safety issues
  • Listing and restricted product violations
  • Customer review policy breaches
  • Regulatory compliance issues
• Integrates with Quick View, Side Panel View, and Storefront Widget for visibility anywhere you research products
• Works seamlessly with other Seller Assistant features like restriction checks and Alerts & Flags

How it works in practice

After installing the extension and logging into your Seller Assistant account, browse any Amazon listing or supplier site. If a product carries IP or compliance issues, a red triangle icon appears in the extension dashboard, Quick View, or Side Panel View. Hover over the icon to see violation details and decide whether to skip the product.

Pro tip
Always run IP Alert in tandem with Bulk Restriction Checker. Together, they ensure you only move forward with ASINs that are both eligible and safe to sell.

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Brand Analyzer: Research Profitable Brands in Seconds

Problem it solves

Choosing the wrong brand to pursue can waste hours of outreach – or worse, result in dead stock. But manually checking if a brand is competitive, saturated, or even resale-friendly is time-consuming and imprecise.

What it does

Brand Analyzer gives you a complete snapshot of any brand’s Amazon presence so you can confidently decide whether it's worth reselling.

• Estimates monthly revenue across the brand’s full product line
• Shows the number of active listings under the brand to assess catalog size
• Reveals average FBA seller count per product, helping you gauge competition intensity
• Displays average Buy Box share to identify monopolized or open listings
• Calculates average Buy Box pricing to spot viable resale opportunities
• Analyzes average FBA fees across the brand to estimate true costs
• Provides review counts and star ratings to measure customer satisfaction and brand trust
• Highlights Amazon in-stock rates, showing whether products are frequently replenished or often out of stock
• Surfaces data in a downloadable .xls report for filtering and deeper analysis

How it works in practice

Open Brand Analyzer from your Seller Assistant dashboard, type in any brand name, and view the results. You’ll instantly get a complete analysis with all the core metrics – and a report containing detailed data for each product under that brand. Filter the file by revenue, ROI, FBA fees, or any other metric to find the best resale leads.

Pro tip
Combine Brand Analyzer with Seller Spy: analyze your competitor’s best-selling brands, then run those brand names through Brand Analyzer to shortlist high-opportunity resale targets.

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Seller Spy: Monitor Competitor Storefronts Automatically

Problem it solves

Manually checking competitor storefronts is inefficient and unreliable. Sellers often miss when competitors add profitable products, drop underperformers, or change pricing – leaving you reactive instead of ahead.

What it does

Seller Spy automates competitor analysis so you can track rivals consistently and spot catalog or pricing shifts that matter.

• Monitors up to 3 Amazon storefronts of your choice
• Detects when competitors add or remove products
• Highlights brands and products you don’t yet sell but could add to your catalog
• Tracks price changes for competitor listings to keep your offers competitive
• Outputs changes and updates in a downloadable Excel file for easy review
• Allows you to build a running history of competitor moves to inform sourcing and pricing strategy

How it works in practice

Log into your Seller Assistant account, open Seller Spy, and add the storefront links of competitors you want to track. The tool automatically records new additions, removals, and pricing adjustments. Download the .xls report to see exactly which items have changed and plan your next moves accordingly.

Pro tip
Use Seller Spy in combination with Brand Analyzer: when a competitor adds a new brand, run it through Brand Analyzer to check revenue potential before reaching out to suppliers.

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Seller Assistant API: Automate Product Evaluation at Scale

Problem it solves

Manually running profitability checks, restriction lookups, and sales estimates across large supplier lists is exhausting and error-prone. Sellers need a way to centralize all this data and automate repetitive analysis.

What it does

Seller Assistant API delivers all key product insights through one API key, connecting Keepa and Amazon SP API data into a single source you can integrate with your own workflows.

• Matches supplier catalog items to Amazon listings by ASIN, title, brand, category, or UPC/EAN/GTIN
• Estimates product performance using BSR, sales velocity, monthly sales, revenue forecasts, and historical trends
• Calculates ROI, profit per unit, and margins by comparing supplier cost, Buy Box price, and breakeven thresholds
• Breaks down all Amazon fees and costs, including referral, storage, inbound shipping, labeling, and fragile packaging
• Flags restrictions, gated products, and risk categories such as HazMat, meltable, oversize, fragile items, bundles, or IP complaints
• Reviews dimensions, weight, and packaging to project storage and shipping expenses
• Analyzes competition with FBA/FBM seller counts, Buy Box share, and long-term pricing history (30–365 days)
• Automates workflows: convert ASINs to UPC/EANs, auto-refresh product data, and integrate results into Airtable, Google Sheets, Zapier, or custom dashboards

How it works in practice

Create a Seller Assistant account, generate an API key, and connect it to your preferred system. With pre-configured endpoints, you can run restriction checks, profitability analysis, or catalog updates across thousands of ASINs automatically – turning hours of manual research into an instant, scalable process.

Pro tip

Integrate the API with Google Sheets or Airtable to build a live deal dashboard. This setup lets you see updated ROI and restriction status in real time without exporting or re-uploading files.

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FAQ

What makes Seller Assistant different from other Amazon analytics tools?

Unlike single-purpose extensions, Seller Assistant combines bulk analysis, restriction checks, live research, supplier sourcing, and workflow automation into one platform. This means you replace multiple disconnected tools with a single, connected system.

Can I use Seller Assistant if I’m doing online arbitrage or dropshipping, not wholesale?

Yes – while built for wholesale workflows, its tools like Price List Analyzer, Sourcing AI, and IP Alert are equally useful for OA and dropshipping sellers. They help analyze supplier lists, avoid gated ASINs, and secure margin-safe deals.

How does Seller Assistant help me avoid risky ASINs?

The platform includes IP Alert, Bulk Restriction Checker, and built-in Alerts & Flags to identify products with IP complaints, compliance risks, or restrictions. This ensures you only source products you’re eligible and safe to sell.

Can Seller Assistant work with my existing systems?

Yes – the Seller Assistant API and integrations with Google Sheets, Airtable, and Zapier let you connect product insights directly into your workflows. This eliminates manual exports and keeps your sourcing data live and organized.

Do I need technical knowledge to use Seller Assistant tools?

No – the tools are designed with a simple interface that works directly from your browser or account dashboard. Advanced users can still leverage the API for automation, but everyday features work with just a few clicks.

Final Thoughts

Success on Amazon isn’t about guessing which products might work – it’s about making decisions backed by clear, reliable data. Seller Assistant brings all types of Amazon analytics tools into one connected workflow, from bulk file scanning and competitor tracking to risk detection and supplier sourcing.

By automating repetitive checks and surfacing the right insights at the right time, Seller Assistant helps wholesale, OA, and dropshipping sellers move faster, avoid costly mistakes, and scale with confidence.

Seller Assistant automates and connects every stage of your Amazon wholesale and arbitrage workflow. It brings together in one platform: workflow management tools – Purchase Orders Module, Supplier Database, Warehouse Database, bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy, Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant, and integrations & team access features – seamless API connectivity, integrations with Zapier, Airtable, and Make, and Virtual Assistant Accounts.