Let’s talk today about changing your product’s category on the Best Seller Rank listing. Does Amazon prohibit this? No, but under certain conditions, which we will discuss in detail today.
Note. This post was prepared by Seller Assistant’s partner - e-com law firm Solver. For more than 4 years, Solver has been a leading law firm working with Amazon, Etsy, Payoneer, PayPal, and Wise accounts and listing suspensions. They’ve successfully resolved over 2,000 cases and saved around 4 million US dollars for their clients.
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https://www.solver-consulting.com/
When and under what conditions does Amazon allow category changes?
1. Your item must fit the category you want to change. This applies to the product description as well as the product itself.
2. Under no circumstances should you change the bullet points, the title, or the product description to fit the category you want to add. Such actions might result in Amazon blocking your listing or even account.
3. The listing has a fairly detailed description of the product, which is what defines it to the right category.
For example, if you sell knives, their description should be quite detailed: parameters, handle description, blade, and materials. It is these parameters that influence the category of knives.
4. You can edit the text on the listing to get the category. No, this does not contradict point 2.
Let’s consider an example from Solver’s practice
A customer was selling knives that actually fit the category he wanted to add. But because of certain words, Amazon moved it to a different category. The customer used “chief knives,” so Amazon added it to the appropriate category. But actually, according to the parameters, the knives fit under a different category.
So, in this case, editing the bullet points is not considered manipulation because the item ACTUALLY fits the category, not a piece change in meaning.
Final Thoughts
To sum up, in order to change the category in the Best Seller Rank, you need to analyze your product, listing, and desired category carefully. If your product is suitable, you can get a category change by appealing to Amazon.
