Amazon Global Selling — How to Sell Internationally in 2023
As an Amazon seller looking to expand your reach, selling internationally is a great way to target new customers and grow your business.
However, if you want to sell in global markets, you must be familiar with the local laws, taxation, shipping rules, and product regulations. Amazon Global Selling program gives you a selection of essential tools for successful international selling.
This post will discuss the benefits of selling internationally and explain how Amazon Global Selling works.
What Is Amazon Global Selling?
Amazon Global Selling (AGS) is a program that allows sellers to list and sell their products on Amazon marketplaces in Europe, Asia-Pacific, the Middle East, and the Americas. Sellers can use Amazon's global infrastructure to reach millions of new customers in 200+ countries.
Amazon Global Selling is an excellent option if you're interested in selling internationally. Currently, Amazon has over 20 marketplaces worldwide, and this number is growing each year. AGS makes it easier for merchants to sell internationally.
The services and support that AGS offers can help sellers save time and money and avoid the challenges of selling internationally on their own. AGS offers customer and language support, distribution and fulfillment channels, and many other valuable options.
Benefits of Amazon Global Selling
Amazon Global Selling provides a number of helpful advantages.
Access to a global marketplace
Amazon has over 300 million active customers worldwide. Selling on Amazon Global Selling allows you to reach a way larger audience than you could if you only sold in your home country.
Amazon can handle the shipping and logistics of your international orders, so you don't have to worry about it. That can save you time and money and help ensure that your orders arrive to your customers on time and in good condition.
Local currency payments
Amazon can collect payments from your international customers in their local currency. That can make it easier for your buyers to pay for your products. Amazon Seller Wallet and Amazon Currency Converter for Sellers help deal with local currencies.
Amazon provides multilingual support to sellers who sell on Amazon Global Selling. That means you can communicate with Amazon's customer service team in your own language and translate your product listings into the languages of the countries where you want to sell.
How Does Amazon Global Selling Work?
To sell internationally on Amazon, sellers must set up Seller Central accounts for each country or group of countries. Once you have set up your AGS account, you can start selling your products to customers around the world. Below, you can find the steps to start selling internationally.
Steps to selling globally on Amazon
- Step 1. Select the country group where you want to sell
Create an account for each country you wish to sell. The exceptions are country groups: Europe (France, UK, Germany, Italy, and Spain) and North America (US, Canada, and Mexico), where you can sell across all countries in the group with one account.
- Step 2. Select a product to sell
Choose the products you want to sell and set prices considering the competition, your profit margin, Amazon fees, and other expenses. Ensure the products are allowed for sale in the destination country.
- Step 3. List inventory
List the inventory on the selected marketplace in the local language.
- Step 4. Select fulfillment method
When customers buy a product, Amazon sends you a notification with the order details and shipping instructions. To ship the orders, you can use Fulfillment by Amazon, and the platform will take care of the fulfillment process for a fee, or you can fulfill orders yourself.
- Step 5. Get money
After Amazon deducts all applicable fees, they will credit the resulting amount to your bank account in a currency you select.
Note. Different countries have different laws and regulations governing the sale of products to consumers. It is essential to research and understand each marketplace's legal and regulatory requirements before selling internationally. Some key areas to consider include taxes and customs, intellectual property rights, export controls, parallel importation, marking and labels, environment, health and safety, and product compliance. For instance, you may need to obtain a seller's permit in the target country.
Where Can You Sell with Amazon?
As of now, Amazon offers sellers access to more than 20 global marketplaces.
United Arab Emirates
What to Sell Internationally?
When choosing a product to sell, you must ensure it is in high demand and has low competition. Consider selling products that are unique or hard to find in the countries where you want to sell. Below, you can find key factors that matter when you choose a product.
Selecting a product for international sales
Research the demand for your product in the countries where you want to sell. Use specialized product research tools to do this.
Assess the competition for your product in each country. You can use Seller Assistant App to see how many other sellers sell the same product.
Make sure you can profit by selling your product in each country. You don't want to sell your product at a loss.
Restrictions and IP complaints
Make certain that an item you want to sell is not restricted or doesn’t have any intellectual property or other complaints. If you sell such a product, Amazon may deactivate your listing, and you will lose money.
Consider the shipping costs and time frames for shipping your product to each country. You are not going to lose on shipping expenses.
Research the laws and regulations for selling your product in each country. You don't want any legal troubles.
Tip. One of the best new-generation product research tools is Seller Assistant App. Among other valuable features, this browser extension shows product demand, competition, costs, and profitability right on the Amazon product and search pages. That lets you immediately see if it’s suitable for sale. It also indicates if a product has any issues like restrictions or IP alerts.
How to Ship Amazon Products Globally?
When shipping Amazon products internationally, you must carefully pack your products, clearly label packages, and get insurance. There are several ways to ship Amazon products globally. Below are the options to ship your inventory across the world.
Fulfillment by Amazon
FBA is a fulfillment service Amazon provides to sellers. With FBA, you ship your inventory to Amazon’s warehouse in your target country, and they will take care of the fulfillment process for a fee. That is an excellent option if you don't want to deal with the logistics of shipping products internationally yourself.
You can also ship Amazon products internationally yourself. This option gives you more control over the shipping process, but it can also be more time-consuming and expensive. In this option, you must handle all necessary international documentation, taxes, and fees yourself.
There are a number of shipping partners that can help you ship Amazon products internationally. These partners can handle all the logistics for you, saving you time and effort.
How to Provide Global Customer Support?
Amazon offers you several tools that help provide localized customer support, as described below.
Build International Listings Tool
Amazon's Build International Listings tool helps you automatically list your products on five European marketplaces. It does not translate your listings but helps link them to international marketplaces, automatically change international prices, and more.
Seller Central Language Switcher
Amazon’s Seller Central Language Switcher program allows you to expand into international business without learning a new language. Simply write everything you need to express in your native language, and the system will automatically translate it into Japanese, French, Spanish, German, and other languages and back.
Amazon Global Selling customer care
For FBA sellers, Amazon Global Selling customer care provides support with 24/7 customer service, including responding to customer inquiries in the local language and resolving disputes.
What Are Amazon Global Selling Fees?
Amazon Global Selling fees are charged to sellers who sell their products on Amazon's international marketplaces. The fees vary depending on the marketplace where the products are sold, the product category, and the fulfillment method. Below is a breakdown of the Amazon Global Selling fees.
Monthly Professional Selling Plan fee
This fee is charged for each active seller account that sells on Amazon's international marketplaces. The fee varies depending on the marketplace where the account is registered.
This fee is charged for each product sold. The exact fee percentage may vary depending on your item category. Most referral fees are between 8% and 15%.
These fees are charged for FBA services, such as storage, pick and pack, and shipping. The fees vary depending on the weight and size of the product, the distance it needs to travel, and the shipping method.
International shipping fees
These fees are charged by shipping carriers for shipping products to customers in international markets. The fees vary depending on the weight and size of the product, the distance it needs to travel, and the shipping carrier.
Customs duties and taxes
These fees are charged by governments for importing products into their countries. The fees vary depending on the product, the country of import, and the product's value.
Can you sell on Amazon from a different country?
Yes, you can sell on Amazon from a different country. You can create an Amazon Seller Central account in any country where Amazon operates and list your products for sale on Amazon's international marketplaces.
What country is best to sell on Amazon?
The best country to sell on Amazon depends on your products and target market. The top 5 Amazon international marketplaces for third-party sellers are the U.S. (80%), Canada (23%), the U.K. (15%), Germany (10%), Mexico (10%).
How do I list globally on Amazon?
To list globally on Amazon, you must use Amazon Global Selling. Create an Amazon Seller Central account, choose the countries where you want to sell, and create product listings for each country.
Can you do Amazon FBA overseas?
Yes, you can do Amazon FBA overseas. Amazon FBA allows you to store your products in Amazon's fulfillment centers and ship them to customers worldwide.
What are the top 3 countries on Amazon sellers?
The top 3 countries on Amazon sellers are the U.S. (80%), Canada (23%), and the U.K. (15%).
Which European country is best for Amazon?
The most popular European countries for Amazon are Germany and the United Kingdom. However, your choice must depend on your products, target market, and competition.
In conclusion, selling internationally on Amazon can be an excellent opportunity to expand your business and grow. However, it's essential to research and understand each marketplace's specific requirements before you start. By following the tips in this post, you can increase your chances of success when selling internationally on Amazon.
You must remember that selling high-profit inventory is key to success. With Seller Assistant Аpp, you can quickly identify the best products to sell on Amazon. This popular all-in-one extension helps you quickly detect high-margin items and avoid problematic products with sales restrictions or IP complaints. It integrates the FBA&FBM Calculator, Quick View, Stock Checker, and Restrictions Checker features in one tool.