Best Wholesale Products to Sell on Amazon

Finding the best wholesale products to sell on Amazon requires a different approach compared to other reselling models. Instead of scouting random products first, wholesale selling starts with opening accounts directly with brands or authorized distributors. 

Once connected, sellers analyze product catalogs to identify items with strong demand and profit potential on Amazon. This process can be time-consuming and complex – but it doesn’t have to be. 

In this post, we’ll walk you through the best wholesale product categories, highlight key strategies to select wholesale products, and introduce essential tools that help automate research and streamline choosing best-selling deals.

How Finding Wholesale Products on Amazon Works

Before your search for the best wholesale products to sell on Amazon starts, it’s important to grasp how wholesale selling operates on Amazon. Unlike other reselling business models like online arbitrage or dropshipping, wholesale starts by partnering directly with brands or authorized distributors. 

Once these partnerships are established, sellers gain access to exclusive product catalogs. That’s when the true product research begins – selecting items with solid demand and profit potential for the Amazon marketplace.

In the following steps, we’ll explain exactly how to choose your wholesale products from scratch.

Steps to discover Amazon wholesale products

Step 1. Choose your product category and niche

The first step is defining what you want to sell. Don’t rush into supplier catalogs just yet. Instead, focus on picking a category or niche that you are passionate about and that shows promising demand and profit margins on Amazon. Analyze current trends, assess competition, and make sure the category has enough growth potential.

Step 2. Source and validate wholesale suppliers

Once your niche is clear, start identifying trusted wholesale suppliers.

• Search for suppliers in your niche

Seller Assistant's Brand Analyzer makes this process easier. Enter brand names to pull up crucial data like product volume, pricing, potential profits, Amazon’s stock rate, and competition level – helping you prioritize which suppliers to target.

• Access brand websites easily

If you run into geoblocked sites, Seller Assistant’s built-in VPN extension lets you view them without needing additional software.

• Confirm supplier legitimacy

Always check supplier credibility. Read online reviews, check LinkedIn, and use tools like Whois and ScamAdviser to ensure they are reputable.

Step 3. Contact suppliers and get their price lists

Once you find a reliable supplier, it’s time to open a wholesale account.

• Introduce your business

Reach out through email, phone, or website forms to describe your business and request opening a wholesale account.

• Submit your application

You’ll need to provide documents like a business license and reseller permit to get approved.

• Receive wholesale pricing

Once approved, ask for the price list. This list will help you evaluate which products make sense for Amazon.

Step 4. Analyze price lists and select profitable products

Now it’s time to find the best opportunities in the price list.

• Scan wholesale price list

Use Seller Assistant's Price List Analyzer to automate selecting high-profit deals on your supplier spreadsheet. Upload the file to quickly match products to Amazon listings, calculate profitability, and assess risks.

• Filter and refine your selections

Apply filters to choose products by ROI, profit per unit, Best Seller Rank, eligibility, and other metrics. Focus on products that meet all critical success criteria.

• Build your product pipeline

Save your top picks to create a strong lineup of wholesale products that can drive consistent sales on Amazon.

Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View,  FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker.

It offers a robust toolkit of over 20 features built to streamline every part of the sourcing process  – from bulk scanning wholesale supplier sheets for high-margin leads to deep product research and advanced brand and competitor analysis. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

Popular Wholesale Categories on Amazon

Choosing the right category is critical when sourcing wholesale products for Amazon. According to Jungle Scout’s Selling on Amazon in 2025 report, Amazon sellers focus on categories that offer strong demand, steady turnover, and diverse product options. Below are the most popular categories among Amazon businesses, including what makes them attractive and examples of best-selling product type examples.ʼ

Clothing, Shoes & Jewelry (20%)

This category leads the pack due to year-round demand and endless variety. Fashion trends, repeat purchases, and strong brand loyalty make it a favorite for wholesale sellers.

Why it is popular

• High demand across seasons

People shop for clothing year-round, from winter jackets to summer dresses.

• Repeat purchases drive volume

Consumers regularly replace and update their wardrobes.

• Wide selection of recognized brands

Wholesale sellers can offer popular and trusted brands that already have strong customer followings, making it easier to generate sales.

Top product types

• T-shirts – Everyday essentials with wide appeal
• Hoodies – Popular for casual and athletic wear
• Sneakers – Consistently in demand across age groups
• Sunglasses – Trend-driven and seasonal must-haves
• Handbags – Strong brand loyalty and variety
• Socks – Low-cost, high-repurchase rate
• Jewelry sets – Attractive for gifts and impulse buys
• Belts – Staple accessories for all demographics
• Scarves – Fashionable and versatile year-round
• Hats – Popular for fashion and practical uses.

Grocery & Gourmet Food (14%)

This category benefits from constant replenishment needs and rising online grocery shopping trends. Bulk orders and recurring purchases make it perfect for wholesale.

Why it is popular

• Essential daily use

People buy food regularly, ensuring stable demand.

• Bulk-friendly for wholesale

Many food items are ideal for multi-pack listings.

• Increasing online grocery adoption

More consumers shop for groceries online every year.

Top product types

• Coffee – High consumption rates and brand loyalty
• Tea – Diverse options catering to various preferences
• Snacks – Frequent purchases and impulse-friendly
• Candy – Popular for gifting and bulk buys
• Condiments – Essential for everyday cooking
• Pasta – Staple product with long shelf life
• Sauces – Widely used in home cooking
• Baking mixes – Convenient and fast-growing subcategory
• Canned goods – Non-perishable and bulk-friendly
• Spices – Small, lightweight, and frequently purchased.

Electronics (9%)

Electronics offer high margins and constant innovation, keeping customers engaged. From accessories to gadgets, new launches ensure ongoing demand.

Why it is popular

• Technology constantly evolves

New products drive steady waves of buyer interest.

• Accessories needed for other purchases

Items like chargers and cables are essential add-ons.

• Higher perceived value per unit

Higher price points mean bigger margins per sale.

Top product types

• Earbuds – Portable and popular across demographics
• Bluetooth speakers – Growing demand for wireless audio
• Chargers – Essential and frequently replaced
• Phone cases – Affordable and highly customizable
• Gaming accessories – Targeted at a passionate audience
• Webcams – Popular for remote work and streaming
• Smart home devices – Trendy and rapidly growing
• Power banks – Must-have for mobile users
• USB drives – Compact and useful for data storage
• Keyboards – Essential for home and office setups.

Appliances (8%)

Appliances are in constant demand due to household needs and ongoing replacement cycles. Both large and small appliances offer opportunities for stable sales.

Why it is popular

• Essential household items

Appliances are needed in every home.

• Regular replacement cycle

Appliances wear out and need replacing.

• Diverse range of price points

From affordable gadgets to high-ticket items.

Top product types

• Blenders – Popular for healthy living trends
• Coffee makers – Daily essentials for many households
• Microwaves – Ubiquitous and often replaced
• Air fryers – Trending for health-conscious consumers
• Vacuum cleaners – Must-have for cleaning
• Electric kettles – Common in homes worldwide
• Toasters – Affordable and frequently upgraded
• Ice makers – Rising in popularity for home use
• Dishwashers – Essential in modern kitchens
• Space heaters – Seasonal and in-demand.

Home & Kitchen (6%)

Home and Kitchen products are practical, decorative, and often impulse buys. They sell steadily thanks to constant household needs.

Why it is popular

• Wide product diversity

From cookware to home decor, the variety is endless.

• High repeat demand

Every home requires these products.

• Strong gift potential

Many home and kitchen products are popular gift choices for weddings, housewarmings, and holidays, making them attractive year-round.

Top product types

• Cookware sets – Everyday kitchen essentials
• Storage containers – Help with home organization
• Kitchen utensils – Frequent replacements needed
• Bed sheets – Repeat purchases and variety-driven
• Towels – Household staples with steady demand
• Table lamps – Practical and decorative
• Wall art – Affordable way to personalize spaces
• Area rugs – Popular for home makeovers
• Shower curtains – Easy to update regularly
• Cleaning brushes – Low-cost and consumable.

Beauty & Personal Care (6%)

This category offers high margins, brand loyalty, and constant repeat purchases. Consumers regularly replenish beauty items, making it ideal for wholesale.

Why it is popular

• Constant replenishment needs

Beauty products get used up quickly.

• Strong brand loyalty

Customers stick with preferred products.

• High perceived value

Small, premium items with excellent margins.

Top product types

• Face creams – Essential daily skincare items
• Shampoos – Used regularly and replaced often
• Conditioners – Sold together with shampoos
• Makeup brushes – Popular for all beauty routines
• Eyeliners – Compact and highly consumable
• Lipsticks – Trend-driven and regularly updated
• Nail polishes – Affordable and gift-friendly
• Face masks – Skincare favorites for self-care
• Body lotions – Everyday essentials
• Deodorants – High-frequency purchases.

Health & Household (5%)

Products in this category are essential, consumable, and often purchased in bulk. They align with basic needs, driving steady demand.

Why it is popular

• Necessities, not luxuries

Consumers always need health and household items.

• Repeat purchases ensure steady sales

Items run out and need regular replenishment.

• Bulk-friendly for Amazon listings

Ideal for multi-pack and subscription offerings.

Top product types

• Vitamins – Daily health essentials
• Supplements – Popular for fitness and wellness
• First aid kits – Household must-haves
• Thermometers – Important health monitoring tools
• Cleaning sprays – Essential for hygiene
• Paper towels – Consumable and bought in bulk
• Toilet paper – High-frequency purchases
• Laundry detergents – Household staples
• Dish soaps – Used daily
• Hand sanitizers – Essential for cleanliness

Tools & Home Improvement (4%)

This category attracts DIY enthusiasts and homeowners. Product variety and year-round demand make it a steady seller.

Why it is popular

• Constant home maintenance needs

DIY and repair are ongoing processes.

• Wide audience appeal

Both professionals and amateurs shop here.

• Higher price points on many products

Offers excellent profitability potential.

Top product types

• Screwdrivers – Basic toolkit essentials
• Power drills – Popular for DIY projects
• Measuring tapes – Must-have for precise work
• Paint rollers – Frequently replaced
• Wrenches – Used in various repair tasks
• Utility knives – Handy and consumable
• Hammers – Basic and universal tool
• Extension cords – Needed in every home
• Wall anchors – Essential for mounting
• Pliers – Versatile and reliable tools

Sports & Outdoors (3%)

Outdoor and fitness trends keep this category growing. Seasonality and lifestyle changes offer wholesale opportunities.

Why it is popular

• Health and fitness trends drive growth

More people invest in fitness and outdoor gear.

• Seasonal spikes create sales opportunities

Camping, hiking, and sports seasons boost demand.

• High durability needs create repeat sales

Wear and tear lead to replacements.

Top product types

• Yoga mats – Fitness essentials
• Dumbbells – Popular for home workouts
• Resistance bands – Portable and versatile
• Tents – Seasonal camping gear
• Sleeping bags – Outdoor must-haves
• Water bottles – Everyday fitness accessory
• Backpacks – Used for travel and hiking
• Bicycles – Popular for exercise and commuting
• Helmets – Essential for safety
• Camping chairs – Ideal for outdoor activities

Cell Phone & Accessories (3%)

Smartphones remain essential, and accessories offer easy, profitable upsells. Small, affordable products ensure fast turnover.

Why it is popular

• Ever-growing smartphone usage

Every phone user needs accessories.

• High-margin products

Affordable for buyers, profitable for sellers.

• Constant need for replacements and upgrades

Accessories wear out or get lost.

Top product types

• Phone cases – Protect and personalize devices
• Screen protectors – Essential for display protection
• Charging cables – Frequently replaced
• Wireless chargers – Increasingly popular
• Car mounts – Useful for drivers
• Power banks – Keep devices charged on the go
• Bluetooth headsets – Hands-free convenience
• Styluses – Useful for touchscreens
• Pop sockets – Popular for comfort and style
• Phone holders – Handy for desks and nightstands.

How to Select Wholesale Suppliers for Amazon Products

Choosing the right supplier is the cornerstone of building a profitable wholesale business on Amazon. Whether you are working with brands or authorized distributors, this decision will shape the path to success. To discover the best wholesale products to sell on Amazon, you need suppliers that are open to working with resellers and offer a catalog containing profitable leads.

The key is to determine if a brand is "resale-friendly." These brands welcome third-party sellers and provide product lines with strong earning potential. To evaluate this, focus on several critical aspects, such as the size of their catalog, potential revenue, competitive landscape (including whether Amazon sells the same products), average Buy Box prices, and product ratings.

Manually collecting and analyzing this data can be overwhelming and slow. That’s where Seller Assistant's Brand Analyzer comes in. This powerful tool simplifies supplier evaluation by presenting all the vital metrics in one clear dashboard. It helps you instantly identify brands that are worth pursuing and eliminate those that fall short.

Automate supplier selection with Brand Analyzer

Brand Analyzer transforms supplier research into a fast and efficient process. Simply input a brand name, and you’ll get a comprehensive overview of key indicators – from the number of available products and pricing trends to sales potential and competitor activity. This snapshot allows you to make smart choices without wading through endless data.

What to review when evaluating suppliers with Brand Analyzer

Look for brands with extensive product catalogs

Suppliers offering large catalogs (ideally 500 products or more) give you a better chance of finding winning ASINs. Brand Analyzer displays the total product count and lets you download the catalog for deeper analysis.

Assess revenue potential early in the process

You should also check expected sales volumes and price points to see if they meet your financial targets. Brand Analyzer calculates the brand’s total catalog revenue potential, helping you prioritize the most lucrative options.

Avoid suppliers with a large Amazon presence

Competing directly with Amazon can be risky, especially when Amazon accounts for more than 30% of sales. Brand Analyzer flags this with its “Amz in-stock rate,” helping you avoid brands where Amazon dominates the listings.

Evaluate seller competition and price consistency

Too many sellers (15 or more per listing) can trigger intense price competition. Brand Analyzer shows the average number of sellers per product, so you can avoid markets that are already oversaturated.

Review product ratings and overall brand reputation

Focus on brands that are well-regarded by customers. Ideally, products should have at least a 4-star average and a strong review count. Brand Analyzer consolidates this data, making it easy to assess trustworthiness and brand perception.

Ensure you can sell the products

Before moving forward, verify that the products are not restricted on your Amazon account. Seller Assistant’s Bulk Restriction Checker helps you do this with ease. Upload the product list (you can download all brand’s product list in Brand Analyzer), and you’ll immediately see the selling status:

• Green open lock: Product is approved and sellable
• Red closed lock: Product is restricted and requires approval
• Red lock with exclamation mark: You are not eligible to sell this product

This step ensures you invest only in items that you can actually list and profit from, avoiding unpleasant surprises and wasted efforts.

How to Choose the Best Wholesale Products from Supplier List

After receiving a wholesale price list from your supplier, your next step is straightforward: find products that offer solid profits, consistent sales, and minimal risks.

But wholesale price lists often contain hundreds or thousands of UPCs, making manual analysis both slow and prone to mistakes.

This is why automation becomes essential. Tools like Seller Assistant's Price List Analyzer simplify the process by handling large volumes of wholesale data efficiently. They help you quickly spot products that combine profitability, manageable competition, and strong Buy Box potential – without endless guesswork.

Automate product selection with Price List Analyzer

Manually going through spreadsheets takes too much time and opens the door to errors. Seller Assistant's Price List Analyzer streamlines scanning your wholesale list for potential deals.

Once you upload your wholesale list, the tool enriches each product with detailed Amazon metrics and allows you to produce a clear, filtered view of top opportunities.

It automatically matches your products with existing Amazon listings, calculates profitability in real time, identifies competition levels, highlights restrictions, and allows you to apply filters to quickly find what matters most.

You can instantly sort your list by ROI, profit per unit, Best Seller Rank (BSR), seller count, and more. This lets you immediately focus on the highest-margin, low-risk products without delays.

Key data points to review when picking wholesale products

Sales performance: Find products with strong demand

• Understanding demand is critical. Focus on the products with Best Sellers Rank (BSR) between 1 and 200,000 to gauge product popularity and good sales velocity of less than than 0,5% (slow-movers have a velocity of over 1%).
• Price List Analyzer shows BSR trends over 30, 90, and 180 days, plus sales velocity indicators and BSR drops (showing how many products were actually sold), giving you a clear view of how quickly products sell.

Competition level: Avoid crowded listings

• High seller counts (15+ sellers on the listing) or Amazon’s presence often mean tougher competition and thinner margins.
• The tool displays seller numbers and flags listings where Amazon has a heavy Buy Box share, helping you stay away from oversaturated options.

Buy Box distribution: Choose products with rotation potential

• Dominant players or Amazon holding the major Buy Box share make it harder to win sales.
• Price List Analyzer tracks Buy Box ownership over time (30, 90, 180 days), so you can target products with better chances of winning.

Profitability: Ensure healthy returns

• Profits depend on more than just price. You need to account for costs like product price at the supplier, FBA fees, shipping, and more.
• The tool calculates every key metric – margin, ROI, breakeven price, total Amazon fees – so you always know your true potential returns.

Selling restrictions: Check product eligibility

• Before purchasing, confirm the products are actually sellable through your account.
• Price List Analyzer uses clear icons to show product status:
  
  • Green open lock means sellable
  • Red closed lock indicates restricted and needs approval
  • Red lock with exclamation mark signals not eligible for sale

Product reputation: Prioritize trusted items

• Good (4+ stars) ratings and plenty of reviews help ensure steady sales and fewer returns.
• The tool displays each product’s average star rating and total review count, so you can focus on proven performers.

Hidden risks and alerts: Avoid problematic products

• Some products carry hidden risks – such as IP issues, HazMat classification, or seasonal limitations.
• Price List Analyzer flags all potential concerns, including:
  
  • Intellectual property (IP) warnings
  • HazMat, fragile, meltable, adult, or oversized product alerts
  • Unusually high ROI (over 200%) which may indicate listing issues
  • Missing Buy Box prices or ASIN errors
  • Selling restrictions or approval requirements
• These alerts help you filter out risky products early, protecting your Amazon business from avoidable mistakes.

FAQ

What is the most profitable item to sell on Amazon?

The most profitable item varies depending on trends, competition, and costs, but typically includes products with high demand and low competition like branded electronics, health supplements, and home goods. Profitability depends on margins, so sellers should analyze costs and market prices carefully before sourcing.

What sells best on Amazon seller?

Consistently popular categories include clothing, grocery, electronics, and beauty products, as they have steady demand and broad appeal. Items with repeat purchase potential and established brand recognition often perform best.

Which product is most selling on Amazon?

The top-selling product changes frequently based on trends and seasons. You can find current leaders by checking Amazon’s Best Sellers page, which updates hourly to reflect sales performance.

What is an Amazon #1 best seller?

An Amazon #1 Best Seller is the product ranked first in its category based on recent sales volume. This badge indicates the product is the most purchased in its category at that moment.

What is in high demand to sell on Amazon?

Products in high demand often include health and personal care items, groceries, phone accessories, and home essentials. Consumer trends, seasonality, and recurring needs usually drive demand.

What is ROI in Amazon?

ROI, or Return on Investment, measures how much profit you make from a product relative to its cost. In Amazon wholesale, it helps sellers assess whether a product’s sales price minus all fees and costs will provide a worthwhile return.

Final Thoughts

Finding the best wholesale products to sell on Amazon requires more than just luck – it takes strategy, data, and the right tools. From selecting reliable suppliers to analyzing massive price lists and avoiding risky products, each step plays a crucial role in your success. 

This process can be complex, but it doesn’t have to be overwhelming. Seller Assistant makes wholesale sourcing smarter and faster by giving you a powerful set of comprehensive wholesale sourcing tools and features.

Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View,  FBM&FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.