Amazon Black Friday and Cyber Monday: FBA Selling Tips for 2023
Black Friday and Cyber Monday are the most popular shopping events of the year. During this time, Amazon FBA sellers have the opportunity to make a significant amount of sales. However, with so many sellers competing for attention, it's essential to be prepared and start your planning well in advance.
In this post, we will discuss Amazon Black Friday and Cyber Monday and give you tips for making the most of these popular shopping events.
When Will Be Black Friday and Cyber Monday in 2023?
Black Friday and Cyber Monday (BFCM) is a time when shoppers are looking for the best deals on a wide range of products, and Amazon is one of the most popular places to shop. Black Friday in 2023 will be on November 24th, and Cyber Monday will follow on November 27th.
Black Friday is always the day after Thanksgiving in the United States, and Cyber Monday is the following Monday. Both days are known for their huge discounts on a wide range of products, from electronics and clothing to home goods.
Black Friday and Cyber Monday are known for their high sales volumes, so it's important to order enough inventory to meet demand. We recommend starting this process 7-9 weeks before the sales event. You can collaborate with your suppliers to ensure you have enough lead time to find profitable deals and deliver inventory.
Why Planning for Black Friday and Cyber Monday?
For Amazon sellers, BFCM is an opportunity to boost sales and profits. However, it is also a time of high competition and additional challenges, so it is crucial to be prepared.
Below, you will find key reasons why Amazon sellers should plan for Black Friday and Cyber Monday and the key challenges they can face. By planning ahead and taking steps to prepare for BFCM, Amazon sellers can overcome these challenges and maximize their success during this important shopping event.
Reasons to plan for Black Friday and Cyber Monday
BFCM is one of the biggest shopping weekends of the year, and Amazon sellers can expect to see a significant increase in sales during this time. In 2022, Amazon sellers generated over $9 billion in Black Friday and Cyber Monday sales alone.
BFCM is a great opportunity for Amazon sellers to reach new customers. Many shoppers are looking for the best deals on a wide range of products during this time, and Amazon is a popular destination for shoppers.
Amazon sellers can boost their profits by increasing sales and reaching new customers during BFCM. You can also get additional sales by offering discounts, coupons, and "Buy one, get one free" deals.
Challenges of Black Friday and Cyber Monday
Increased inventory demand
Amazon sellers need to ensure that they have enough inventory on hand to meet the increased demand during BFCM. That can be a challenge, especially for sellers who sell popular items. You can look into your last year’s demand figures and use inventory management tools to make a forecast.
Increased shipping demand
Amazon sellers need to be prepared for an increase in shipping demand during BFCM. Amazon specifically asks FBA sellers to order inventory in advance and ensure it arrives at the fulfillment centers by the end of October due to the peak holiday shipping season. In turn, FBM sellers must work with their shipping partners to ensure their orders are delivered on time.
Amazon sellers must compete with other sellers for shoppers' attention and business. They need to offer competitive deals and provide excellent customer service in order to stand out from the competition.
What Should You Sell on Black Friday and Cyber Monday?
When deciding what to sell on Black Friday and Cyber Monday, it is essential to consider a number of factors, including considerable product popularity, high profitability, and moderate competition.
Some ideas for products popular with shoppers on Black Friday and Cyber Monday include electronics, toys, clothing and accessories, home goods, and gift cards. You must also remember that not all products are eligible for BFCM.
What products are eligible for Black Friday and Cyber Monday?
Products must meet the following criteria to be eligible for Amazon Black Friday and Cyber Monday deals.
Eligibility for Black Friday and Cyber Monday
- Professional sellers with a minimum of 3.5-star rating;
- Products with a minimum rating of 3.5 stars or no rating;
- Product with many variations;
- Items eligible for Prime shipping in all regions;
- Restricted or offensive items are not eligible;
- Products in new condition only;
- Items compliant with Amazon's policies on product reviews, pricing, and deals.
Note. In addition to these general criteria, there may be specific eligibility requirements for certain types of deals, such as Lightning Deals or Deal of the Day. For example, Lightning Deals must be products in high demand and with a limited supply. To check product eligibility, go to the Deals dashboard > Date column and select the event from the drop-down. Choose “Schedule for the Deal”. If you are eligible, you can see the event.
How to find deals for Black Friday and Cyber Monday?
When looking for Black Friday and Cyber Monday deals, you must do product research to ensure that a product meets the criteria listed below.
Criteria to select Black Friday and Cyber Monday deals
The product you sell should be in demand and have a good resale value. You can check this with product research Amazon seller tools like Seller Assistant App. It lets you estimate product demand by Amazon Best Sellers Rank (BSR) and shows how much you can potentially sell.
The product you sell should not be too competitive, as this will make it difficult to sell. You can see the competition level and the number of FBA and FBM merchants selling the products with Seller Assistant App.
Make sure the products you want to sell are priced competitively. Seller Assistant App shows you the average Buy Box price, minimum FBA and FBM price offers, so you can compare prices online.
You can’t sell restricted products as Black Friday and Cyber Monday deals. Seller Assistant App’s Restrictions Checker alerts you about all product restrictions.
The product you sell should be profitable after considering all the costs involved, such as product cost, shipping, and fees. You can use Seller Assistant App’s FBA&FBM Calculator to estimate an item's profit, ROI, margin, fees, and shipping costs accurately.
Selling Tips for Black Friday and Cyber Monday
Black Friday and Cyber Monday give you exceptional opportunities to earn big money because, during this period, buyers are ready to spend more than usual. Below are some tips that will help you maximize Amazon Black Friday and Cyber Monday sales.
Start planning early
Black Friday and Cyber Monday are the biggest shopping days of the year for Amazon sellers, so it's essential to start planning 7 to 9 weeks in advance. That will give you sufficient time to order inventory. Ensure you have enough inventory to meet the increased demand during Black Friday and Cyber Monday. Remember that the deadline for inventory to be delivered to Amazon’s fulfillment centers is October 26, 2023.
Timely submit Black Friday and Cyber Monday deals
To offer your Black Friday and Cyber Monday deals, you must submit them for Amazon’s approval in advance. The deadline is September 30, 2023. You can apply for BFCM deals in the Deals dashboard.
Deals to offer
- Black Friday and Cyber Monday deals
Amazon offers a variety of deals on Black Friday and Cyber Monday, including 7-day deals and Prime Exclusive Discounts.
- Lightning Deals
Lightning Deals are short-term deals offered for a limited time and quantity.
- Deal of the Day
The Deal of the Day is a featured deal offered once a day for a limited time.
Offer competitive deals
Shoppers are looking for the best deals on Black Friday and Cyber Monday, so ensure you offer competitive deals on your products. Use product research deals like Seller Assistant App to identify available price offers and average Buy Box prices to set competitive price levels.
Make it easy for shoppers to buy from you
See to it that your product listings are clear and informative. Make sure your product listings are optimized for search and conversion and include Black Friday and Cyber Monday keywords.
Promote your deals early
Let your customers know about your Black Friday and Cyber Monday deals in advance. Start promoting a minimum of two weeks before the events. You can promote your deals through social media, email marketing, and Amazon's advertising platform.
Does Amazon do Black Friday and Cyber Monday?
Yes, Amazon does Black Friday and Cyber Monday. In 2023, Black Friday will happen on November 24th, and Cyber Monday will follow on November 27th.
Is Amazon busy on Black Friday?
Yes, Amazon is very busy on Black Friday. It is one of the biggest shopping days of the year for all Amazon sellers, with millions of customers placing orders. Amazon prepares for the increased traffic by hiring additional staff and scaling up its infrastructure.
What is the date of Amazon's Black Friday?
Amazon Black Friday is on November 24, 2023. It is always the day after Thanksgiving in the United States.
How long is the Amazon Black Friday sale?
Amazon Black Friday sale runs for 48 hours or 2 days. It starts on Thanksgiving Day and runs through Black Friday.
Where are the best Black Friday deals?
The best Black Friday deals can be found at a variety of retailers, including Amazon, Walmart, Best Buy, Target, and Macy's. You can select the best deals with Seller Assistant App, a popular product research extension.
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and Amazon FBA sellers have the potential to make a lot of money during this time. By following the tips in this post, you can maximize your sales and profits during Black Friday and Cyber Monday 2023.
With careful planning and execution, you can make Black Friday and Cyber Monday 2023 your most successful selling season yet. Remember to start planning early, offer competitive deals, and select the right products to sell.
Seller Assistant Аpp is the right tool for you to find winning products for Black Friday and Cyber Monday. With this product research browser extension, you can instantly identify if a product is profitable, its demand, competition, and sales estimates. All this information, alongside sales restrictions or IP claims, is visualized right on the Amazon product search and search pages. The tool offers FBM&FBA profit calculator, Quick View, Stock Checker, and Restrictions Checker in one place.