Best AI Tools for Amazon Sellers in 2025

Manual sourcing, slow repricing, and endless eligibility checks – every reseller hits the same time-killers. Whether you're looking to open new wholesale distributors for branded products, or look for online arbitrage and dropshipping suppliers, speed and precision are everything. That’s where the best AI tools for Amazon come into play.

Instead of wasting hours with spreadsheets and guesswork, top resellers now use AI to instantly scan supplier catalogs, auto-adjust prices, predict restocks, automate inboxes, and check selling restrictions in seconds. This post breaks down the best AI tools for Amazon resellers – tools that actually make a difference for real Amazon business workflows.

Why Use AI Tools for Amazon?

As Amazon gets more competitive, relying on manual work isn’t just inefficient – it’s a liability. The best AI tools for Amazon sellers now handle the tasks that used to eat up hours, letting you focus on scaling instead of surviving. Below are the five real reasons resellers should be using AI in their daily workflows.

Save time on repetitive tasks

AI tools eliminate the need to scan hundreds of listings, check seller eligibility manually, or constantly tweak pricing. Automation handles all of it in seconds, with 24/7 consistency. For busy resellers juggling sourcing, restocking, and order flow, this is time that translates directly into growth. This frees up time for more strategic tasks like product research.

Spot the best product suppliers

AI-powered sourcing tools help resellers instantly connect Amazon product data to real, in-stock suppliers – without digging through endless websites manually. Wholesale sellers can use them to identify new U.S. distributors for branded products by matching ASINs or UPCs to official supplier catalogs. For OA and dropshipping sellers, these tools uncover retail or wholesale sources offering profitable pricing, cutting hours off the research process and improving sourcing accuracy.

Stay competitive on pricing

Winning the Buy Box isn’t just about being cheapest – it’s about reacting faster than others. AI repricers track competitor behavior and adjust your prices in real time without crashing your margins. This gives resellers an edge, especially in tight markets or peak seasons. Understanding the dynamics of the Amazon Buy Box is crucial.

Predict restocks with accuracy

Running out of stock means lost sales, but overstocking ties up capital. AI forecasting tools help resellers plan replenishments based on trends, lead times, and actual demand patterns. It’s smarter inventory planning with fewer surprises.

Reduce risk with smarter decisions

AI tools alert you to your eligibility to sell the products, and brand and product restrictions, before you list a product. This helps avoid wasted purchases. With the best AI tools for Amazon, resellers can make fast decisions without crossing compliance lines.

5 Types of AI-Powered Tools for Amazon Sellers

When you’re competing on listings that already get traffic, your edge comes from how fast and smart you operate. The best AI tools for Amazon help sellers find profitable products, price competitively, restock efficiently, and avoid selling mistakes – with or without a team. Here are five types of AI tools every serious reseller should know about.

Product sourcing tools

These product sourcing tools use AI to scan thousands of supplier websites, wholesale catalogs, or marketplace offers and flag only the profitable, risk-free options. You can set your parameters (ROI, rank, price, restrictions), and the AI filters out the noise. This gives resellers an instant shortlist of buy-worthy products in minutes instead of hours.

Repricing tools

AI repricers monitor your competitors and automatically adjust your prices to stay in the Buy Box while protecting your minimum profit. Instead of bulk pricing rules, these tools adapt in real-time to changes on each listing. The result is better win rates and helps you avoid a price war without sacrificing your margins.

Inventory management tools

These tools predict when you’ll run out of stock and help schedule restocks based on sales trends, supplier lead times, and seasonality. AI looks beyond just 30-day averages – it finds patterns and adjusts your reorder points dynamically. This prevents missed sales and reduces dead inventory.

Customer service automation tools

AI-powered tools manage common buyer messages, automate return communication, and flag negative feedback. This helps resellers stay within Amazon's response time limits without being glued to their inbox. The automation ensures a professional tone and faster service, even on weekends.

Eligibility and restriction checkers

These tools instantly tell you if you can sell a product based on brand restrictions, category limitations, hazmat flags, or gating. Powered by APIs and AI databases, they save you from investing in inventory you’re not allowed to list. It’s a fast, automated compliance layer that protects your account health.

Product Sourcing Tools: Sourcing AI by Seller Assistant

What it is

Sourcing AI by Seller Assistant is an AI-powered sourcing tool designed specifically for Amazon resellers. It helps you find verified U.S.-based suppliers for any Amazon product using structured data like ASINs, UPCs, model numbers, and brand names. Instead of manually googling suppliers or scraping spreadsheets, the tool delivers up to 10 supplier offers you can act on instantly – sorted by price, accuracy, and availability.

Key functionality

• Product matching by identifier

Matches products using ASIN, UPC, model, or part number

• Verified U.S. suppliers only

Excludes Alibaba, Temu, eBay, and focuses on legitimate U.S. sources

• Max COG filter

Filters out suppliers priced above your max cost of goods

• Supplier table

Displays results with product names, prices, links, SKUs, MOQ, and match confidence

• Works form Amazon

The tool appears in Seller Assistant tools directly on Amazon pages (in Seller Assistant Extension), on search pages (in Quick View), on any website (in Side Panel View), and in competitor storefronts (in Storefront Widget).

• Warnings and validation prompts

Alerts for missing data, bundles, or unverified matches

Pros

✔️ Saves hours on manual supplier research

✔️ Prioritizes exact matches and high-confidence results

✔️ Built specifically for the logic of Amazon resellers (wholesale, OA, dropshipping)

✔️ Eliminates sourcing from untrusted or foreign platforms

✔️ Seamless integration with Amazon pages and workflows

Cons

❌ Requires a free or Plus ChatGPT account to run

❌ Prices from suppliers may need manual double-checking before purchase

❌ Match confidence may vary when key identifiers (like UPC or model) are missing

Price

Sourcing AI is included in Seller Assistant’s paid subscription, starting at $13.33/month. You’ll also need an active ChatGPT account (Free or Plus plan) for the AI response to work. No separate fee is charged for the sourcing feature itself – it’s part of the full Seller Assistant toolkit.

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Note. Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View,  FBM&FBA Profit Calculator, Quick View, Stock Checker, IP Alert, Variation Viewer, Sales Estimator, Offers, and Restrictions Checker.

It offers a robust toolkit of over 20 features built to streamline every part of the sourcing process  – from bulk scanning wholesale supplier sheets for high-margin leads to deep product research and advanced brand and competitor analysis. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.

Repricing Tools: Aura

What it is

Aura is an AI-powered repricing tool built for Amazon sellers who need real-time pricing automation that’s smarter than basic rule-based systems. Using machine learning and marketplace data, Aura automatically adjusts your prices to win the Buy Box more often – without tanking your profit. It’s designed for FBA and FBM sellers alike and works with both individual and bulk listings across the U.S. and international marketplaces.

Key functionality

• AI-driven dynamic repricing

Uses predictive models to react to competition and price shifts instantly

• Buy Box algorithm targeting

Adjusts pricing strategies to increase Buy Box win rate while maintaining margin

• Minimum/maximum price guardrails

Set your floor and ceiling to prevent undercutting or price spikes

• Marketplace coverage

Supports multiple Amazon marketplaces and seller accounts

• Real-time data sync

Constantly updates listing data, competition stats, and Buy Box status

• Bulk listing management

Create and assign repricing strategies to multiple SKUs at once

Pros

✔️ Designed specifically for Amazon's Buy Box algorithm

✔️ Fully automated with no need for rule management

✔️ Clean, intuitive dashboard with live performance metrics

✔️ Customizable repricing strategies per SKU or group

✔️ Excellent support and onboarding for new sellers

Cons

❌ No free plan – only a 14-day trial is available

❌ Limited marketplace support outside Amazon and Walmart

❌ Not ideal for sellers who prefer rigid pricing rules or full manual control

Price

Aura offers a single pricing tier: $97/month with all features included. There’s a 14-day free trial with no credit card required, giving sellers full access to test it on live listings before committing.

Inventory Management Tools: SoStocked

What it is

SoStocked is an advanced inventory management tool built specifically for Amazon sellers, with a strong focus on FBA forecasting, order tracking, and restock planning. Unlike basic inventory spreadsheets or generic apps, SoStocked uses real-time Amazon data, historical sales trends, and lead times to build a custom inventory model for your business. It’s designed to prevent stockouts, over-ordering, and misaligned restock timelines – so you always know exactly how much to order and when.

Key functionality

• Forecasting engine

Tracks sales velocity, seasonality, and supplier lead times to predict accurate restock dates

• Custom inventory dashboards

Build your own views to track SKUs by product, warehouse, or channel

• Restock plans and PO automation

Generate purchase orders and supplier scheduling directly from your forecasts

• Bundling/kitting support

Handles virtual bundles and kits so inventory is calculated correctly across SKUs

• Inventory timelines

Visualize inventory availability, reorder points, and shipment delays

• Multi-marketplace support

Works across Amazon marketplaces and integrates with multiple fulfillment centers

Pros

✔️ Designed specifically for Amazon FBA inventory logic

✔️ Prevents both stockouts and overstocking using AI forecasting

✔️ Fully customizable to different supply chains and business models

✔️ Supports team access and collaborative PO workflows

✔️ Strong reporting for KPI tracking and supplier performance

Cons

❌ Requires setup time to fully customize the system to your supply chain

❌ Best suited for mid-size to advanced sellers – can be overkill for very small accounts

❌ No in-app repricing or PPC integration (it's focused solely on inventory)

Price

SoStocked starts at $79/month for the base plan, with all major features included. Pricing scales with the number of SKUs and users, making it affordable for solo sellers and scalable for growing teams. A free live demo is available, but there is no traditional free trial.

Customer Service Automation Tools: eDesk

What it is

eDesk is an AI-powered helpdesk platform built for e-commerce sellers, offering deep integration with Amazon, Walmart, eBay, and over 200 marketplaces and channels. It consolidates customer messages, return requests, and feedback across platforms into a single dashboard, enabling faster and more consistent communication. With Amazon-specific automation, eDesk helps sellers meet response time SLAs without hiring support staff or staying online 24/7.

Key functionality

• Amazon message integration

Automatically pulls in buyer messages and links them to order history

• AI reply suggestions

Drafts fast, pre-filled responses based on message context and prior replies

• Feedback and review alerts

Flags negative reviews and allows you to respond or request removal

• Return handling workflows

Manages return inquiries and automates common refund communications

• Multichannel dashboard

Connects Amazon, eBay, Walmart, Shopify, and more into a unified inbox

• Team and permission controls

Assign tickets, tag issues, and manage multiple users from one platform

Pros

✔️ Purpose-built for Amazon and e-commerce customer service

✔️ Automates replies for repetitive issues like delivery ETAs or returns

✔️ Helps protect account health by preventing missed or late replies

✔️ Multi-store, multi-channel support from a single login

✔️ Scalable for solo sellers or full teams

Cons

❌ Interface can feel overwhelming at first for small sellers

❌ Advanced automation and analytics only available on higher-tier plans

❌ Does not include in-app live chat for Amazon buyers (Amazon restriction, not tool limitation)

Price

eDesk starts at $59/month, with plans based on ticket volume and features. A 14-day free trial is available with no credit card required, giving full access to Amazon automation features during the trial period.

Eligibility And Product Risk Checkers: Seller Assistant API

What it is

Seller Assistant API is a powerful data solution for Amazon sellers who need to automate product research, profitability analysis, and restriction checks at scale. It merges data from Keepa and Amazon’s SP API into a single workflow – letting sellers instantly check eligibility, hazmat status, IP alerts, and more across bulk product lists. 

Whether you're scanning wholesale catalogs or parsing OA supplier data, Seller Assistant API helps avoid bad buys before you make them.

Key functionality

• Eligibility check by ASIN

Instantly verify whether your account is allowed to sell a product or if approval is needed

• Hazmat, meltable, fragile, and other flags

Identify risky products before sourcing them

• IP complaint and variation risk indicators

Avoid ASINs with known brand enforcement issues or confusing variations

• Bulk restriction scanning

Run checks on full price lists or supplier exports using Google Sheets, Zapier, or Airtable

• Multi-marketplace support

Works across Amazon marketplaces including US, UK, CA, and EU

• UPC/EAN to ASIN conversion

Match product data from supplier catalogs to Amazon listings automatically

Pros

✔️ Streamlines bulk product eligibility checks across hundreds of listings

✔️ Flags hazmat, meltable, or oversized items to avoid surprise fees or shipping issues

✔️ Combines Keepa and Amazon SP API data in one tool – no need to switch tabs

✔️ Integrates with Airtable, Zapier, Make, and Google Sheets

✔️ Perfect for wholesale and OA workflows that rely on spreadsheets or custom software

Cons

❌ Requires basic setup and API key integration (easy with guides, but not plug-and-play)

❌ Real-time data accuracy depends on proper connection to your Amazon account

❌ Limited to backend data access – no browser UI unless paired with Seller Assistant’s extension

Price

Seller Assistant API access is included with Seller Assistant’s Pro plan, starting at $13.33/month. This includes full access to API keys, documentation, and usage across tools like Airtable and Google Sheets. Additional usage tiers may apply for high-volume API requests, depending on your workflow.

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Final Thoughts

In today’s fast-paced reseller market, speed and data accuracy can make or break your Amazon business. The best AI tools for Amazon sellers don’t just automate busywork – they give you sharper insights, faster decisions, and fewer costly mistakes.

From sourcing and repricing to inventory forecasting and restriction checks, every step of your workflow can now be streamlined with the right tool. If you’re looking for a complete, Amazon-native platform that combines sourcing, profitability, restriction checks, and automation in one system, Seller Assistant offers one of the most robust AI-powered solutions available.

Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View,  FBM&FBA Profit Calculator, Quick View, Stock Checker, IP Alert, Variation Viewer, Sales Estimator, Offers, Restrictions Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.