Product Detail Page Rules Violation

Creating a compelling and well-optimized Product Detail Page (PDP) is essential for success as an Amazon seller. However, sellers often unknowingly commit mistakes that violate Amazon’s guidelines and negatively impact their product listings. 

Note. This post was prepared by Seller Assistant’s partner - e-com law firm Solver. For more than 4 years, Solver has been a leading law firm working with Amazon, Etsy, Payoneer, PayPal, and Wise accounts and listing suspensions. They’ve successfully resolved over 2,000 cases and saved around 4 million US dollars for their clients.

Typical PDP creation violations

Typical PDP creation violations can be divided into several separate groups:

1. Violations associated with the incorrect creation of variations
2. Violation of Pricing policy
3. Attempts to mislead buyers with incorrect titles, product descriptions, and listing images

Violations associated with the incorrect creation of variations

Variations are sets of products that are related to one another. Good variation relationship listings allow buyers to compare and choose products based on different attributes such as size, color, or other characteristics.

These practices create a negative customer experience and can result in your ASIN creation or selling privileges being temporarily or permanently removed:

1. Changing the product’s detail page (parent or child) to become fundamentally different from the original product listed
2. Changing the parent product’s detail page so it does not match the children
3. Adding incorrect child variations that are not true variations of the parent product. This includes but is not limited to:
4. Adding products that are fundamentally different from the parent ASIN
5. Adding products images and/or names that are fundamentally different from the parent ASIN
6. Adding products that are newer versions or models of the parent ASIN
7. Adding multi-pack variations that aren’t manufacturer-created to an already existing parent

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Violation of Pricing policy

Violating Amazon’s policies on pricing can have serious consequences. Price manipulation, displaying incorrect prices, or artificially inflating the original price to show exaggerated discounts are strictly prohibited. 

Pricing practices that harm customer trust include, but are not limited to:

1. Setting a price on a product or service that is significantly higher or lower than recent prices offered on or off Amazon; (As part of such a violation, in most cases, an invoice is requested to verify the product’s origin.)
2. Selling multiple units of a product for more per unit than that of a single unit of the same product;
3. Setting an excessive shipping fee. 
4. Attempts to mislead buyers with incorrect titles, product descriptions, listing images

Misleading or Inaccurate Product Titles

One of the most common violations is using misleading or inaccurate product titles. Sellers might include irrelevant keywords or make exaggerated claims to attract more attention. This practice not only violates Amazon’s policies but also confuses potential buyers and damages their trust in the product and the seller.

Incorrect Product Information

Providing incorrect or inconsistent product information is another significant violation. Sellers should ensure that all product details, such as size, color, material, and features, are accurate and consistent across the listing. Incorrect information can lead to customer dissatisfaction and increased return rates.

Manipulative Product Images

Using deceptive or manipulated product images is strictly against Amazon’s policies. Sellers must use authentic and high-quality images that accurately represent the product. Adding promotional text, watermarks, or unrelated graphics can result in account suspension.

Final Thoughts

Amazon will immediately suspend your listing or split the variation in all situations. You will also receive a notification on your account describing the type of violation that you committed. At the same time, Amazon never gives details of violations in such notifications. It is your responsibility to take steps to identify the exact cause of the violation, describe it in detail, correct the mistake and consider preventive steps.