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Amazon Research Tools Reviews
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Amazon research tools have become more essential than ever in 2025 – especially for resellers navigating wholesale, online arbitrage, or dropshipping.
With stricter account policies, tighter margins, and rising competition, sellers need more than just a profit calculator. You need research tools that can analyze bulk ASINs, flag risk, uncover suppliers, and streamline sourcing – all in one place.
In this post, we’ll walk through in-depth Amazon research tools reviews, comparing the top platforms head-to-head. Whether you're scaling with VAs or just looking to simplify your workflow, this breakdown will help you choose the tool that fits your sourcing strategy best.
What to Look for in Amazon Product Research Tools
Not all Amazon research tools are created equal. In 2025, the best tools don’t just display profit – they reduce risk, automate sourcing, and help sellers make faster, safer decisions. Below is a snapshot of the features that matter most.
Seller Assistant
What it is
Seller Assistant is a comprehensive product-sourcing software that helps Amazon sellers quickly find high-profit deals. It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View, FBM&FBA Profit Calculator, Quick View, Stock Checker, IP Alert, Variation Viewer, Sales Estimator, Offers, and Restrictions Checker.
It offers a robust toolkit of over 20 features built to streamline every part of the sourcing process – from bulk scanning wholesale supplier sheets for high-margin leads to deep product research and advanced brand and competitor analysis. By using this FBA and FBM product sourcing software, you can easily identify products that have the potential to be sold well on Amazon.
What Seller Assistant can do
Seller Assistant brings together a fully connected suite of browser extensions and built-in tools designed to cover the full lifecycle of Amazon product sourcing – from product discovery to profitability analysis, risk flagging, and supplier connection.
3 integrated extensions
This is your main dashboard for Amazon research. The extension overlays directly on Amazon pages, search results, seller storefronts, and external supplier websites – eliminating the need to switch tabs or copy-paste ASINs.
- Product Page View – Displays ASIN metrics, profit estimates, sales velocity, variation breakdown, IP warnings, product risks, restriction status, and FBA/FBM calculations.
- Quick View – Allows scanning of Amazon search results for profitable ASINs without opening product pages.
- Side Panel View – Lets users compare Amazon listings and supplier offers side-by-side while browsing third-party sites.
- Storefront Widget – Breaks down storefronts by top-selling ASINs, categories, review counts, and brand concentration.
- This proprietary Chrome extension flags known IP complaints or violations directly on Amazon listings or supplier pages.
- Shows complaint type and date
- Functions across listings, seller storefronts, and side panel view
- Prevents risky buys that may lead to account health issues
- Unlike standard VPNs, this one is purpose-built for Amazon sellers.
- Grants access to restricted supplier sites
- Enables secure VA/team usage
- Includes proxy bypass and WebRTC protection
- Optimized for Seller Central access and privacy
20+ built-in tools that power your workflow
Bulk product research tools
Upload CSVs from suppliers or distributors to automatically match ASINs and enrich with:
- Sales data – BSR, sales estimates, Buy Box movement
- Profitability – ROI, margin, breakeven price
- Cost breakdowns – FBA/FBM fees, hazmat charges, prep costs
- Risk alerts – IP flags, meltables, fragile/bundle items
- Filters and shortlists – Save likes/dislikes and export
Check up to 20,000 ASINs for:
- Gated products
- Category restrictions
- Your account’s eligibility to sell
Brand and competitor intelligence
- Assess resale potential of any brand using:
- Revenue and seller metrics
- Buy Box distribution
- Price trends, review volumes, stock activity
Track any storefront to see:
- Newly added or removed products
- Price changes
- Product ideas based on top-selling items
Deal evaluation and profitability
- FBM&FBA Profit Calculator – Includes all relevant fees, breakeven logic, and tax estimations
- Sales Estimator – Projects monthly sales volume using BSR and category
- Stock Checker – Reveals competing seller stock levels
- Offers – Displays seller type, price, quantity, and Buy Box
- Variation Viewer – Uncovers best-selling variations based on rating share
- Pricing matrix – Calculates floor/ceiling price ranges for repricing decisions
AI-powered sourcing
- Automatically locate verified U.S. suppliers for any Amazon product using ASIN, model, brand, or UPC.
- Works on product pages, search results, storefronts, and side panel
- Filters results by max cost of goods
- Tags exact vs. approximate matches
- Displays supplier name, SKU, MOQ, price, match notes, and direct links
- Especially effective for OA, wholesale, and dropshipping workflows
Daily productivity and team scaling
- Export to Google Sheets – Send over 100 enriched product fields to Sheets in one click
- Virtual Assistant Account – Grant team members limited, VPN-enabled access
- Notes & Tags– Save and categorize listings with custom notes, like/dislike markers
- Lookup Links – Instantly jump to Walmart, eBay, Alibaba, or other platforms to find profitable deals
- Infrastructure built for scaling
Scaling teams
- API integrations let users automate tasks via custom API calls
- Zapier and Make support for building automated sourcing flows
- Allows for secure Amazon Seller Central account team access without sharing seller login and password
- Provides trackable, secure access for multiple VAs
- Designed to replace 4–5 separate tools with one streamlined research system.
Best for
- Wholesale, OA, and dropshipping sellers needing scalable systems
- Sellers who work with spreadsheets, supplier catalogs, or storefronts
- Teams running high-volume sourcing pipelines
- Users who want full visibility into profit, risk, and suppliers in one tool
Pros
- Built-in Sourcing AI, Brand Analyzer, storefront research, and seller-specific VPN
- Rich insights from every context – Amazon listings, spreadsheets, or external sites
- Seamless, all-in-one workflow without toggling tools
- Team-ready with controlled VA access and activity tracking
- Real-time decision-making with risk, profit, and supplier data in one place
Cons
- No mobile app – doesn’t support barcode scanning for RA sellers
- May overwhelm beginners with its 20+ features and modular layout
- Sourcing AI requires a ChatGPT login (not bundled into the extension natively)
Price
Starts from $13.33/month
Bottom line
Seller Assistant is the only tool in this comparison built to support the full range of modern Amazon sourcing workflows – spreadsheet-based wholesale, live OA research, and supplier-focused dropshipping. With Sourcing AI, compliance tools, advanced filtering, and automation support, it replaces multiple fragmented tools. If you're scaling and want more than just ROI checks, this is the system to build your sourcing engine around.
SellerAmp
What it is
SellerAmp SAS is a single-product Amazon research solution tailored for retail and online arbitrage sellers. It operates as a Chrome extension and mobile app, providing quick-access data like ROI, fees, rank, and seller competition – right on Amazon listings or via barcode scans while sourcing in stores.
Its streamlined layout and mobile-friendly experience make it a top choice for sellers who need clear, immediate insights during fast-paced sourcing runs.
What it can do
SellerAmp is ideal for users who prioritize simplicity and speed over complexity. Its key features include:
- Barcode scanning mobile app – Perfect for sourcing in-store. Scan a product’s barcode to instantly pull up profitability, rank, restrictions, and fee data.
- Amazon listing overlay – Displays core financials like profit margins, ROI, and competitor info right on the product detail page.
- Inline restriction checker – Instantly alerts sellers if an item is gated, meltable, hazmat, or otherwise restricted.
- Basic competitor insights – See fulfillment types, seller counts, and inventory estimates at a glance.
- Sales forecasting + historical data – Includes BSR-based sales estimates and Keepa integration for tracking price and demand trends.
- Google Sheets integration – Export product data for further analysis or tracking in your own spreadsheets.
- Though it lacks sourcing automation and bulk analysis tools, SellerAmp remains a reliable pick for making fast, one-product-at-a-time decisions – especially for new sellers.
Best for
- In-store retail arbitrage sellers who rely on mobile scanning
- Beginners looking for an easy-to-use, no-frills research app
- Solo sellers doing manual, product-by-product research
- Sellers who aren’t yet working with spreadsheets, automation, or teams
Pros
- Smooth mobile experience with live product scanning
- Quick and accurate profitability calculations
- Easy-to-read restriction warnings directly on listings
- Budget-friendly option for new sellers
- Built-in Keepa access for viewing product trends
Cons
- No bulk uploading or spreadsheet analysis capabilities
- Missing IP warning system – risk-prone listings can slip through
- Doesn’t support VA or team collaboration features
- Offers minimal competitive or storefront research functionality
- No tools for finding suppliers or automating research flows
- Lacks integration with workflow tools like Zapier or Make
Price
Starts from $19.95+VAT
Bottom line
SellerAmp is a great starting point for sellers doing retail arbitrage or manual OA. It covers the essentials – restrictions, profit margins, and BSR – in a clean and mobile-friendly package. But as your business grows, so do your sourcing needs. Without bulk tools, supplier insights, or team functionality, SellerAmp becomes limiting. Sellers who want to automate sourcing, analyze faster, or scale their team operations will find more power and flexibility in tools like Seller Assistant.
Revseller
What it is
RevSeller is a Chrome extension tailored for Amazon sellers who focus on researching individual product listings. It displays real-time profitability data, ROI, variation breakdowns, and sales rank directly on Amazon pages, with integrated links to Keepa and CamelCamelCamel for price trend tracking.
Its primary use case revolves around analyzing one product at a time, offering on-page calculations and storefront insights. While it delivers a rich set of metrics, the interface can feel dense and less beginner-friendly. It lacks automation, IP alerts, and bulk sourcing features, making it better suited for experienced sellers working manually.
What it can do
Revseller focuses on real-time deal evaluation at the individual product level. Here’s what it offers:
- Detailed product breakdowns on Amazon pages – Shows profit, ROI, margins, and fees based on current pricing.
- Variation Viewer – Identifies top-performing product variants by BSR, rating, and price.
- Historical trends – Integrated with Keepa and CamelCamelCamel to view long-term price and stock history.
- Storefront View – Lets sellers explore competitor inventories and pricing strategies.
- Search Widget – Offers express insights on Amazon search results, including restrictions and profitability.
- Side Panel – Pulls essential product info without leaving the main view.
- Advanced calculator – Adjusts profit projections based on discounts, taxes, storage fees, and seasonality.
- Bulk ASIN upload tool – Allows scanning up to 500 ASINs, though without automation or UPC support.
- Google Sheets export – Enables lead storage and further manual analysis.
- Despite offering powerful individual analysis, Revseller lacks tools for bulk research, automation, and team collaboration, which limits its scalability.
Best for
- Sellers doing detailed, one-by-one product evaluations
- Online arbitrage sellers focused on precision over volume
- Users who want deeper pricing calculations and historical data
- Experienced sellers comfortable with manual workflows
- Sellers who don’t need automation, team features, or bulk analysis
Pros
- Granular profitability and pricing breakdowns
- Integration with both Keepa and CamelCamelCamel for trend research
- Real-time data on Amazon product pages
- Variation Viewer helps assess best-selling versions
- Search Widget speeds up decision-making on results pages
- Storefront View provides useful competitor insight
- Advanced calculator factors in discount rates, storage types, and seasonal fees
- Google Sheets export supports structured data handling
Cons
- No built-in IP alert system, exposing sellers to account health risks
- No automation tools, workflow integrations, or Zapier support
- Limited bulk research functionality (max 500 ASINs, no UPC upload)
- No built-in VPN or geo-unblocking features
- No team roles or VA access support
- Interface can feel cluttered and unintuitive to newcomers
- Lacks competitor tracking or product monitoring beyond one-off analysis
- Requires manual setup for historical data visibility in some tools
Price
$99.99 /year. No monthly subscription
Bottom line
Revseller is a powerful individual-product research tool with deep calculations and helpful integrations for experienced sellers. If you primarily source one product at a time and value pricing precision, it’s a solid option. However, it’s not equipped for bulk workflows, team scaling, or risk automation.
Sellers who require IP alerts, bulk list processing, API access, VPN features, or VA delegation will find Revseller limiting compared to platforms like Seller Assistant. But for individual product analysis and pricing precision, Revseller delivers where it matters.
Scan Unlimited
What it is
Scan Unlimited is a web-based Amazon research tool built specifically for high-speed bulk scanning of wholesale price lists. It processes spreadsheets rapidly and delivers enriched ASIN-level data like profitability, sales estimates, risk flags, and historical pricing – without requiring any Excel skills or extra plugins.
It’s ideal for sellers who want to upload large product catalogs and filter through 60+ metrics to spot profitable leads quickly. While it performs well as a spreadsheet scanner, Scan Unlimited focuses almost entirely on wholesale workflows and does not support product research on Amazon, competitor analysis, or automation – limiting its usefulness for more dynamic or multi-channel sellers.
What it can do
Scan Unlimited provides core features tailored to high-volume sourcing through spreadsheets. Here's what it offers:
- Bulk Scan engine – Processes wholesale spreadsheets with thousands of products and populates each ASIN with profit margins, ROI, VAT adjustments, price data, and historical sales trends.
- Product and offer matching – Automatically maps ASINs, UPCs, and product titles to Amazon listings, showing brand, category, condition, and referral/FBA fees.
- Sales rank tracking – Displays real-time BSR and 30, 90, and 180-day BSR averages to help assess product demand and turnover.
- Variation overview – Shows available variations (size, color, type), though it does not reveal top-performing ones by reviews or rating share.
- Product detail modal – Offers a deeper look at each product post-scan, with pricing history, estimated monthly sales, offers breakdown, and a built-in ROI calculator.
- IP and Hazmat warnings – Highlights flagged products within scans to help sellers avoid risky inventory.
- Profit calculator – Estimates returns based on current price, shipping, and VAT, allowing for manual discount input.
- Multipack support – Adjusts profit calculations for bundle or multipack items.
- Offer view – Lists seller prices, condition, feedback, and fulfillment method (FBA/FBM). Stock levels are not shown.
- Historical data – Built-in Keepa charts (non-interactive) show 30, 90, and 365-day price/rank trends.
- Browser-based UI – Offers a clean interface with Excel-style filtering for fast navigation and shortlist creation.
- Daily Picks (premium) – Supplies six handpicked leads per day with basic metrics for newer sellers or low-volume workflows.
- While it’s a strong performer for static list-based sourcing, Scan Unlimited does not support restriction checks, live Amazon product overlays, brand analytics, browser extensions, or sourcing from supplier websites.
Best for
- Wholesale sellers scanning large product lists
- Sourcing workflows focused on spreadsheet uploads
- Sellers who want bulk insights but don’t need browser integrations
- New sellers who benefit from curated product leads (Daily Picks)
- Those operating primarily in the U.S. market with simple tax setups
Pros
- Fast and scalable list scanning for wholesale catalogs
- 60+ data points per product, including pricing, rank, fees, and offers
- Clean, browser-based dashboard with built-in filtering tools
- Simple calculator with support for multipacks and discount logic
- Embedded Keepa charts for trend visualization
- Daily Picks feature offers curated leads for beginners
- Multi-currency and VAT support for international sellers
Cons
- No restriction or account eligibility checker
- Lacks brand and competitor research features
- No real-time Amazon or supplier site integrations
- No browser extension or on-page product overlays
- Cannot identify top-performing variations
- No stock tracking for competing sellers
- Lacks IP alert detail (basic flags only)
- No team accounts or permission settings
- No VPN access or support for geo-blocked websites
- No workflow automation or API/Zapier integration
Price
Starts from $70/month
Bottom line
Scan Unlimited is a specialized tool built for one job – scanning large wholesale spreadsheets quickly and efficiently. It’s a solid choice for sellers who rely heavily on supplier price lists and don’t require advanced sourcing tools. However, it stops short of offering the deeper insights, flexibility, or integrations that growing sellers need.
If you’re scaling beyond basic spreadsheet scans – needing restriction checks, brand viability data, real-time Amazon research, or sourcing directly from supplier websites – Scan Unlimited may feel limiting. For a broader, more automated sourcing system, a solution like Seller Assistant delivers significantly more value across all stages of the Amazon product research workflow.
Analyzer.Tools
What it is
Analyzer.Tools is a wholesale-centric Amazon research platform designed primarily for bulk spreadsheet analysis. It enables sellers to upload large product lists from distributors and quickly evaluate their profitability using Amazon-linked data. The platform is built around static price list processing and offers high-speed scanning with extensive data fields.
While it lacks browser extensions or live product analysis features, Analyzer.Tools appeals to sellers who rely on large-scale list processing and prefer working in spreadsheets over browser-based overlays.
What it can do
Analyzer.Tools is focused on helping wholesale sellers evaluate supplier price lists in bulk. Key capabilities include:
- Bulk Spreadsheet Scan – Processes large CSV/XLSX files, matching products to ASINs and surfacing 75+ key data points, including pricing, ROI, fees, and rank trends.
- Multi-pack Support – Accurately analyzes bundle configurations and calculates profitability for sets or variations.
- Product History Tracking – Displays 30, 90, and 180-day averages for Buy Box price, sales rank, and Amazon stock presence.
- Brand Blocklist – Allows sellers to automatically exclude unwanted brands from scans.
- Competing Seller Scan – Extracts full product catalogs from any Amazon storefront for reverse sourcing.
- Reverse Source Browser Scan – Lets users browse Amazon and collect ASINs manually for spreadsheet-based analysis.
- Business Product Opportunities (BPO) – Surfaces Amazon-suggested B2B leads from the Product Opportunity Explorer tool.
- Basic Risk Detection – Flags hazmat products and known IP-risk brands.
- Favorites & Filters – Enables shortlist creation, advanced sorting, and customized filtering for deep data analysis.
- Although powerful within its niche, Analyzer.Tools does not support real-time overlays for in-depth product research to verify deals, Amazon page insights, team workflows, restriction checkers, or dropshipping/OA workflows.
Best for
- Wholesale-focused sellers sourcing strictly from static supplier lists
- Sellers with technical workflows built around spreadsheets
- High-volume operations needing fast ASIN-level insights from bulk files
- Users comfortable managing data outside the Amazon interface
Pros
- Handles large spreadsheets with thousands of ASINs efficiently
- Offers 75+ enriched data points per product
- Deep filtering and multi-pack profitability support
- Includes brand exclusion via blocklist
- Features proprietary sales estimates and Buy Box trend tracking
- Competitor storefront scanning and B2B product suggestions
- Custom favorites and flexible sorting options
Cons
- No Amazon product page or search result overlays
- No support for online arbitrage or dropshipping models
- No in-browser product insights or supplier-side tools
- No selling eligibility or detailed restriction checks
- Minimal IP and compliance visibility (brand-level only)
- No built-in VPN or team collaboration tools
- No AI, sourcing automation, API or integration with Zapier/Make
Price
Starts from $49/month
Bottom line
Analyzer.Tools is a strong spreadsheet-based research tool for wholesale sellers working at scale. It delivers fast, deep data analysis for bulk product lists – but it’s limited to wholesale-only workflows and lacks tools for real-time research, multi-model support, or team-driven sourcing. For sellers focused exclusively on supplier spreadsheets, it gets the job done. For those needing broader capabilities, all-in-one solutions like Seller Assistant offer greater versatility and scalability.
Amazon Research Tools Comparison Table
Final Thoughts
Choosing the right Amazon research tool can drastically affect how efficiently you find and evaluate products. While tools like Analyzer.Tools and Scan Unlimited offer strong features for wholesale list scanning, only Seller Assistant delivers a complete, scalable solution for Amazon sellers working across wholesale, online arbitrage, and dropshipping.
If you're looking for a sourcing engine that combines deep insights, risk checks, supplier visibility, and automation – Seller Assistant stands out as the top choice among Amazon research tools.
Seller Assistant is an all-in-one product sourcing software offering all the features vital for product sourcing. It combines three extensions: Seller Assistant Extension, IP Alert, and VPN by Seller Assistant, tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Storefront Widget, Side Panel View, FBM&FBA Profit Calculator, Quick View, Stock Checker, IP Alert, Variation Viewer, Sales Estimator, Offers, Restrictions Checker, and other features that help quickly find high-profit deals. Seller Assistant also offers integration with Zapier allowing to create custom product sourcing workflows.
