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Wholesale Products for Resale on Amazon
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This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.
Looking for wholesale products for resale on Amazon that actually move inventory and drive profit? Whether you're a wholesale seller, growing online arbitrage reseller, or a bulk deal-focused dropshipper, identifying the right products can make or break your business.
Not every wholesale deal is worth your money – this post shows you what makes a good product, how to evaluate deals at scale, and how to streamline your sourcing with Seller Assistant tools. Mastering the process of finding wholesale products for resale on Amazon is what separates scalable Amazon businesses from stalled ones.
What Makes A Winning Wholesale Product?
Choosing the right items to resell can make or break your Amazon business. A winning wholesale product isn’t just about demand – it needs to be profitable, low-risk, and sell well and fast. Before investing in inventory, evaluate each product against these critical criteria to make sure it’s worth your time and money.
Can I sell the product
Before diving into profit and demand, confirm your selling eligibility. Some products are ineligible based on your Amazon account status. Skipping this step can cost time and money on unsellable inventory.
Is the product profitable
Every successful Amazon seller understands product profitability metrics. Use FBA and FBM calculators to evaluate profit, ROI, and margins after deducting all costs including fees, shipping, and taxes. Aim for at least 15% ROI and margin to make your investment worth it.
Does the product sell fast
Sales performance matters more than hype. A solid BSR, frequent BSR drops, and high sales velocity show demand and help you avoid storage fees and dead stock. Monitor these KPIs to forecast your sales accurately. A well-ranked product must have a BSR between 1 and 200,000, and a fast-selling product should have a velocity of less than 1%.
How competitive is the listing
Not all competition is good. If a listing has too many FBA sellers or Amazon is selling the product, it can trigger price wars and slash margins. Ideal products have 3–15 active sellers and no direct Amazon presence.
Can I win the Buy Box
Check how the Buy Box is shared between sellers – if one dominates or Amazon owns it, skip. A healthy Buy Box % spread means a better resale opportunity. Also, verify if Amazon is in the Buy Box. If yes – it’s very difficult to compete and it’s better to choose other products for resale.
How many units can I sell
To estimate revenue potential, check how many units similar sellers are moving per month. This helps forecast ROI, calculate initial investment, and avoid understocking or overbuying.
Is the product restricted
Amazon restricts some categories and brands unless you're approved. In some cases, you may not get approval even though you have invoices or brand authorization. Check restriction status early to avoid cash getting stuck in inventory you can’t list.
Are there IP complaints
IP claims can suspend your listings and drain your revenue. Use tools to detect known IP complaints and avoid reselling products from brands that actively file them unless you have resale authorization. Also, watch for products with Amazon policy violations.
Are there hidden risks
Some products come with extra costs and compliance issues. Watch out for meltables, hazmat items, bulky units, fragile goods, and adult products – they may involve extra packaging, seasonal limitations, or restricted categories.
Is the price stable
The Buy Box price must stay within a healthy range. Use Keepa or other tracking tools to spot volatility, drops, and trends. A stable average Buy Box price means predictable margins and less risk of sudden losses.
Which variation performs best
If you're looking at a product with multiple sizes or colors, don’t assume all variations sell the same. Use rating distribution to identify top-performers and avoid getting stuck with slow-moving variants.
Is it a set or multipack
Always check if the product is sold as a bundle. Profit calculations must account for the full set quantity, not single units. Failing to do so can lead to incorrect ROI estimates and wasted inventory.
Wholesale Product Evaluation Criteria Table
How to Choose A Good Wholesale Product to Resell on Amazon
Before you buy wholesale inventory, you need a system to filter high-potential products from the noise. The steps below will help you choose wholesale products that are profitable, scalable, and safe to sell on Amazon. Follow this repeatable workflow to source smarter and reduce costly mistakes.
Step 1. Define what to sell
Focus on high-demand, reseller-friendly brands with large catalogs (500+ products), consistent sales, and moderate competition. Look for what top Amazon sellers are already listing and prioritize brands with long-term profit potential.
Step 2. Check if you're approved to sell
Before contacting suppliers, confirm that you’re eligible to sell the brand, category, or ASIN. These are cases when you can’t sell products or brands on your Amazon account. Verify eligibility upfront and avoid sourcing blocked inventory.
Step 3. Find real wholesale suppliers
After validating your product ideas, locate trusted U.S.-based wholesale suppliers. Look for authorized distributors that carry the products, offer fair margins, and are open to working with Amazon sellers.
Step 4. Organize your supplier pipeline
As you scale outreach, track supplier contacts, communication history, product catalogs, and terms. This helps streamline your sourcing process, avoid duplicate outreach, and build lasting relationships.
Step 5. Open accounts and request price lists
Introduce yourself professionally to suppliers, submit required documents, and request access to full product catalogs or price lists. These lists are the foundation of your deal analysis.
Step 6. Turn price lists into deal candidates
Analyze the supplier’s spreadsheet to identify real purchase opportunities. Match products to Amazon ASINs, filter out restricted, high-risk, or unprofitable SKUs, and shortlist deals with solid margins and compliance.
Step 7. Verify each deal with in-depth product research
Before purchasing, research every deal thoroughly. Confirm you’re eligible to sell the ASIN, calculate profitability (including all Amazon fees and shipping), check demand via BSR and sales velocity, assess competition, Buy Box potential, and review any IP complaints or product risks. Ensure you only invest in low-risk, high-margin inventory.
How to Reliably Find Profitable Wholesale Products for Resale on Amazon
Finding winning wholesale products isn’t about luck – it’s about process. On Amazon, where thousands of sellers compete for the same Buy Box, manually browsing listings or guessing trends just doesn’t cut it. The market moves fast, and margins disappear even faster. That’s why successful wholesale and online arbitrage sellers rely on advanced tools to streamline sourcing, eliminate guesswork, and quickly identify high-margin, low-risk products.
The best all-in-one solution to do this is Seller Assistant – a complete Amazon product sourcing platform built specifically for wholesale and arbitrage sellers. It replaces disconnected spreadsheets and browser tabs with one connected system that covers the entire sourcing workflow – from finding what to sell, to analyzing deals, to generating purchase orders. Let’s explore how Seller Assistant helps you find better wholesale products, faster.
Note. Seller Assistant is an end-to-end Amazon workflow management platform that integrates 10+ wholesale-focused solutions into one connected system. It combines sourcing workflow automation, bulk research and intelligence tools, and integrated Chrome extensions – giving you everything you need to streamline finding deals, managing suppliers, and creating purchase orders.
The platform aggregates: workflow management tools – Purchase Orders Module, Suppliers Database, Warehouses Database to organize, automate, and scale every step of your wholesale and arbitrage operations; bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy to evaluate supplier price lists, verify selling eligibility and restrictions, open new brands, and discover winning product ideas from competitors to expand your product catalog; Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant to deep-research products, check IP claims and compliance, and access geoblocked supplier sites directly within your browser; and integrations & team access features – seamless API connectivity and integrations with Zapier, Airtable, and Make, plus Virtual Assistant Accounts for secure, scalable team collaboration.
With Seller Assistant, every step of your Amazon wholesale and arbitrage workflow is automated and connected.
Choose the right brands to focus your wholesale sourcing
Why this step is critical
Before reaching out to suppliers or asking for price lists, you must clearly define the types of brands and product categories you want to target. Unlike private label sellers who create new listings, wholesale sellers work with existing ASINs – so your success depends entirely on previous sales data, not assumptions.
The most reliable approach? Reverse-engineer what successful Amazon sellers are already listing. Then analyze those brands for size, product demand, potential profit margins, and saturation levels. Look for catalogs with 500+ ASINs, steady performance, and limited competition from Amazon or dominant sellers. Doing this research upfront helps you avoid wasting time on low-potential leads and ensures your outreach is focused and strategic.
Tools that make it easy
Storefront Widget
- Instantly activates on any Amazon seller’s storefront
- Gives a summary view of their selling profile: total ASINs, best-selling categories, top-performing brands, reviews, and country of origin
- Displays product cards with key metrics like BSR, estimated sales, pricing history, and alerts for restrictions or IP claims
- Enables quick filtering by brand or category to pinpoint valuable sourcing opportunities faster
Seller Spy
- Continuously monitors any Amazon seller’s storefront to uncover their best-sellers – highlighting profitable products you're not yet selling
- Tracks all changes in listings over time, including new additions and removals, with complete ASIN data, pricing, and direct links
- Reveals product trends and catalog gaps, helping you spot what’s working for competitors and where your own catalog is missing out.
Brand Analyzer
- Assesses whether a brand is a strong wholesale opportunity based on catalog size, demand, and market position
- Displays key brand metrics like SKU count (aim for 500+), competition levels, and estimated revenue to evaluate potential
- Flags brands where Amazon holds too much control – over 30% Buy Box share can signal hard-to-win listings
- Provides review volume and rating data to help gauge customer satisfaction and product quality.
How to use these tools in practice
Using Storefront Widget
Visit any Amazon seller’s storefront – Storefront Widget activates automatically and displays a full snapshot of their catalog. Browse through categories or brands, apply filters, and review each product card to evaluate potential deals based on sales, pricing, and risk factors.
Using Seller Spy
Open Seller Spy inside your Seller Assistant account and add storefront URLs you want to monitor. The tool will track listing changes over time – letting you spot new best-sellers, fading products, and competitive trends to inform your sourcing strategy.
Using Brand Analyzer
In your Seller Assistant personal account, access Brand Analyzer and enter a brand name. You’ll instantly see detailed metrics like SKU volume, revenue, competition and Amazon in-stock rate, ratings and customer reviews – use these insights to assess whether the brand is worth adding to your sourcing targets.
Check your selling eligibility upfront
Why this step is critical
Before you start reviewing prices or contacting suppliers, you need to be sure you’re allowed to sell the brands and ASINs you're targeting. Many listings on Amazon are gated by brand or category, and your account might not be eligible to list them without special approval.
Skipping this step can cost you time and money on deals you won’t be able to sell. Verifying restrictions early helps you avoid blocked inventory and wasted sourcing efforts.
Tool that makes it easy
Bulk Restriction Checker
- Scans up to 20,000 ASINs at once to check if your account can list them
- Flags every product as:
- Eligible – no restrictions, ready to list
- Approval required – gated product, needs ungating
- Not eligible – currently blocked on your account
- Provides a downloadable status report so you can filter out unlistable products instantly
How to use this tool in practice
Open Bulk Restriction Checker in your Seller Assistant account, pick your Amazon marketplace, and upload your list of ASINs. Within seconds, the tool returns a complete eligibility breakdown – helping you focus only on products you can list or easily apply to ungate, and avoid sourcing restricted inventory.
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Find wholesale suppliers for your products
Why this step is critical
After selecting your target products and confirming your selling eligibility, the next hurdle is locating legitimate wholesale suppliers that actually carry those items. Relying on random Google searches or outdated directories often wastes time and produces unreliable leads.
To source profitably and at scale, you need a dependable, automated method for identifying U.S. suppliers who are open to working with Amazon resellers.
Tool that makes it easy
Sourcing AI
- Uses artificial intelligence to instantly identify U.S.-based wholesale suppliers for any brand or product
- Delivers up to 10 verified offers per item, including pricing, SKUs, links, and minimum order quantities (MOQs)
- Filters results against your maximum COGS to show only profitable opportunities
- Labels matches as Exact Match or Likely Match for faster decision-making
- Works seamlessly from Amazon listings, search pages, storefronts, or supplier websites
- Eliminates the need for endless manual searches and low-trust sources
How to use this tool in practice
When browsing Amazon product or search pages, your Amazon competitor storefronts, or supplier websites, click the Sourcing AI button inside Seller Assistant. The tool will instantly return a list of 10 U.S. wholesale suppliers with key details like prices, links, and MOQs. Compare the results, filter by profitability, and select the suppliers worth contacting – no manual digging or guesswork required.
Build and organize your supplier database
Why this step is critical
Wholesale sourcing works at scale – you may reach out to hundreds of suppliers just to secure a few approvals. Without a structured system, supplier data quickly gets lost in emails, spreadsheets, or sticky notes, making it nearly impossible to stay organized.
Managing contacts manually often results in duplicate outreach, misplaced orders, or missed opportunities. A centralized supplier database solves this problem by keeping all essential information in one place and integrating directly with your sourcing and ordering tools.
Tool that makes it easy
Suppliers Database
- Creates supplier profiles with details like name, website, warehouse addresses, contacts, preferred currency, and assigned team members
- Lets you search and filter suppliers by name, domain, warehouse, location, or relationship status
- Tracks progress with labels such as New, Contacted, In Negotiation, Approved, or Rejected
- Links suppliers to default prep centers or warehouses for automatic PO routing
- Keeps information synced across your sourcing workflow – edits update everywhere automatically
- Connects with other Seller Assistant modules like Price List Analyzer and Purchase Orders, eliminating retyping and manual entry
How to use this tool in practice
In your Seller Assistant personal account, open the Suppliers tab and click Add Supplier. Fill in the basics such as name and website, and add optional fields like contacts, warehouses, or notes. Once saved, the supplier becomes available across your workflow – so when analyzing a price list or creating a purchase order, their details autofill instantly, saving time and avoiding errors.
Analyze supplier price lists at scale
Why this step is critical
Scaling a wholesale business means working through massive supplier catalogs quickly and accurately. It’s not enough to skim spreadsheets – you need precise ASIN matches, profitability calculations, and risk checks to avoid investing in bad products.
Automation speeds up the heavy lifting, but human review still matters. Combining both ensures every shortlisted product aligns with your profitability, demand, and compliance criteria.
Tool that makes it easy
Price List Analyzer
- Scans bulk supplier price lists to surface high-return, low-risk deals
- Automatically matches supplier SKUs to Amazon ASINs
- Flags unsellable products, including restricted items and ASINs blocked on your account
- Enriches spreadsheets with 70+ data points, covering:
- Sales metrics – BSR, rank trends, velocity estimates
- Profitability – ROI, margins, breakeven, net profit
- Price history – average Buy Box price and 30/90/180-day movement
- Fee breakdowns – referral, FBA/FBM, storage, shipping, prep, hazmat fees
- Competition – number of sellers, Buy Box rotation, Amazon in-stock presence
- Detects risks like Amazon competing in Buy Box, hazmat, bulky/heavy, meltable, fragile, adult, or generic listings
- Identifies IP issues or approval requirements
- Recognizes variations, bundles, and missing data (e.g., “ASIN Not Found,” “No Buy Box”)
- Lets you filter with custom rules for profitability, performance, or risk level
- Supports reusable views and saved filters across different price lists
- Allows marking products with Likes/Dislikes, filtering by them, and exporting only curated deal lists
- Enhances decision-making with flexible tools – calculate profit based on average Buy Box price over 30/90/180 days, edit COG, shipping, or prep costs directly in the table with real-time recalculations, leave product-specific notes that sync across your team, and customize the UI table view for faster, clearer analysis.
How to use this tool in practice
In your Seller Assistant account, open Price List Analyzer and upload your supplier’s file for scanning. The tool will automatically process the list, match ASINs, and enrich it with 70+ product data.
From there, apply filters to highlight high-ROI, low-risk deals and eliminate restricted or unprofitable products – helping you quickly build a shortlist of sourcing-ready opportunities. Customize your UI table view, adjust inputs such as COG, shipping cost, or prep fees directly in the table, and the system will instantly recalculate profitability.
Use average Buy Box price over 30, 90, or 180 days for realistic profit estimates, especially for seasonal items.
Add notes for product-specific details, share them with your team, and customize the UI view to focus only on the metrics that matter most to your workflow.
Verify each deal with in-depth product research
Why this step is critical
Before placing a purchase order at the supplier, validate every shortlisted ASIN. Confirm you’re allowed to sell it, run profitability with all Amazon fees and logistics, check demand (BSR and sales velocity), evaluate competition and Buy Box rotation, and look for IP complaints or risk flags. This ensures you invest only in low-risk, high-margin inventory that turns quickly.
Tool that makes it easy
Seller Assistant Extension
- Shows live product intelligence directly on Amazon pages: sales potential & velocity, competition intensity & Buy Box share, restriction/eligibility status, IP complaints & policy violations, profitability metrics, top variations, and listing history
- Side Panel View overlays Amazon data on supplier sites side-by-side so you can research deals without switching tabs
- Quick View surfaces key metrics on Amazon search results for rapid scanning
- Storefront Widget analyzes competitor stores (summary, brands, categories) with product metrics and risk indicators
- IP Alert detects brand/ASIN-level IP risks with violation types and dates
- FBM&FBA Profit Calculator (customizable) calculates exact ROI, margin, profit, fees, and taxes
- VAT Calculator supports US, Canada, and EU tax scenarios
- Restriction Checker confirms product restrictions instantly
- Alerts and Flags highlight hazmat, meltable, adult, fragile, heavy/bulky, generic brand, or Amazon as Buy Box seller
- Sales Estimator forecasts unit and revenue potential
- Stock Checker monitors live FBA/FBM stock levels
- Variation Viewer reveals best-selling child ASINs and variation share
- Offers view drills into competitors’ price, stock, Buy Box %, and seller distribution
- Google Sheets Export sends your research to spreadsheets in one click
- Sourcing AI (inside the extension) finds U.S. wholesale suppliers per ASIN
- Lookup Links run multi-platform checks (Google, eBay, Walmart, Target)
- Notes save product insights, links, and likes/dislikes for future reference
- Keepa-powered Charts Panel visualizes price and sales history for trend validation
How to use this tool in practice
After scanning your supplier list in Price List Analyzer, open each candidate ASIN in Seller Assistant Extension. Verify eligibility (Restriction Checker), calculate profit/ROI with the FBM & FBA Profit Calculator, review demand via BSR/velocity, inspect Buy Box rotation and competition, check IP Alert and risk Flags, and confirm trends with Keepa charts. Use Variation Viewer, Offers, Stock Checker, and Sales Estimator to finalize the call. If you’re on a supplier page, enable Side Panel View to compare data side-by-side, add Notes, and export to Google Sheets. Proceed only with deals that pass these checks.
Quick Checklist: Find Wholesale Products with Seller Assistant
Pick brands & ASINs
- Tools: Storefront Widget, Seller Spy, Brand Analyzer
- Do: Scan competitor storefronts → monitor adds/removals → review brand metrics.
- Check: ≥500 SKUs, demand & price trend, FBA/FBM mix, Amazon dominance (>30% BB), gaps vs your catalog.
- Output: Shortlisted brands/ASINs.
Confirm eligibility
- Tool: Bulk Restriction Checker
- Do: Upload up to 20k ASINs per marketplace.
- Check: Eligible / Approval required / Not eligible.
- Output: Keep sellable and easy-to-ungate items.
Find real suppliers
- Tool: Sourcing AI
- Do: Run from Amazon/supplier pages.
- Check: Up to 10 U.S. offers per item (price, link, SKU, MOQ), Max COG filter, Exact/Likely Match.
- Output: Verified supplier candidates.
Organize supplier pipeline
- Tool: Suppliers Database
- Do: Create profiles, set status (New/Contacted/Negotiation/Approved/Rejected), link default warehouse.
- Check: Search/filter by name/domain/location/status; data syncs across tools.
- Output: Clean, connected supplier CRM.
Analyze price lists at scale
- Tool: Price List Analyzer
- Do: Upload file → auto ASIN match → enrich with 70+ metrics → apply filters.
- Check:
- Risk flags: Amazon-in-BB, hazmat, meltable, fragile, heavy/bulky, adult, generic, IP, sets/variations, missing data.
- Profit realism: avg Buy Box 30/90/180d; inline edit COG, shipping, package qty, prep with instant recalcs; add team notes; customize table view.
- Competition health: total sellers; FBA share vs FBM; Buy Box rotation %; Amazon in-stock rate over time.
- Demand durability: BSR 1–200k target, 90/180-day BSR trend slope, sales velocity <1% (fast), seasonality indicators.
- Price stability: 30/90/180-day volatility (std. dev.), frequency/depth of dips, promo/coupon effects.
- Profit safety buffers: breakeven price, min profitable price (MPP), simulate –5% to –10% price war and recheck ROI/margin.
- Fees & size tier: current/package dimensions & weight, FBA size-tier changes, monthly storage impact, inbound shipping per unit.
- Product structure checks: accurate parent/child mapping, variation performance, bundle/set detection, package quantity mismatches vs listing.
- Eligibility & compliance: brand/category gating, MAP risks (if provided), regulatory flags (batteries, cosmetics, etc.).
- Listing quality proxies: review count & rating trend, suppressed/no-BB status, image count/quality signals (if surfaced).
- Stock dynamics: historical stockouts, average competitor stock, supplier MOQ and lead time alignment with your forecast.
- Output: Curated high-ROI, low-risk deal list.
Deep-verify each deal
- Tool: Seller Assistant Extension (+ IP Alert, Restriction Checker, Profit Calculator, Keepa charts, Variation Viewer, Offers, Sales Estimator, Stock Checker, Side Panel, Quick View, Sheets Export)
- Do: Open each ASIN and validate in-browser; compare on supplier sites via Side Panel; export notes/results.
- Check: BSR 1–200,000, sales velocity <1%, Buy Box rotation, IP violations, price stability, top variations, live stock, competition, ROI/margin (FBA/FBM), sales history.
- Output: Clear buy / no-buy decision.
FAQ
What products are good to resell on Amazon?
Look for Wholesale Products for Resale on Amazon with steady demand (BSR 1–200,000), stable Buy Box pricing, 15–30% ROI, and margin ≥15%. Avoid listings dominated by Amazon or one seller, and check restrictions, IP risk, and size/weight fees.
How to make up to $10,000 per month on Amazon without selling physical products?
Leverage inventory-free programs like Kindle Direct Publishing, Merch on Demand, the Amazon Influencer Program, or Amazon Associates. Results depend on content quality and audience growth—treat it like a media business with consistent publishing and SEO.
Can I buy products and resell them on Amazon?
Yes—via retail/online arbitrage and wholesale—as long as items are authentic and you follow Amazon policies. Keep invoices from authorized sources, check gating and IP before buying, and price competitively to win the Buy Box.
What are Amazon wholesale products?
Branded items purchased in bulk from authorized distributors and resold on existing listings (not private label). Winning choices come from data-backed selection: demand, competition, Buy Box rotation, and profitability.
What tools help me find wholesale products efficiently?
All-in-one platforms like Seller Assistant streamline brand/competitor research, bulk restriction checks, supplier discovery, price-list analysis, and in-page verification. Using one connected stack reduces manual work and helps you pick only Wholesale Products for Resale on Amazon that are profitable and low-risk.
Final Thoughts
Winning with wholesale products for resale on Amazon isn’t luck – it’s a repeatable system. Define target brands, verify eligibility, source real suppliers, process price lists at scale, and validate every deal in-browser. When you combine demand signals (BSR, velocity), profitability (ROI, margin, fees), competition (Buy Box rotation), and risk checks (IP, hazmat, meltables), you stop guessing and start buying only what moves.
Seller Assistant brings that system together so you can find, vet, and scale wholesale products for resale on Amazon with fewer clicks and higher confidence. Put the workflow to work, protect your margins, and grow a catalog of fast-moving, low-risk inventory.
Seller Assistant automates and connects every stage of your Amazon wholesale and arbitrage workflow. It brings together in one platform: workflow management tools – Purchase Orders Module, Suppliers Database, Warehouses Database, bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy, Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant, and integrations & team access features – seamless API connectivity, integrations with Zapier, Airtable, and Make, and Virtual Assistant Accounts.
