Seller Spy by Seller Assistant
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
As an Amazon seller, you must know and track what and how your competitors sell. In the first place, this helps identify what products your competitors offer that you don't and fill in the gap.
Are there high-demand items you could introduce to grow sales? Are you pricing too high, potentially losing sales? Or too low, sacrificing profit margins? Competitor pricing helps you find out. Seller Assistant's Seller Spy helps automate your competitor monitoring and see what new brands and products they added or stopped selling, and their pricing.
In this post, we will explore how Seller Spy works and helps Amazon sellers streamline competitor analysis.
Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines two extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, Amazon seller tools: Bulk Restrictions Checker and UPC/EAN to ASIN converter, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, Seller Spy, Stock Checker, IP Alert, and Restrictions Checker.
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Seller Assistant shows all necessary product data on Amazon search, product, and inventory pages, and on any website to help you find high-margin deals. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.
What Is Seller Assistant’s Seller Spy?
Seller Spy by Seller Assistant is a competitor analysis tool designed to simplify how you monitor your competition on Amazon. It automates the process of monitoring competitor activity, giving you valuable insights without the manual effort.
Seller Spy automatically tracks your competitors and allows you to estimate what new brands and products they started or stopped selling, and how they price each product. You can use this data to add the same or similar products to your portfolio and adjust prices if necessary.
Note. As Seller Spy is currently in Beta, we highly encourage your feedback. We're committed to continuously improving the tool and would love to hear your proposals and comments for additional functionalities. Help us shape Seller Spy into the ultimate competitor analysis resource for Amazon sellers. Let us know what features would be most beneficial.
Seller Spy functionality
Seller Spy helps you see the following information.
New and removed products
With Seller Spy, you can stay informed about which products your competitors have added or stopped selling on Amazon, and the date when the change happened.
Competitor pricing
Seller Spy tracks competitor pricing to understand their strategy and ensure your products remain competitively priced.
Seller Spy data
- Seller name and links: View the competitor's name, and link to their seller page and storefront;
- Marketplace: the marketplace they operate in;
- Seller rating: the competitor's star rating, the total number of ratings, and the number of positive ratings they've received;
- Team tracking: for Seller Assistant Teams users, identify which team member added the competitor for monitoring;
- Last update: the date when the competitor information was last updated within Seller Spy.
Product tracking details
- Date a product was added or removed from the competitor's offers;
- Product's status (added or removed);
- Product image;
- Product's ASIN (unique Amazon product identifier);
- Competitor's current selling price for the product;
- Product link.
Benefits of Seller Spy
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By providing you with competitor insights, Seller Spy helps improve product offerings in your Amazon store and stay in line with your competition. Here's how Seller Spy can benefit your business.
Effortless competitor monitoring
Automate the process of tracking competitor activity, freeing up valuable time and resources you can dedicate to other aspects of your business.
Stay informed about new products
Be the first to know when your competitors introduce new products, allowing you to adapt your strategy and potentially capture new market opportunities.
Identify product gaps
Discover what products your competitors are selling that you're not. This can help you expand your offerings and cater to a wider audience.
Competitive pricing
Track competitor pricing to ensure your products remain competitively priced and maximize your profit margins.
Improved decision-making
Gain valuable insights into competitor strategies, allowing you to make informed decisions about your product selection, pricing, and marketing efforts.
Seller Spy Use Cases
Seller Assistant's Seller Spy provides you with competitor intelligence, but how can you leverage this information to increase your Amazon sales? Here are some practical use cases to consider.
New product launch strategy
Discover trending products your competitors are introducing. Analyze their approach and identify potential gaps to develop a differentiated product offering for your audience. New product proposals from your competitors may also indicate profitable brands or suppliers you are not aware of.
Price optimization
Track competitor pricing fluctuations. Use this data to understand the price range of your niche and set competitive prices that maximize sales and profit. Seller Spy can help you set the selling price of a product in your niche by using not only the Buy Box (Featured Offer) data but also by looking at a benchmark of competitor pricing.
Identify best-selling products
See which products consistently perform well for your competitors. Analyze these top sellers to understand what resonates with your target audience and explore similar product opportunities.
Respond to market trends
Monitor competitor activity to identify sudden changes in pricing or product offerings. This could signal a shift in customer preferences or a new competitor entering the market, allowing you to adapt your strategy accordingly.
How Does Seller Spy Work?
With Seller Spy, you can create your custom list of competitors you want to automatically monitor, and download .xls files with competitor activities as to their products and detailed information about the changes. You can add 3 sellers to the monitoring list.
You can access Seller Spy in your Seller Assistant personal account. From there, you can add or remove Amazon sellers you want to monitor and download .xls files with competitor product tracking results.
Tracking competitors with Seller Spy step-by-step
Step 1. Open your Seller Assistant personal account.
Step 2. In the “Add seller” field, add the link to the seller storefront you want to monitor, click the “Add” button, and wait until the seller is added to the list.
Step 3. From the list, download the .xls file with competitor product tracking results.
Step 4. Get and analyze competitor product tracking results from the .xls file.
- Date of the event that occurred to an ASIN (added or removed);
- ASIN status (added or removed);
- ASIN image;
- Product's ASIN;
- ASIN current selling price;
- Product link.
Step 5. Identify new competitor’s products and see if you are interested in adding similar offers.
FAQ
What is Amazon seller tool?
An Amazon seller tool is a software program designed to help sellers manage their business on Amazon. These tools can automate tasks, provide valuable data and insights, and help sellers optimize their listings and pricing for better sales.
Can you see who the seller is on Amazon?
Yes, you can see who the Buy Box seller is on Amazon. Look for the seller's name displayed under the product title, usually with a link to their storefront. You can also find other sellers if you click the “Other sellers on Amazon” below the Buy Box.
What is Amazon competitor spy tool?
Seller Assistant’s Seller Spy tool is a software program for Amazon sellers. It tracks competitor activity, such as new products, pricing changes, and seller performance, giving you insights to improve your own Amazon business.
What does Seller Spy do?
Seller Assistant’s Seller Spy is a tool for Amazon sellers that keeps an eye on your competitors. It tracks what they sell, how they price it, and even when they add or remove products, giving you valuable intel to make informed decisions for your own business.
Final Thoughts
As an Amazon seller, it's crucial to stay informed about your competitors' sales activities and new product offerings. This will help you identify any gaps in your own product range and determine if there are high-demand items you could add to increase your sales.
Seller Assistant's Seller Spy tool can automate this monitoring process, allowing you to keep track of your competitors' new products, brands, and pricing changes.
Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines Seller Spy, Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, Restrictions Checker, and other features that help quickly find high-profit deals.
