Amazon Wholesale Seller Workflow Tools
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Running a profitable wholesale business on Amazon isn’t just about finding good deals – it’s about managing an endless flow of products, suppliers, and orders without losing your mind.
That’s where Amazon wholesale seller workflow tools come in. Instead of juggling spreadsheets, tabs, and endless copy-pasting, these tools automate every step – from scanning supplier price lists to creating purchase orders and routing inventory.
The right workflow platform doesn’t just save time; it prevents costly mistakes, keeps your team aligned, and lets you scale faster. Here’s how Seller Assistant turns wholesale chaos into a smooth, profitable operation.
Why You Need Amazon Wholesale Seller Workflow Tools
Running an Amazon wholesale business means managing dozens of moving parts at once. You’re opening and vetting suppliers, scanning massive price lists, checking brand gates and restrictions, creating purchase orders, tracking prep and routing, and keeping tabs on every SKU in your catalog.
Each step is connected to the next, and missing a single detail can stall the entire flow. Tools can help – but only if they are fully integrated and able to track everything end-to-end, from the moment you contact a supplier to knowing exactly where each unit is right now.
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Data-driven brand and supplier search
Finding suppliers isn’t just about Googling names – it’s about targeting brands and distributors with proven demand, high ROI, and low competition. Integrated wholesale seller workflow tools give you real-time market data and supplier insights so you can shortlist only the most promising partners.
Automated and in-depth deal finding
Manually checking ASINs for profitability, demand, and restrictions is slow and error-prone. Seller workflow tools scan entire supplier price lists in minutes, matching products to Amazon listings and showing 70+ key metrics per SKU. This means you can filter, tag, and prioritize deals instantly.
Custom databases for suppliers, products, and prep centers
Wholesale success depends on keeping all your core data organized and connected. Seller workflow tools let you create fully integrated databases for suppliers, products, and prep centers so that sourcing, routing, and purchase order creation all pull from the same information.
Easy purchase shortlists and reorders
Once you’ve filtered your winning products, you can turn them into purchase orders with one click. Seller workflow tools store your POs for future reorders, letting you duplicate past buys and adjust quantities without starting from scratch.
Keep your team and data in sync
Managing wholesale at scale often means multiple VAs, account managers, and operations staff working on the same deals. Seller workflow tools centralize supplier data, price lists, and purchase orders in one place. All team members work from the same information
Scale without losing control
As your wholesale business grows, so does the volume of products, suppliers, and shipments. Seller workflow tools give you a structured process that can handle higher volumes without creating chaos. This makes it possible to grow revenue without overloading your operations team.
Save hours on repetitive tasks
Manually matching ASINs, checking restrictions, and calculating profitability for hundreds of products can eat up entire workdays. Amazon wholesale seller workflow tools automate these steps so you can process thousands of SKUs in minutes. This frees your time to focus on sourcing new suppliers and negotiating the best conditions.
Eliminate costly mistakes
Wrong ASIN matches, missed restrictions, and misrouted inventory can wipe out your margins. Seller workflow tools reduce human error by standardizing each step of your sourcing and ordering process. With automation, every product is vetted and every shipment is routed correctly the first time.
Automate across platforms
Your wholesale operations don’t exist in isolation. The best seller workflow tools connect with Zapier, Make, Airtable, or API, so your sourcing, orders, and reporting can sync with your project management, accounting, or CRM systems automatically.
Meet Seller Assistant: All-In-One Wholesale Workflow Platform
Seller Assistant isn’t just research software – it’s a complete Amazon business workflow hub designed for wholesale and online arbitrage sellers, dropshippers, and agencies. The platform delivers 10+ integrated extensions and tools that work together to take a product from “potential idea” to “ready-to-ship FBA order” – without messy spreadsheets or chaotic browser tabs.
Seller workflow tools (automation layer)
- Supplier Database – store, organize, and reuse supplier info across sourcing and ordering.
- Warehouses Database – connect suppliers to default prep centers or warehouses for automated routing.
- Product Database – track all your ASINs, compare supplier quotes, and plan reorders (coming soon).
- Purchase Orders Module – create, track, and export POs with linked suppliers, shipping costs, and taxes.
Research & sourcing tools
- Price List Analyzer – bulk-match supplier sheets to ASINs and filter profitable deals.
- Brand Analyzer – evaluate brand size, competition, and resale potential.
- Seller Spy – track competitor brands, products, and pricing changes.
- Bulk Restrictions Checker – check ASIN eligibility in bulk.
- Sourcing AI – instantly find vetted U.S. suppliers from Amazon listings or UPCs.
Extensions
- Seller Assistant Browser Extension – in-browser in-depth product research on the Amazon product and search pages, supplier websites, and competitor storefronts with product performance, profitability, competition, risks, sales history, and other data.
- IP-Alert Chrome Extension – flag ASINs with intellectual property risks.
- VPN by Seller Assistant – bypass geo-blocks to research suppliers and brands.
Advanced product research features
- Storefront Widget – view seller storefront data without leaving the page.
- Side Panel View – see research tools in a split-screen format.
- Quick View – preview product data without opening the listing.
- FBM&FBA Profit Calculator – get ROI, margin, and fees for both fulfillment methods.
- Stock Checker – see competitor stock levels.
- Variation Viewer – find top-selling variations.
- Sales Estimator – forecast monthly sales based on BSR.
- Offers – view and analyze all seller offers on a listing.
- Restrictions Checker – check if an ASIN has selling restrictions.
Fully Automated Amazon Seller Workflow in Steps
This workflow is tool-based – designed to automate the parts of Amazon wholesale that need to be analyzed, systematized and tracked. It doesn’t cover manual, relationship-driven steps like supplier negotiation, because those require human interaction.
Instead, Seller Assistant integrates the critical repeatable processes – from identifying profitable products to building purchase orders – into one connected system. Every step flows into the next, so your supplier data, product info, and routing rules are always in sync.
Amazon wholesale seller workflow step-by-step
Step 1. What to sell?
Start with a strategy, not guesswork. Choose categories, brands, and product types using real sales data.

- Tools
Storefront Widget, Seller Spy, Brand Analyzer
- Use them to
- Storefront Widget: Research Amazon seller storefronts, which categories and brands are successfully sold by other sellers.
- Seller Spy: Track what products successful sellers add or remove, get new ideas what brands you can potentially add to your own catalog.
- Brand Analyzer: Select specific brands and analyze if they meet your targets: how many products they offer, how much money you can potentially make if you sell these brands, how intense is the competition from Amazon and other sellers, average Buy Box price per product, and review and rating quality.
Step 2. Can you sell it?
Avoid wasting time on restricted ASINs.

- Tools
- Use it to
Instantly detect your selling eligibility and brand restrictions, so you only work with ASINs you’re approved to sell.
Step 3. Find suppliers
Look for vetted suppliers or brand distributors with AI-powered tools. Go straight to sources without hours of Googling.
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- Tools
- Use it to
Do AI-driven search to find U.S. suppliers or distributors of specific brands based on brand and product identifiers.
Step 4. Build your suppliers database
Centralize every contact and condition.

- Tools
Supplier Database
- Use it to
Store supplier names, sites, and status. Assign team members, connect to prep centers, and (Coming soon) log case packs, MOQ, and free shipping thresholds.
Step 5. Assign warehouse
Automate routing from supplier to prep center or warehouse.

- Tools
Warehouses Database
- Use it to
Link suppliers to default destinations. (Coming soon) define per-unit prep fees, shipping rules, and product-type handling – all synced across tools and profit calculators.
Step 6. Products database (Coming soon)
One place to track every ASIN you sell or want to sell.
- Tools
Product Database, Seller Assistant Extension, Price List Analyzer
- Use it to
Keep every ASIN organized in one shared database, linked to suppliers, COGs, and tags. Quickly filter, update, and move products into purchase orders or re-analysis.
Step 7. Analyze supplier price lists
Turn spreadsheets into profitable shortlists – fast.

- Tools
Price List Analyzer, Seller Assistant Extension
- Use them to
Match products to ASINs, view 70+ metrics, filter by ROI, profit, alerts and flags, selling eligibility or any other metric to detect profitable deals. Use your custom filters to shortlist products for sourcing. Save filter views for reuse. Select and like the deals of your choice to create shortlists.
Deep-dive into each potential deal from your scanned price lists, verifying product performance, demand, competition, restrictions, and profit before committing. Access complete product, pricing, and risk data directly on Amazon, supplier sites, and competitor storefronts to confirm a deal is truly worth buying.
Step 8. Create purchase orders
Go from shortlist to PO in one click.

- Tools
Purchase Orders Module
- Use it to
Create, track, and manage all procurement from one place — whether starting from scratch, from a price list (PLA), or from saved products.
Step 9. Scale and stay in control
Grow your business without losing control.

- Tools
Virtual Assistant Account, integrations with API, Airtable, Zapier, Make.
- Use them to
Add Virtual Assistants or Team Members, and automate tasks via Zapier, Make, Airtable, or API.
- Future tools (Coming soon)
- Smart Product Lister – Quickly add your offers to Amazon listings directly from your workflow.
- FBA Shipments – Sync shipment prep and routing, track delivery, and flag issues in real time.
- Inventory & Restocks – Forecast demand, set restock alerts, fix ASIN-UPC mappings, and manage MSKUs.
How It Works: Automated Amazon Wholesale Seller Workflow
Below, we break down the full Amazon wholesale workflow into its automated stages – the exact parts of the process that Seller Assistant handles for you.
For each step, you’ll see what part of the wholesale workflow is being automated, which tools are used, what those tools do, and how to use them effectively. This way, you’ll understand not just the features, but how they fit into a connected, end-to-end system that takes you from product idea to purchase order without confusion.
Step 1. What to sell?
Process
At the start of any Amazon wholesale workflow, the key question is what categories and brands to focus on. Unlike private label sellers, wholesale and arbitrage sellers mostly deal with existing brands already listed on Amazon – because they need historical sales data to predict performance.
The most reliable way to choose is to study what successful sellers are already selling, then evaluate those brands in detail.
You’ll want to know if a brand has a large enough product range (ideally 500+ ASINs), strong demand, solid profit potential, and manageable competition. The goal here is to make data-backed product and brand decisions before you even start sourcing.
Tools used
How the tools help you

- Integrates directly into Amazon storefront pages, automatically showing competitor summaries: country of registration, total ASIN count, top categories, top brands, ratings, and reviews.
- Displays detailed product cards with sales estimates, BSR, pricing comparisons, FBA/FBM competition, and alerts for restrictions, IP complaints, and risk flags.
- Lets you filter competitor products by brand or category for targeted research.

- Tracks competitor storefront changes over time – products they add or remove, with prices, and direct ASIN links.
- Helps identify inventory gaps by comparing what they sell vs. your catalog.

- Helps decide whether a brand is worth targeting and approaching as a supplier.
- Lets you identify brands product count (ideally over 500 products), and evaluate revenue potential.
- Shows competition with other sellers and Amazon (if Amazon sells more than 30% of a brand’s products, competition may be too high).
- Dispalys brand ratings and customer feedback.
Putting it into action
- Storefront Widget
Open a competitor’s storefront on Amazon. The widget automatically loads, showing their brand mix, category distribution, and ASIN counts. Click on brands or categories to filter, and review product cards to spot high-demand, low-risk products.
- Seller Spy
Add competitor storefront URLs into Seller Spy and let it track daily changes. Download reports to see what new ASINs they’ve added (possible trending items) and what they’ve dropped (possible low performers).
- Brand Analyzer
Enter the name of a brand you’re considering. Review the metrics to see if it meets your requirements for size, revenue, competition, and profitability. Use this to shortlist brands to contact for wholesale opportunities.
Step 2. Can you sell it?
Process
Before you invest time and money in opening a brand or sourcing products, you must verify whether you can legally sell them on your Amazon account.
Also, many brands and categories are gated, and some are impossible to ungate, no matter your effort. Checking restrictions first ensures you don’t waste time pursuing opportunities that you’ll never be able to list.
Tools used
How the tools help you
With Bulk Restriction Checker, you can:

- Verify selling eligibility for dozens or hundreds of ASINs at once.
- Identify ungated products (green open lock) that can be sold without approval.
- Detect gated products (red closed lock) that require Amazon’s approval before listing.
- Flag products that your account can never sell (red closed lock with exclamation mark).
- Avoid wasting time and money on restricted inventory by checking eligibility before sourcing.
Putting it into action
Log into your Seller Assistant account, open Bulk Restriction Checker, choose your marketplace, and upload your ASIN list. In seconds, you’ll get a clear, report showing which products are ready to sell, which require approval, and which you should skip entirely.
Step 3. Find suppliers
Process
Once you’ve found promising brands and products, the next challenge is locating suppliers who can sell them to you at profitable prices. Manual research is slow, often sending you to outdated or irrelevant listings. You need a fast, accurate way to find verified, resale-friendly suppliers without wasting hours on Google searches or low-trust sources.
Tools used
How the tools help you
With Sourcing AI, you can:

- Do AI-driven search to find U.S. suppliers of specific brands.
- Get up to 10 supplier offers per product, complete with pricing, SKUs, links, and MOQs.
- Filter results with your Max COG to focus only on profitable opportunities.
- Instantly see Exact vs. Likely Matches to prioritize your outreach.
- Launch searches directly from Amazon product pages, search results, competitor storefronts, or supplier websites.
- Avoid low-trust sources and irrelevant listings.
Putting it into action
Log into your Seller Assistant and ChatGPT accounts. While browsing Amazon products, search results, or storefronts, click the Sourcing AI button. In seconds, you’ll get a clean, structured list of verified U.S. suppliers, including prices, links, and MOQs – ready for you to vet, compare prices, and contact directly.
Step 4. Build your suppliers database
Process
When you start reaching out to suppliers, you need their data organized. Many won’t reply, and others will reject your application – in wholesale, it’s common to get approval from only 10 out of 1,000 contacts. Supplier sourcing is a numbers game that demands structured, data-driven tracking. If that information is scattered across emails and spreadsheets, you’ll quickly lose track of who’s worth following up with.
Working with multiple suppliers often means juggling messy spreadsheets, digging through emails for contacts, and re-entering the same data into different tools – a time-consuming process prone to errors in pricing, addresses, and order routing. A centralized supplier database solves this by storing all supplier details in one place and linking them directly to your price lists, purchase orders, and prep center settings, keeping your workflow consistent and error-free.
Tools used
Supplier Database
How the tools help you
With Supplier Database, you can:

- Create detailed supplier profiles with names, websites, contacts, warehouses, currencies, and responsible team members.
- Search and filter suppliers by name, website, address, status, or assigned warehouse.
- Assign statuses like New, Contacted, Negotiation, Approved, or Rejected to track relationships.
- Link suppliers to default prep centers or warehouses for faster PO creation.
- Edit, update, or delete supplier profiles while keeping linked data intact across tools.
- Access supplier details from other modules like Price List Analyzer or Purchase Orders without retyping.
Putting it into action
Go to Suppliers in your Seller Assistant account and click Add Supplier. Enter the website and name (required), plus optional details like warehouse, contacts, and responsible team members. Once saved, the supplier becomes available across your workflow – so the next time you upload a price list or create a PO, you simply select them from your database and all linked data (like address or default warehouse) is filled in automatically.
Step 5. Assign warehouse
Process
Once you start working with multiple suppliers, you need a fast, accurate way to route orders to the right prep center or warehouse. Manually tracking this in spreadsheets is slow and error-prone. Without a centralized system, sellers risk mismatched addresses, missing fees, or incorrect profit calculations.
The Warehouse Database keeps every prep center’s address and contact details in one place, ready to apply to any supplier, price list, or purchase order. By assigning warehouses to suppliers in advance, you make routing automatic and error-free.
Tools used
Warehouse Database
How the tools help you

- Store all prep center and warehouse details – shipping addresses, contacts, and status – in one central database.
- Link suppliers to default warehouses so routing happens automatically during price list analysis and PO creation.
Putting it into action
Add your prep centers or warehouses to the Warehouse Database with their exact shipping address and contact details. Assign each supplier a default warehouse to make routing automatic.
Step 6. Products database (Coming soon)
Process
As you analyze products in Seller Assistant, scan price lists, or create purchase orders, you need one central place to store and manage every ASIN. Without it, product info gets scattered across spreadsheets, emails, and multiple tools – making it hard to know the latest costs, suppliers, or next steps.
Tools used
- Seller Assistant Extension (Analyzed Products feature)
- Price List Analyzer
How the tools help you
- Keep all ASINs in one searchable table shared across your team.
- Link products to their default suppliers, COGs, tags, and notes for quick decision-making.
- Filter and sort by supplier, marketplace, tags, profit data, or last-seen date.
- Add products directly from the extension, price list analyzer, or manually – no double data entry.
- Easily move products into re-analysis or purchase orders without losing their history.
Putting it into action
Add new products to the database from your sourcing tools or manually. Assign suppliers, set accurate COGs, and tag items for tracking. Use filters to identify which ASINs are ready to reorder, need a new supplier, or should be delisted – keeping your entire catalog under control from one place.
Step 7. Analyze supplier price lists
Process
To scale wholesale sourcing, you must process large supplier price lists quickly to find profitable, low-risk products. Automation does most of the heavy lifting, but every deal still needs manual verification to confirm it’s truly viable – eliminating false matches, mispriced items, or products with hidden risks.
Tools used
How the tools help you

- Automatically match supplier products to Amazon ASINs
- Identify restricted products or those you can’t sell on your account
- Fill your spreadsheet with:
- Sales data including BSR, sales rank trends, estimated sales velocity, and other product performance metrics
- Profitability metrics like profit, ROI, margins, breakeven points
- Price history including average Buy Box price and historic pricing behavior (30/90/180 days) to assess pricing stability, price dynamics, minimum FBA and FBM prices
- Amazon fee breakdowns including referral fees, FBA and FBM fulfillment fees, storage, prep and shipping, hazmat and fragile prep, and other costs
- Competition levels: seller count, Buy Box rotation, and Amazon in-stock rate
- Analyze bulk files to surface high-return, low-risk deals
- Automatically detect potential issues with products: oversize, HazMat, meltable, fragile items, and those with IP complaints, variations, or sets/bundles. Warnings include "No FBA Fees," "No Buy Box Price," "No COGs," "ASIN Not Found," "Set or Bundle," "Approval Required," "Too Low FBA ROI," and "Too High FBA ROI," etc.
- Filter by performance, profitability, risks, or any other product metric of your choice to streamline decisions. Save custom table layouts and filter settings to reuse across different price lists.
- Add Likes and Dislikes to the products, create a shortlist for purchasing products directly in the analyzed table by filtering liked and disliked products, and export selected.

- Access to detailed product information directly on Amazon product pages, including product sales potential and velocity, competition intensity, your chances of winning the Buy Box, product restrictions, IP complaints, and other hidden risks, profitability, best-selling variations, and other product sales history data
- Research potential deals on supplier websites and get Amazon product data side-by-side using Side Panel View
- Quickly access essential product information on Amazon search pages with Quick View to spot at a glance which products are worth reselling
- Get competitor storefront summary, what popular categories and brands they sell with Storefront Widget. Access performance metrics, deal risks, and pricing data for each product in competitor stores.
- Identify products and brands with IP complaints, and Amazon policy violations, including complaint type and date, using IP Alert
- Effortlessly estimate product profit, ROI, and margin; calculate Amazon fees, logistics costs, and taxes with the FBM&FBA Profit Calculator, customizable for your needs.
- Calculate European VAT and other schemes effortlessly using the VAT Calculator for sellers in Europe, the US, or Canada
- Determine your eligibility to sell products, and identify restricted categories and brands with the Restriction Checker
- Receive alerts on potential product risks such as hazmat, generic brands, heavy and bulky, meltable, fragile, adult flags, and competition with Amazon as a seller with Alerts and Flags
- Predict potential sales quantity and revenue for your products using the Sales Estimator
- Instantly view available stock by FBA and FBM sellers using the Stock Checker feature
- Evaluate product variations and identify top-selling options with the Variation Viewer, including their rating shares
- Analyze competitor offers, including prices, stock levels, and Buy Box percentages, with the Offers feature
- Export product research results to Google Sheets instantly with the one-click Google Sheets Export feature
- instantly find up to 10 U.S.-based suppliers for a specific product or brand distributors with Sourcing AI.
- Locate suppliers quickly for products on platforms like Google, eBay, Walmart, and Target with Lookup Links
- Record product notes, including source links, likes, and dislikes, across Amazon product and search pages and supplier websites using the Notes feature
- Analyze product sales history and historical price data with interactive, Keepa-driven charts in the Charts Panel.
Putting it into action
Upload your supplier’s spreadsheet into Price List Analyzer, run the scan, and filter for high-ROI, low-risk products. Then, open each potential deal in Seller Assistant Extension to double-check restrictions, competition, and sales history. Only keep items that pass both automated and manual checks before adding them to your purchase order.
Step 8. Create purchase orders
Process
Once you’ve shortlisted profitable products, you need a fast and accurate way to turn them into structured purchase orders (POs) that suppliers can process without back-and-forth clarification. In wholesale, this is critical for keeping procurement organized, reducing manual errors, and ensuring all order details — from quantities to costs — are captured in one place. The goal is to replace messy spreadsheets with a single, automated PO creation flow.
Tools used
Purchase Orders Module
How the tools help you

- Create POs in one click from selected products in your Price List Analyzer shortlist or by adding items manually.
- Auto-fill supplier and warehouse details from your database to save time and avoid mistakes.
- Edit quantities, COGs, and shipping/tax costs before sending.
- Search and add products by ASIN, UPC/EAN, title, or brand — even pull missing data from Keepa if needed.
- Export POs in PDF and XLSX to share with suppliers.
- Track PO status (Draft, Sent, Completed, Canceled) and collaborate with your team in real time.
- Prevent incomplete orders with built-in checks for missing products, COGs, or invalid destinations.
Putting it into action
Select products from your analyzed price list, click “Create PO,” and confirm the supplier. The module will generate a draft PO with all relevant details pre-filled. Review and adjust line items, add any missing products, and fill in shipping/tax costs. Once finalized, export the PO in your preferred format and send it to your supplier. Track updates in the module and keep all procurement records in one central workspace.
Step 9. Scale and stay in control
Process
Once your sourcing workflow is established, the next challenge is scaling without losing control over accuracy, compliance, and efficiency. This means delegating routine sourcing tasks to a sourcing team or virtual assistants (VAs), automating data flow between your tools, and maintaining secure oversight. The goal is to handle a higher sourcing volume while keeping your operations structured, data-driven, and risk-free.
Tools used
Virtual Assistant Account by Seller Assistant
Integrations with Airtable, Zapier, Make
How the tools help you
- Virtual Assistant Account – Give VAs the ability to check product and brand restrictions without accessing your Seller Central credentials. Includes Restriction Checker, Bulk Restriction Checker, and built-in VPN for bypassing geo-restrictions.
- Security & control – Prevent unauthorized access to sensitive account data, ensure consistent data accuracy, and centralize team actions into a single workflow.

- Seller Assistant API – Automates the retrieval of key product metrics (sales data, ROI, margins, restrictions, risk flags) from Keepa + Amazon SP API. Integrates seamlessly with Airtable, Zapier, Make, Google Sheets, or custom software.

- Airtable, Make, Zapier integrations – Automatically sync and update product data, refresh profitability calculations, run bulk restriction checks, and push purchase-ready lists into your ordering system without manual copy-pasting.
Putting it into action
- Set up your Virtual Assistant Account in Seller Assistant and invite team members through the Teams menu. They’ll be able to run restriction checks, analyze lists, and perform research without ever logging into Seller Central.
- Connect Seller Assistant API to your Airtable base or Google Sheet to pull fresh product data daily. Use Zapier or Make to automate filtering for your sourcing criteria (e.g., ROI ≥ 30%, Top ≤ 0.5%, no restrictions).
- Review the pre-vetted list and push the selected SKUs into your purchase order workflow.
Final Thoughts
Seller Assistant Extension is an indispensable tool for Amazon sellers, simplifying the complexities of product research and deal sourcing. Its robust features, from instant profitability analysis to competition and deal risk insights, empower sellers to source products confidently and efficiently.
By integrating essential metrics, advanced tools, and seamless data export capabilities, Seller Assistant Extension saves time, reduces risks, and boosts profitability. Whether you're a beginner or an experienced seller, this all-in-one solution equips you with the insights needed to succeed in the competitive Amazon marketplace.
Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.
