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Wholesale Items to Sell on Amazon in 2025
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
Wholesale items to sell on Amazon can feel like stepping into a new world – because it is. Unlike other reselling models, you don't start by scouting for random profitable products. Instead, your research begins with opening suppliers – brands or authorized distributors – and only then diving into their catalogs to discover what’s worth selling.
This unique approach flips the usual product-first method on its head, and mastering it can open the doors to scalable, repeatable profits. Whether you're just getting started or looking to streamline your existing wholesale business, this post will show you exactly how it works.
Plus, we’ll introduce powerful tools that make researching, analyzing, and automating wholesale sourcing tasks faster and easier than ever – so you can find the best wholesale items to sell with confidence.
How to Find Wholesale Items to Sell on Amazon?
Learning how to find wholesale items to sell on Amazon starts with understanding how wholesale works. Unlike online arbitrage or dropshipping, wholesale sourcing begins by forming direct relationships with brands and distributors. From there, you gain access to exclusive product catalogs, where the real deal hunt begins – identifying products that offer strong profit potential.
Below, we’ll show you step-by-step how to set up your wholesale process.
Steps to find Amazon wholesale products
Step 1. Define your product category and niche
Before you dive into supplier lists, decide what type of products you want to sell. Focus on selecting a product category or subcategory that not only interests you but also shows solid demand and profit potential on Amazon. Look at market trends, competition, and profit margins to ensure you pick a category with room to grow.
Step 2. Find and verify wholesale suppliers
Once your niche is clear, the next step is sourcing reliable Amazon wholesale suppliers.
- Scout suppliers offering products in your niche
Use Seller Assistant's Brand Analyzer to speed up your search. Enter brand names to see key data: product volume, average price, potential earnings, Amazon in-stock rate, competition intensity, and review quality. This makes it easy to prioritize suppliers worth pursuing.
- Access brand websites easily
If a brand’s website is geoblocked, Seller Assistant’s built-in VPN extension helps you access it without needing external tools.
- Verify supplier legitimacy before committing
Always research potential suppliers. Check online reviews, LinkedIn profiles, and use verification tools like Whois and ScamAdviser to ensure they are trustworthy.
Step 3. Contact a wholesale supplier and get price list
With a verified supplier selected, it’s time to establish your wholesale account.
- Reach out and introduce your business
Contact suppliers via email, phone, or online forms. Present your business and request to open a wholesale account.
- Complete the application process
Submit necessary documents such as your business license and reseller permit to gain account approval.
Getthe wholesale price list
Once approved, ask for the latest wholesale price list. This document includes detailed product and pricing information – essential for analyzing which wholesale items to sell on Amazon.
Step 4. Analyze price lists and find profitable wholesale products
Now the real research begins – finding wholesale products that will make you money.
- Scan wholesale list
Use Seller Assistant’s Price List Analyzer to identify high-profit and low-risk deals on your supplier sheet. Upload the price list to Price List Analyzer to automate analysis, match wholesale products with Amazon listings and get all product data necessary for deal research. The tool enriches your wholesale list with product data and calculates profitability and other metrics instantly.
- Apply filters to zero in on top deals
Use Price List Analyzer filters to narrow down your list filtering by ROI, profit per unit, Best Seller Rank, selling eligibility and restrictions, etc. Focus on products that check all the right boxes.
- Save and build your winning product list
Save your best opportunities to create a reliable pipeline of profitable wholesale products to sell on Amazon.
Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker.
It offers a robust toolkit of over 20 features built to streamline every part of the sourcing process – from bulk scanning wholesale supplier sheets for high-margin leads to deep product research and advanced brand and competitor analysis. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.
How to Choose Amazon Wholesale Suppliers?
The foundation of a successful wholesale operation on Amazon starts with choosing the right supplier – whether it's a brand or an authorized distributor. This decision shapes your entire strategy. You need to assess whether the brand is “resale-friendly,” meaning they welcome partnerships with resellers and offer strong profit potential.
To do this effectively, focus on essential factors like catalog size, expected revenue, competition (especially from Amazon), average Buy Box pricing, and customer feedback.
Manually gathering all this data can be tedious and time-consuming. That’s why Seller Assistant’s Brand Analyzer is an essential tool – it streamlines the process by giving you all critical insights in one easy-to-read dashboard, so you can quickly filter out weak options and zero in on brands worth your time.
Speed up supplier research with Brand Analyzer
Brand Analyzer makes evaluating suppliers quick and simple. Just enter a brand name, and the platform instantly delivers a full summary of important metrics – from product variety and pricing trends to competition levels and sales forecasts. This snapshot helps you make confident decisions without digging through endless spreadsheets.
Here’s what you should pay attention to when analyzing suppliers.
Key brand data to review with Brand Analyzer
Look for large catalogs and product variety
Brands with at least 500+ products offer more chances to find high-potential ASINs. Brand Analyzer will show you total product counts and even lets you download the entire catalog for in-depth analysis.
Estimate revenue potential early
It’s important to check the brand’s typical sales volumes and pricing to see if they align with your income goals. Brand Analyzer calculates the total revenue potential of the brand’s catalog so you can prioritize suppliers accordingly.
Avoid suppliers with heavy Amazon presence
Steer clear of brands where Amazon itself sells more than 30% of the products – competing directly against Amazon often leads to losing the Buy Box. Brand Analyzer highlights this percentage under the “Amz in-stock rate” so you can easily avoid problematic brands.
Evaluate seller competition and pricing stability
Too many third-party sellers (typically 15+ per listing) can trigger price wars that erode profit margins. Brand Analyzer displays average seller counts, helping you spot oversaturated brands before committing.
Check product ratings and brand reputation
Stick to brands with solid reputations – ideally with 4-star ratings or higher and plenty of positive reviews. Brand Analyzer summarizes product reviews, ratings, and average Buy Box pricing to help you gauge brand trustworthiness and market perception.
Confirm selling eligibility and avoid restrictions
Before investing, make sure the products are actually sellable on your Amazon account. Seller Assistant’s Bulk Restriction Checker makes this easy:
- Upload the brand’s product list and you’ll instantly see product statuses:
- Green open lock: Approved and sellable
- Red closed lock: Restricted – approval required
- Red lock with exclamation: You are not eligible to sell this product
- This ensures you focus only on items that can actually generate revenue without unexpected barriers.
How to Analyze and Find Profitable Wholesale Products
Once your supplier provides a wholesale price list, your next goal is clear: identify products that deliver strong profits, steady demand, and minimal risk.
However, with lists often containing hundreds (if not thousands) of UPCs, manually sifting through them is slow and error-prone.
That’s why automating your analysis is key. Tools like Seller Assistant's Price List Analyzer make this easy by processing wholesale offers at scale – pinpointing which products are profitable, less competitive, and have strong Buy Box potential – all without the guesswork.
Streamline wholesale list scan with Price List Analyzer
Manually crunching numbers is inefficient. Seller Assistant's Price List Analyzer does the heavy lifting for you.
It scans your wholesale list, enriches each entry with essential Amazon metrics, and allows to create a clean, filtered summary of the most promising products.
Just upload your file, and it automatically matches products with existing Amazon listings, calculates real-time profitability, reveals competition intensity, checks for restrictions, and lets you apply filters to focus on the metrics that matter.
Sort products instantly by ROI, profit per unit, BSR, seller count, and more – helping you zoom in on high-margin, low-risk opportunities in seconds.
Key factors to review with Price List Analyzer
Here’s how to break down wholesale deals using data-driven insights/
Sales performance: Spot in-demand products
- What to check
Look at Best Sellers Rank (BSR) to understand demand and category velocity.
- How Price List Analyzer helps
It automatically provides BSR over 30, 90, and 180 days, sales velocity indicators (Top), and BSR drops – giving you a full picture of product turnover speed.
Competition level: Avoid saturated listings
- What to check
Listings overcrowded with sellers (15+ sellers) or dominated by Amazon reduce your ability to compete.
- How Price List Analyzer helps
You’ll see the number of sellers, plus a flag if Amazon holds a strong Buy Box share (via “Amz in-stock rate”).
Buy Box distribution: Identify products with better chances
- What to check
Who owns the Buy Box? Avoid listings where Amazon or major players dominate.
- How Price List Analyzer helps
The tool shows Buy Box ownership rates across 30, 90, and 180 days, so you know your odds of rotating in.
Profitability: Calculate true costs and returns
- What to check
Factor in all expenses – purchase price, FBA fees, shipping – and ensure healthy ROI and net profits.
- How Price List Analyzer helps
It automatically crunches numbers and gives you critical metrics like margin, ROI, breakeven price, total Amazon fees, and fee split.
Selling restrictions: Check for eligibility issues
- What to check
Ensure you can sell the product and avoid restricted items you can’t ungate.
- How Price List Analyzer helps
It flags each product with easy-to-read icons:
- Green open lock → sellable
- Red closed lock → restricted, needs approval
- Red exclamation lock → not eligible for your account
Product reputation: Focus on trusted products
- What to check
Products with 4+ star ratings and plenty of reviews signal reliability and buyer trust.
- How Price List Analyzer helps
You’ll see each product’s average rating and total reviews to quickly judge quality and reputation.
Hidden risks and alerts: Avoid problem products
- What to check
Look out for risky, complex, or restricted listings like HazMat, fragile, or heavy items.
- How Price List Analyzer helps
It highlights red flags, such as:
- Intellectual property (IP) alerts
- Hazmat, fragile, meltable, adult, bulky warnings, etc.
- ROI exceeding 200%
- Missing Buy Box price or ASIN not found
- Approval required or restricted product warnings
These alerts help you steer clear of potential pitfalls that could impact your Amazon business.
FAQ
What’s the best thing to sell wholesale?
The best wholesale products are in-demand, consumable items with consistent turnover, such as household goods, beauty products, or health supplements. Focus on products with stable demand, good margins, and low risk factors.
What is selling at wholesale prices?
Selling at wholesale prices means buying products in bulk at discounted rates and offering them at higher retail prices. This pricing model allows resellers to profit from the difference between discounted wholesale and regular retail prices.
What to buy to sell for a profit?
Look for products with strong demand, moderate competition, and healthy margins – such as branded goods, trending items, or replenishable everyday products. Analyze profitability carefully, factoring in fees, shipping, and market price fluctuations.
Which distributorship is most profitable?
Distributorships reselling popular brands of essential products, like electronics, health products, or specialized tools, tend to be the most profitable. Choosing a niche with less competition and high demand maximizes success.
What can you sell for $1000?
With $1000, you can start small by selling online or retail arbitrage, or dropshipping products with high turnover potential. Focus on scalable products to reinvest profits and gradually expand your inventory.
Final Thoughts
Selling wholesale items on Amazon can be a profitable business. However, you must carefully your suppliers and research the products they offer to make sure they bring real profits. By using powerful sourcing software like Seller Assistant, you can automate selecting profitable and well-performing products, and minimize risks.
Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.
