What Can You Do with Seller Assistant Wholesale Tools?

Running a profitable Amazon wholesale business isn’t about finding one good deal – it’s about managing volume without losing control. As soon as you work with multiple suppliers, price lists, ASINs, and purchase orders, spreadsheets and manual checks stop scaling. That’s where Seller Assistant's wholesale tools come in.

Seller Assistant provides a focused set of tools built specifically for Amazon resellers to research products in bulk, verify restrictions, manage suppliers, and create purchase orders with confidence. Instead of juggling tabs and guesswork, you get a structured system that turns sourcing decisions into clean, repeatable workflows.

Note. Seller Assistant is an end-to-end Amazon workflow management platform that integrates 10+ wholesale-focused solutions into one connected system. It combines sourcing workflow automation, bulk research and intelligence tools, and integrated Chrome extensions – giving you everything you need to streamline finding deals, managing suppliers, and creating purchase orders.

The platform aggregates: workflow management tools – Purchase Orders Module, Suppliers Database, Warehouses Database to organize, automate, and scale every step of your wholesale and arbitrage operations; bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy to evaluate supplier price lists, verify selling eligibility and restrictions, open new brands, and discover winning product ideas from competitors to expand your product catalog; Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant to deep-research products, check IP claims and compliance, and access geoblocked supplier sites directly within your browser; and integrations & team access features – seamless API connectivity and integrations with Zapier, Airtable, and Make, plus Virtual Assistant Accounts for secure, scalable team collaboration.

With Seller Assistant, every step of your Amazon wholesale and arbitrage workflow is automated and connected.

What Are Seller Assistant Wholesale Tools?

Seller Assistant wholesale tools are a purpose-built set of tools designed to help Amazon resellers source, analyze, and buy products in bulk without relying on spreadsheets or manual checks. They cover the core tasks wholesale, online arbitrage, and dropshipping sellers deal with every day: analyzing supplier price lists, evaluating brands, checking selling eligibility, organizing suppliers, routing inventory, and creating purchase orders. The core wholesale toolset includes Price List Analyzer, Brand Analyzer, Bulk Restriction Checker, Purchase Orders Module, Suppliers Database, and Warehouses Database – each solving a specific bottleneck in bulk sourcing.

‍Each tool handles one critical job.

• Price List Analyzer scans supplier spreadsheets and highlights profitable, low-risk ASINs at scale.
• Brand Analyzer helps you decide whether a brand is worth pursuing based on demand, competition, and catalog depth.
• Bulk Restriction Checker verifies your selling eligibility for large ASIN lists before you invest time or money.
• Suppliers Database stores supplier details and outreach status in one place
• Warehouses Database assigns default prep centers or warehouses for automatic routing. Purchase Orders Module turns approved products into clean, ready-to-send Amazon purchase orders in just a few clicks.

What makes these wholesale tools powerful is how they work together as one system. Data flows from analysis to ordering without being re-entered or duplicated, which reduces errors and speeds up decisions. For any Amazon seller selling in bulk, this setup is no longer optional. As soon as you manage multiple suppliers, price lists, or team members, manual workflows break down. Wholesale tools give you structure, consistency, and visibility – so you can scale your catalog, delegate safely, and grow without losing control over margins, compliance, or execution.

Benefits of Seller Assistant Wholesale Tools

Seller Assistant wholesale tools are built to solve the real problems Amazon resellers face when working at scale. When you source in bulk, small inefficiencies quickly turn into lost time, missed deals, and costly mistakes. These tools replace manual workflows with structured, data-driven processes, helping wholesale sellers, online arbitrage sellers, and dropshippers make faster decisions, reduce risk, and grow without losing visibility or control.

Faster bulk sourcing and deal analysis

Seller Assistant wholesale tools let you analyze thousands of SKUs at once instead of checking products one by one. Bulk price list scanning, brand evaluation, and eligibility checks dramatically cut research time and allow you to focus only on products that meet your buying criteria.

Fewer costly mistakes and compliance issues

Automated restriction checks, risk alerts, and data validation reduce human error. You avoid buying gated ASINs, restricted products, or items with hidden risks before money is spent or suppliers are contacted.

Clear, data-driven buying decisions

Wholesale tools enrich every product with sales, pricing, competition, and profitability data. This makes buying decisions based on real Amazon performance metrics, not assumptions or incomplete spreadsheets.

Centralized supplier and logistics management

All supplier details, warehouse routing, and order data live in one system. This prevents duplicated outreach, lost supplier information, and shipping errors as your supplier network grows.

Clean and repeatable purchase order creation

Purchase orders are generated from verified product data with supplier and warehouse details auto-filled. This creates consistent, professional POs and reduces back-and-forth with suppliers.

Easier team collaboration and delegation

Seller Assistant wholesale tools support structured workflows that VAs and team members can follow safely. Everyone works from the same data, rules, and sourcing standards without accessing Seller Central directly.

Scalable operations without losing control

As your catalog, supplier count, and order volume increase, the tools scale with you. Instead of adding chaos, growth becomes manageable, repeatable, and predictable across wholesale, online arbitrage, and dropshipping models.

What Can You Do with Price List Analyzer?

Price List Analyzer is a bulk Amazon price list analysis tool designed for wholesale, online arbitrage, and dropshipping sellers who work with large supplier files. Instead of researching products one by one, sellers upload supplier spreadsheets or parse supplier websites and receive a structured, Amazon-ready dataset.

Each item is automatically matched to an Amazon ASIN and enriched with over 100 data points, making it possible to evaluate profitability, demand, competition, fees, and risk across hundreds or thousands of products in one workflow.

What Price List Analyzer does for sellers

This Software Makes Amazon FBA Wholesale Selling 10x Easier

• Scan large supplier price lists to surface high-potential Amazon product leads
• Automatically match supplier SKUs to Amazon ASINs without manual lookup
• Instantly identify gated, restricted, or ineligible products for your account
• Analyze demand using BSR, sales trends, and estimated monthly sales velocity
• Calculate ROI, profit margin, net profit, and breakeven points per ASIN
• Review Buy Box price history across 30-, 90-, and 180-day periods
• See a full Amazon fee breakdown, including referral, FBA or FBM, storage, prep, and shipping costs
• Detect high-risk ASINs such as meltable, hazmat, oversized, fragile, or bundled products
• Trigger alerts like approval required, missing Buy Box price, or low FBA ROI
• Filter products by profitability, ROI, demand, competition level, and risk signals
• Save table layouts and filter sets for reuse across future price list uploads
• Edit costs such as COG, shipping, prep, or pack size with instant profit recalculation
• Add shared team notes that remain attached to products across multiple uploads
• Use tags to mark sourcing status, reuse decisions across price lists, and filter products by workflow stage

How to use Price List Analyzer

Step 1. Open Price List Analyzer

Log in to your Seller Assistant personal account, go to the Tools section, and open Price List Analyzer. Click Upload to start.

Step 2. Upload your price list

Choose your Amazon marketplace and upload your supplier file in .xlsx or .xls format.

Step 3. Map your fields

Select the correct sheet, define the header row, and map product identifiers such as UPC, EAN, or GTIN. Assign COG and, if available, product titles.

Step 4. Run the scan

Click Analyze price list to launch automatic ASIN matching and bulk data enrichment.

Step 5. Review enriched results

View all matched products and metrics directly in the interactive table or export the full dataset to XLSX.

Step 6. Filter your results

• Use quick filters for Profit, ROI, offer count, listing restrictions, alerts, flags, and tags to remove obvious non-starters.

• Apply advanced filters to set profitability thresholds, filter by eligibility and risk, narrow by demand and competition, and refine by brand or category.

Step 7. Adjust costs and recalculate

Edit COG, shipping, prep costs, or pack quantities directly in the table. Profit, margin, and ROI update instantly.

Step 8. Save layouts and shortlist deals

Save column setups and filters as reusable team views such as “Top leads.” Use Like and Dislike to mark promising SKUs, filter by Likes, and build a clean shortlist.

Step 9. Export filtered results

Export products based on your workflow: only filtered results, only selected products ready for purchase, or the full file for reference.

What Can You Do with Brand Analyzer?

Brand Analyzer is an Amazon brand research tool that helps wholesale sellers, online arbitrage sellers, and dropshippers decide whether a brand is worth reselling before investing time or money. Instead of manually browsing brand catalogs and guessing demand, sellers enter a brand name and get a complete, data-driven snapshot of its Amazon performance.

Brand Analyzer shows brand size, revenue potential, competition level, pricing, and customer trust indicators, making it easy to filter out risky brands and focus only on those that match your profitability and competition criteria.

What Brand Analyzer does for sellers

• Instantly evaluate whether a brand is resale-friendly before contacting suppliers
• Automate brand research instead of manually browsing brand catalogs on Amazon
• Measure brand size using total ASIN count across the catalog
• Estimate monthly revenue potential for the brand’s full product portfolio
• Analyze competition by reviewing average FBA seller counts per ASIN
• Check Amazon’s Buy Box share to understand the level of direct Amazon competition
• View average Buy Box prices to support pricing and margin planning
• Review average FBA fees to better understand cost structure and profitability
• Assess customer trust using average product ratings and total review volume
• Access a consolidated dashboard showing revenue, pricing, competition, Amazon presence, in-stock rate, and brand reputation
• Identify high-potential brands quickly and filter out brands with low upside or excessive competition
• Download a complete .xls report containing all brand ASINs with detailed product metrics for deeper filtering and comparison

How to use Brand Analyzer

Step 1. Open Brand Analyzer in Seller Assistant

Log in to your Seller Assistant personal account, go to the Tools section, and select Brand Analyzer. Click Add brand to begin.

Step 2. Enter brand details

Choose your Amazon marketplace, enter the brand name, and click Add to start the analysis.

Step 3. Review the brand analysis

Brand Analyzer collects and processes all relevant Amazon metrics. Once complete, review the dashboard to evaluate revenue potential, competition, pricing, Amazon presence, in-stock rate, and overall brand reputation.

Step 4. Download the brand report

Download the .xls report containing the brand’s complete ASIN list with detailed product metrics. Use this file to filter, sort, and compare products before moving forward with supplier outreach or price list analysis.

What can you do with Bulk Restriction Checker?

Bulk Restriction Checker is built for Amazon resellers who need to validate large ASIN lists before investing in inventory. Instead of checking products one by one in Seller Central, sellers can upload up to 20,000 ASINs in a single run and instantly see which items are sellable, gated, or completely blocked for their account. Because the tool reads your marketplace permissions directly, it flags restriction issues early and removes uncertainty from bulk sourcing decisions.

Bulk Restriction Checker helps sellers clean sourcing lists, supplier spreadsheets, and product catalogs before money is spent. It evaluates each ASIN against your account’s selling permissions and groups products by eligibility status, making it easy to decide which items to source, which may require approval, and which to exclude entirely.

What Bulk Restriction Checker does for sellers

• Check selling eligibility for up to 20,000 ASINs in a single scan
• Compare uploaded ASINs against your Seller Central marketplace permissions
• Instantly label products as eligible, approval required, or not eligible
• Identify gated products early and assess whether ungating is worth pursuing
• Prevent purchases of inventory your account cannot list
• Clean large supplier spreadsheets and sourcing lists before analysis or ordering
• Generate organized, downloadable reports for filtering and team collaboration
• Support bulk eligibility checks across wholesale, online arbitrage, and dropshipping models

How to use Bulk Restriction Checker

Step 1. Open Bulk Restriction Checker

Log in to your Seller Assistant account, go to the Tools section, and select Bulk Restriction Checker.

Step 2. Upload your ASIN list

Upload a file containing up to 20,000 ASINs. The tool immediately starts checking each ASIN against your Amazon selling permissions.

Step 3. Wait for processing to complete

Once the scan finishes, you’ll receive an email notification confirming that your results are ready.

Step 4. Download and review your report

Download the completed report and review the restriction status for each ASIN. Products are clearly marked as ELIGIBLE, APPROVAL_REQUIRED, or NOT_ELIGIBLE, allowing you to sort, filter, and share the results to guide sourcing decisions and coordinate with your team.

What Can You Do with Suppliers Database?

Suppliers Database is a centralized system for storing and managing all supplier information in one place. It holds supplier names, websites, contact details, terms, routing rules, and relationship status, which are critical at every stage of Amazon wholesale operations. In Seller Assistant, this database is not a standalone document – it is fully integrated into sourcing, analysis, and purchasing workflows. By connecting supplier data directly to other tools, it removes manual entry, keeps information consistent, and speeds up the entire sourcing cycle.

Suppliers Database acts as the backbone of wholesale operations. Every supplier you add becomes instantly available across Seller Assistant tools, including Price List Analyzer, Purchase Orders Module,and  Warehouses Database. This allows sellers to move from outreach to approval, price list analysis, and purchase order creation without re-entering the same information. Supplier profiles stay synchronized across workflows, reducing errors, preventing duplicate outreach, and keeping sourcing decisions accurate as operations scale.

What Suppliers Database does for sellers

• Create complete supplier profiles with names, websites, contact details, currencies, and assigned team members
• Store operational details such as minimum order value, lead time, and internal notes
• Search and filter suppliers by name, website, address, status, or linked warehouse
• Track supplier relationships using statuses like New, Contacted, Negotiation, Approved, Active, or Rejected
• Link suppliers to default prep centers or warehouses for automatic routing
• Auto-fill supplier and warehouse details during price list analysis and purchase order creation
• Edit supplier information without breaking connections across tools
• Access supplier profiles directly from Price List Analyzer and Purchase Orders Module
• Discover new suppliers via Seller Assistant’s Sourcing AI and add them to the database instantly

How to use Suppliers Database

Step 1. Access Suppliers Database

Log in to your Seller Assistant account and go to Inventory → Suppliers. This page serves as your central hub for managing all supplier profiles.

Step 2. Create a supplier profile

Click Add supplier and enter the supplier name and website. Add optional details such as email, currency, assigned warehouse, responsible team member, minimum order value, and lead time.

Step 3. Assign a supplier status

Select the current relationship stage – New, Contacted, Negotiation, Approved, Active, or Rejected – to maintain a clear and trackable outreach pipeline.

Step 4. Link a default warehouse or prep center

Assign a warehouse or prep center to the supplier so routing details are applied automatically during sourcing and order creation.

Step 5. Use the supplier across your workflow

Once saved, the supplier is immediately available throughout Seller Assistant. Select them when uploading price lists, creating purchase orders, or sourcing via Sourcing AI without duplicating data.

Step 6. Keep supplier data updated

Update statuses, notes, lead times, and order terms as communication progresses. Accurate supplier records ensure smoother sourcing decisions and more reliable purchasing workflows.

What Can You Do with Warehouses Database?

Warehouses Database is a centralized system for managing prep centers and warehouses used in your Amazon wholesale, online arbitrage, and dropshipping operations. When working with multiple suppliers, manually tracking ship-to addresses, contacts, and routing rules in spreadsheets quickly becomes risky. One wrong address or missing detail can delay fulfillment or distort profit calculations.

Warehouses Database keeps all warehouse data in one place and links it directly to suppliers, ensuring every order is routed accurately and automatically. It connects warehouse and prep center data to your sourcing and purchasing workflow. Each location’s shipping address, contact details, and operational status are stored once and reused everywhere they are needed. By assigning default warehouses to suppliers, Seller Assistant applies routing details automatically during price list analysis and purchase order creation. This removes repetitive data entry, prevents routing mistakes, and keeps fulfillment operations consistent as order volume and supplier count grow.

What Warehouses Database does for sellers

• Store complete prep center and warehouse profiles in one unified system
• Save warehouse names, websites, shipping addresses, contact details, and operational status
• Assign warehouse statuses such as New, Active, or Inactive
• Link suppliers to default warehouses for automatic routing
• Auto-fill ship-to addresses during purchase order creation
• Reuse warehouse data across Suppliers and Purchase Orders Modules
• Assign one primary warehouse as the default ship-to location
• Search warehouses by name, website, address, or contact details
• Sort warehouses by any column for faster navigation
• Edit warehouse information without breaking links to suppliers or POs

How to use Warehouses Database

Step 1. Access Warehouses Database

Log in to your Seller Assistant personal account and go to Inventory → Warehouses. This section serves as your central hub for managing prep centers and warehouses.

Step 2. Add a warehouse or prep center

Click Add warehouse and enter the required fields: website and name. The name is auto-filled from the website and can be edited. Add optional details such as full shipping address, email, phone number, and notes.

Step 3. Set warehouse status

Assign a status such as New, Active, or Inactive. Statuses help you keep track of which locations are currently used for fulfillment.

Step 4. Assign a primary warehouse

Choose one warehouse as your primary ship-to location. A default primary warehouse is created for every account, and only one primary warehouse can exist at a time. The primary warehouse cannot be deleted until another one is assigned.

Step 5. Maintain and update warehouse data

Edit addresses, contacts, or statuses as operations change. Keeping warehouse information up to date ensures accurate routing, clean purchase orders, and error-free fulfillment.

What Can You Do with Purchase Orders Module?

Purchase Orders Module is a centralized workspace for creating, managing, and tracking all Amazon wholesale purchase orders in one place. Instead of building POs manually in spreadsheets or documents, sellers can generate structured purchase orders directly from verified product data. The module consolidates supplier, warehouse, and product information into a single workflow, reducing repetitive entry, preventing costly mistakes, and keeping procurement organized as order volume grows.

Purchase Orders Module turns sourcing decisions into clean, ready-to-send orders. It pulls supplier and warehouse details automatically from your connected databases, calculates costs in real time, and tracks each order from draft to completion. Sellers can build POs from scratch, from Price List Analyzer shortlists, or by searching products via ASIN, UPC, EAN, brand, or Keepa data. This keeps purchasing consistent, auditable, and easy to manage across teams and reorder cycles.

What Purchase Orders Module does for sellers

• Create purchase orders from Price List Analyzer shortlists, supplier price lists, Keepa data, or manual entry
• Auto-fill supplier and warehouse details from Suppliers Database and Warehouses Database
• Generate and edit PO numbers, order dates, and responsible team members
• Add products using ASIN, UPC, EAN, title, or brand search
• Prevent duplicate items by updating existing products instead of adding them twice
• Manage quantities, unit costs, shipping, and tax with real-time total recalculation
• View a complete cost summary including subtotal, shipping, tax, and total order cost
• Track PO status as Draft, Sent, Completed, or Canceled
• Lock completed or canceled POs to prevent accidental edits
• Export finalized purchase orders in PDF or XLSX format
• Collaborate with team members and assign responsibility for each PO
• Validate orders automatically by flagging missing data, invalid warehouses, or incomplete items
• Maintain a searchable order history for audits, reorders, and forecasting

How to use Purchase Orders Module

Step 1. Open Purchase Orders Module

Log in to your Seller Assistant personal account and open Purchase Orders from the sidebar under the Inventory section.

Step 2. Create a new purchase order

Click Create PO, select an existing supplier or create a new one, and confirm. A draft PO opens with a unique number and pre-filled supplier details.

Step 3. Review and customize the draft

Assign a responsible team member, choose the correct warehouse or prep center, and adjust the PO number or order date if needed.

Step 4. Add products to the PO

Add items from Price List Analyzer, supplier price lists, your internal product data, Keepa search, or manual entry. Edit quantities and unit costs as required.

Step 5. Set costs and totals

Enter shipping and tax values. The module calculates subtotal, total cost, and landed cost instantly.

Step 6. Export and send the PO

Once finalized, export the purchase order as PDF or XLSX and send it to your supplier.

Step 7. Track and manage PO status

Update the PO status as it moves from Draft to Sent, then Completed or Canceled. Status tracking keeps your team aligned and prevents duplicate or forgotten orders.

FAQ

What are Seller Assistant wholesale tools used for?

Seller Assistant wholesale tools help Amazon resellers analyze products in bulk, verify selling eligibility, manage suppliers, route inventory, and create purchase orders. They replace manual spreadsheets with a connected system built for wholesale, online arbitrage, and dropshipping workflows.

Do I need wholesale tools if I’m still a small seller?

Yes, even small sellers benefit from bulk eligibility checks, structured supplier tracking, and clean purchase orders. Using wholesale tools early prevents bad buying decisions and makes scaling smoother later.

Can Seller Assistant wholesale tools be used for online arbitrage and dropshipping?

Yes, the tools support wholesale, online arbitrage, and dropshipping models. The same bulk analysis, restriction checks, and supplier management workflows apply across all three.

How do these tools help reduce sourcing mistakes?

They automate ASIN matching, restriction checks, cost calculations, and routing logic using consistent data. This reduces human error, prevents gated or restricted purchases, and improves buying accuracy.

Can I use Seller Assistant wholesale tools with a team?

Yes, Seller Assistant supports team access and structured workflows that your team members can follow safely. All sourcing, analysis, and purchasing data stays centralized, visible, and controlled without sharing Seller Central credentials.

Final Thoughts

Scaling an Amazon wholesale business isn’t about finding more products – it’s about building a system that can handle volume without breaking. Seller Assistant wholesale tools give Amazon resellers a structured way to analyze deals in bulk, verify selling eligibility, manage suppliers, route inventory correctly, and create purchase orders with confidence. Each tool solves a specific problem, but together they form a connected workflow that removes guesswork and manual errors.

Seller Assistant automates and connects every stage of your Amazon wholesale and arbitrage workflow. It brings together in one platform: workflow management tools – Purchase Orders Module, Supplier Database, Warehouse Database, bulk research & sourcing tools – Price List Analyzer, Bulk Restriction Checker, Sourcing AI, Brand Analyzer, Seller Spy, Chrome extensions – Seller Assistant Browser Extension, IP-Alert Extension, and built-in VPN by Seller Assistant, and integrations & team access features – seamless API connectivity, integrations with Zapier, Airtable, and Make, and Virtual Assistant Accounts.