Posted on January 15, 2024 · 2 min read

SOFTWARE UPDATE: Generic Brand Alert by Seller Assistant

Veronika Grishkova
Veronika Grishkova
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Download Amazon Seller Guide

This guide will help you get started, understand the basics of Amazon selling, and explain in simple words how it all works.

Are you familiar with the term “generic” on Amazon? It refers to products without a clear brand name or logo, often marked as “generic” or “unknown.” These listings might seem convenient, but they could lead to issues with Amazon’s regulations.

At Seller Assistant, we’ve introduced a new feature tailored to address this concern: the Generic Brand Alert. This alert is designed to notify users about products labeled with vague or unknown brands, potentially breaching Amazon’s guidelines.

How does the Generic Brand Alert function within Seller Assistant? 

Let’s explore together:

Identification: When a product is listed with a generic or unknown brand, the Generic Brand Alert immediately flags it for you.

Generic Brand Alert by Seller Assistant

Generic Brand Alert by Seller Assistant

Related: Amazon FBA Calculator: Free Vs Paid

Detailed Insights: Hovering over the Generic Brand icon provides crucial insights into why such listings could cause problems with Amazon.

Related: How to Check Product Restrictions on Amazon?

Generic Brand Alert information

Generic Brand Alert information

Google Spreadsheet Similarity: Users can effortlessly save this information to a Google spreadsheet for future reference.

How to match Seller Assistant and Google Sheets to achieve better results

How to match Seller Assistant and Google Sheets to achieve better results

Visual Red Flag: A distinct “GB” red flag prominently marks these listings in Quick View, allowing for quick identification.

Generic Brand Alert in Quick View

Generic Brand Alert in Quick View

Related: How to Do Quick Amazon Product Research?

Enhanced Filtering: We’ve added a dedicated “Generic Brand” filter in your Personal Account, enabling an easy isolation of these listings.

 "Generic Brand" filter in your Seller Assistant's Personal Account

“Generic Brand” filter in your Seller Assistant’s Personal Account

Related: UPC/EAN to ASIN Converter: Amazon Seller’s Guide

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Universal Functionality: Whether or not you’re linked to an Amazon account, the Generic Brand feature operates seamlessly.

Our Generic Brand feature ensures that you stay informed about listings that might not align with Amazon’s brand guidelines. It’s a safeguard to prevent future complications and maintain compliance with Amazon’s standards.

Stay updated, stay compliant, and enhance your Amazon selling experience with Seller Assistant’s new Generic Brand Alert!

Related: Seller Assistant Extension Review

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