The best things to resell on Amazon in 2026 are branded items that already sell on an existing listing and that resellers can still win: beauty products, kitchen gadgets, grocery multipacks, arts and crafts supplies, sports gear, toys, pet supplies, clothing basics, household essentials and hand tools. Each pick below has its numbers from Seller Assistant’s State of Wholesale Q3 2026 report: leads per 1,000 supplier lines, Amazon’s fee cut, Buy Box competition and the change in demand.
Reselling means you buy products from a brand, a distributor or a store and sell them on listings that already exist. You do not create a product or a brand. If you want product ideas for your own brand, read what to sell on Amazon and the best product ideas for Amazon FBA instead.
Top 10 Items To Resell in 2026
These 10 items work for Amazon wholesale, online arbitrage and retail arbitrage. Every item already has established listings on Amazon, so your job is to source it at the right price, check that you can sell it, and add your offer.
| # | Item to resell | Amazon category | Leads per 1,000 supplier lines | Amazon’s cut of the sale price | Main thing to check |
|---|---|---|---|---|---|
| 1 | Skincare, hair care and makeup | Beauty & Personal Care | 125 | 39.1% | Brand gating, IP complaints |
| 2 | Kitchen gadgets, bakeware and food storage | Kitchen & Dining | 118 | 43.0% | Amazon on the Buy Box |
| 3 | Snacks, drinks and pantry multipacks | Grocery & Gourmet Food | 72 | 45.3% | Category approval, expiration dates |
| 4 | Arts, crafts and sewing supplies | Arts, Crafts & Sewing | 85 | 46.1% | Low prices, high fee share |
| 5 | Sports, fitness and outdoor gear | Sports & Outdoors | 83 | 30.6% | Softer demand (−6.6%) |
| 6 | Toys, games and puzzles | Toys & Games | 71 | 41.0% | Q4 rules, toy safety documents |
| 7 | Pet toys, puzzle feeders and treats | Pet Supplies | 76 | 45.6% | Locked Buy Boxes (62%) |
| 8 | Socks, compression wear and clothing basics | Clothing, Shoes & Jewelry | 110 | 33.8% | Returns, rising supplier costs |
| 9 | Household and cleaning essentials | Health & Household | 55 | 40.1% | Hazmat, no supplements |
| 10 | Hand tools, work lights and hardware | Tools & Home Improvement | 31 | 40.0% | Batteries, many sellers per listing |
How the 10 items were picked
The numbers come from the State of Wholesale Q3 2026 report: 13.5 million supplier lines that 782 verified wholesale sellers uploaded to Seller Assistant between July 2025 and August 2026, for Amazon.com. Category figures use the 100 sellers who scan regularly.
- A lead is a supplier line with an Amazon listing that gives at least 20% ROI after Amazon’s fees, sells at least 5 units a month, and does not have Amazon on the Buy Box. Across all categories, 1,000 matched supplier lines give about 55 leads.
- Amazon’s cut is the median share of the sale price that referral and FBA fees take. It is measured after the January 15, 2026 fee change and the April 17, 2026 fuel and logistics surcharge.
- A listing is locked when one seller wins the Buy Box 80% of the time or more. Overall, 49% of the listings with Buy Box history are locked.
- About 3 in 10 products in supplier price lists have an IP-risk flag (30.5% in Q2 2026), so every pick below needs a brand check.
The data comes from wholesale price lists, but the Buy Box, fee and demand numbers describe the Amazon listings themselves. They apply in the same way to an item you buy in a store or online.
1. Skincare, hair care and makeup
Why it sells in 2026
Beauty & Personal Care gives the most leads of any category: 125 per 1,000 matched supplier lines (the median seller finds 93). Demand did not change year over year, and only 41.3% of measurable listings are locked, so a new offer can share the Buy Box. Skincare, hair care and cosmetics get used up and bought again, which keeps sales steady.
Margin after 2026 fees
Amazon’s fees take a median 39.1% of the sale price, so $6.09 of every $10 remains for the product cost, inbound shipping and prep. The fee share decreased by 0.17 points after the 2026 fee changes. For the median seller, 46% of price-list items reach break-even or better.
Restrictions and IP risk
Many beauty brands and some subcategories need Amazon’s approval, and approval differs from one account to the next. Large beauty brands also file IP and authenticity complaints against resellers. Buy from the brand or an authorized distributor, keep the invoices, and check each brand before the first order.
Reselling tips
Choose sealed, full-size products with a long shelf life. Skip testers, travel sizes and gift sets that a store assembled, because they often do not match the Amazon listing. Products with an expiration date must arrive at an FBA warehouse with enough shelf life left (see Amazon’s rule in item 3).
2. Kitchen gadgets, bakeware and food storage
Why it sells in 2026
Kitchen & Dining gives the best result for the median seller in the whole report: 151 leads per 1,000 matched supplier lines (118 overall). Branded utensils, measuring tools, bakeware and food storage containers are small, giftable and replaced often.
Margin after 2026 fees
Amazon’s cut is a median 43.0% of the sale price. For the median seller, 52% of price-list items reach break-even, with a median shelf margin of +3.2%. The median supplier reorder cost increased by 5%, and selling prices did not increase to cover it, so check the latest supplier prices.
Restrictions and IP risk
Kitchen gadgets are rarely gated, but Amazon holds the Buy Box on 35.5% of repeat Kitchen & Dining products. Skip listings where Amazon sells, and check the brand for IP complaints. Glassware, ceramics and knife sets are fragile or need special handling.
Reselling tips
Buy single items and small sets that ship in their own retail box. Large cookware sets and countertop appliances are oversized, which increases FBA fees and returns. Store clearance after the holiday season and after summer gives arbitrage buys on branded bakeware.
3. Snacks, drinks and pantry multipacks
Why it sells in 2026
Grocery & Gourmet Food is the most open category in the report: only 38.1% of listings are locked, and a listing sells a median 113 units a month (estimated). Estimated sales increased by 9.9% year over year, the only category with an increase. Coffee, tea, snacks, drink mixes and pantry staples are bought again every few weeks.
Margin after 2026 fees
Amazon’s cut is a median 45.3%, one of the highest of the 10 picks, because most grocery items sell at low prices. One supplier line matches 1.62 Amazon listings on average (a single, a 2-pack, a 6-pack), so check which pack size gives the profit. The category gives 72 leads per 1,000 matched supplier lines (median seller 64).
Restrictions and IP risk
Many seller accounts need approval for Grocery & Gourmet Food or for some of its subcategories. Grocery is also the only category where the number of sellers increased (+2.8%), so expect more competition. Chocolate and other meltable items cannot go to FBA in the warm months.
Reselling tips
Amazon’s expiration date rule says a product must arrive at the FBA warehouse with enough shelf life for its full use, plus 90 days. Buy recent stock, check the date on every case, and do not buy items close to their expiration date from clearance shelves.
4. Arts, crafts and sewing supplies
Why it sells in 2026
Arts, Crafts & Sewing gives 85 leads per 1,000 matched supplier lines. Sellers leave the category (offers decreased by 12.6% on the same products), and it has the lowest catalog rotation in the report: only 32% of items are new each year. The same supplier catalogs and the same store shelves continue to give leads. Demand is almost flat (−0.9%).
Margin after 2026 fees
The category has the highest fee share of the 10 picks: a median 46.1% of the sale price. Paints, yarn, markers and craft kits often sell for a few dollars, so FBA fees take a large part. For the median seller, 55% of price-list items still reach break-even, and the median shelf margin is +3.3%.
Restrictions and IP risk
Most craft supplies are ungated, and Amazon holds the Buy Box on only 17.0% of repeat products. Some paints, glues and aerosol sprays are hazmat, so check the hazmat flag before you send them to FBA.
Reselling tips
Look for multipacks and branded kits with a sale price of $15 or more, where the fee share is smaller. Back-to-school and post-holiday sales put craft supplies on clearance at big-box stores.
5. Sports, fitness and outdoor gear
Why it sells in 2026
Sports & Outdoors gives 83 leads per 1,000 matched supplier lines, and 51% of price-list items reach break-even for the median seller. Water bottles, resistance bands, yoga gear, camping accessories and fan gear sell all year, with peaks in January and before summer.
Margin after 2026 fees
Amazon’s cut is the lowest of the 10 picks: a median 30.6% of the sale price, so $6.94 of every $10 remains. Many sports items sell at higher prices than grocery or craft items, which lowers the fee share.
Restrictions and IP risk
Estimated sales on the same products decreased by 6.6% year over year. Base each buy on the current sales of the listing. Some popular drinkware and outdoor brands enforce their IP against resellers, so check the brand first.
Reselling tips
Kayaks, bikes and home gym equipment are oversized and a poor fit for FBA. Small accessories ship cheaply and rarely break.
6. Toys, games and puzzles
Why it sells in 2026
Toys & Games gives 71 leads per 1,000 matched supplier lines. Amazon’s Buy Box share on repeat toy products decreased from 39.0% to 32.7% (−6.3 points), and the number of sellers per listing decreased by 4.0%. More listings are open to third-party sellers now.
Margin after 2026 fees
Amazon’s cut is a median 41.0% of the sale price. Demand softened (estimated sales −12.3% year over year), so buy for Q4 in small quantities and reorder what sells.
Restrictions and IP risk
Toys for children 12 and under must meet US federal safety standards, and Amazon can ask for test reports and certificates. In the holiday season, Amazon has extra performance requirements for sellers who ship toys themselves (FBM). FBA offers do not need to meet them. Several large toy brands send IP complaints to resellers, so check every brand.
Reselling tips
Send Q4 toy inventory to FBA early, before the holiday inbound cutoffs. Board games, puzzles and building sets in sealed boxes have fewer returns than electronic toys.
7. Pet toys, puzzle feeders and treats
Why it sells in 2026
Pet Supplies gives 76 leads per 1,000 matched supplier lines, and a listing sells a median 68 units a month (estimated). Puzzle feeders, chew toys, grooming tools and treats are bought again and given as gifts.
Margin after 2026 fees
Amazon’s cut is a median 45.6% of the sale price. Estimated sales decreased by 5.9% year over year.
Restrictions and IP risk
Pet Supplies is the hardest category to win on this list: 62.4% of listings are locked, and Amazon holds the Buy Box on 32.0% of repeat products. Look at the Buy Box history before you buy. Treats have expiration dates, so check them before you buy.
Reselling tips
Choose listings where several sellers share the Buy Box. Dishwasher-safe, BPA-free feeders and sturdy toys get better reviews and fewer returns. Pet stores mark down holiday toys in January.
8. Socks, compression wear and clothing basics
Why it sells in 2026
Clothing, Shoes & Jewelry gives 110 leads per 1,000 matched supplier lines, and 60% of price-list items reach break-even for the median seller, one of the best hit rates in the report. Branded socks, compression socks and basics such as underwear and plain T-shirts sell all year to athletes, nurses, travelers and older adults.
Margin after 2026 fees
Amazon’s cut is a median 33.8% of the sale price, and the median shelf margin is +7.1%. Supplier costs increase fastest in this category. The median reorder cost increased by 8%, and the margin decreased by 5.9 points.
Restrictions and IP risk
The catalogs change almost completely each year (93% of items are new), so a lead from last season may be gone. Clothing listings often have one seller (median offers: 1), and 56.5% of measurable listings are locked. Large apparel brands enforce their IP against resellers.
Reselling tips
Sizing causes most clothing returns, so prefer multipacks and basics with simple size charts. Check which sizes and colors sell before you buy a full size run.
9. Household and cleaning essentials
Why it sells in 2026
Health & Household gives 55 leads per 1,000 matched supplier lines (median seller 66). Laundry products, cleaning supplies, paper goods, oral care and first aid supplies are bought again and again, and demand is stable (estimated sales −0.8%).
Margin after 2026 fees
Amazon’s cut is a median 40.1% of the sale price. Only 39% of price-list items reach break-even for the median seller. One supplier line matches 1.74 Amazon listings on average, one of the highest rates in the report, so compare the pack sizes.
Restrictions and IP risk
53.7% of measurable listings are locked. Many cleaning products (aerosols, bleach, some detergents) are hazmat. This list leaves out dietary supplements, because on the US marketplace they need verification by an Amazon-approved third-party testing company.
Reselling tips
Heavy liquids increase FBA fees, so calculate the profit with the real weight. Buy from distributors that sell full, sealed cases with clear dates.
10. Hand tools, work lights and hardware
Why it sells in 2026
Tools & Home Improvement has stable demand: estimated sales on the same products did not change year over year. Branded hand tools, LED work lights, tape measures and hardware sell all year to homeowners and contractors.
Margin after 2026 fees
Amazon’s cut is a median 40.0% of the sale price. For the median seller, 49% of price-list items reach break-even, with a median shelf margin of +2.0%. The category gives 31 leads per 1,000 matched supplier lines overall and 45 for the median seller.
Restrictions and IP risk
The median listing has 6 offers, and 54.2% of measurable listings are locked. Rechargeable lights and power tools have lithium batteries, which need hazmat review for FBA. Check the brand for IP complaints.
Reselling tips
Hardware stores clear seasonal stock (work lights in spring, garden tools in fall). Buy items in their original packaging with all parts, because returns increase when a mount or a battery is missing.
Items that got harder to resell in 2026
These items were on many 2025 lists, including the earlier version of this post. The 2026 data and rules make them weaker picks:
- Books: a 21% hit rate, 64% of listings locked, and Amazon holds the Buy Box on 51% of repeat products. Fees increased by 1.2 points, the most of any category.
- Video Games: the median seller reaches break-even on only 21% of items, and fees increased by 0.8 points.
- Electronics such as mini projectors and wireless chargers: 23 leads per 1,000 supplier lines, and a usual supplier price increase removes 38% of the leads.
- Baby: a 25% hit rate, and Amazon holds the Buy Box on 42% of repeat products.
- Dietary supplements such as mushroom capsules: third-party testing verification is required on the US marketplace.
- Countertop appliances and other oversized items: high FBA fees, more shipping damage and slow capital turnover.
- Generic unbranded products: Amazon does not let you add an offer to many generic listings, so they suit private label more than reselling.
How to Choose the Best Items to Resell?
A category with good numbers does not make every product in it a good buy. In the State of Wholesale data, the difference between the best and the worst sellers in one category is much larger than the difference between categories. Before you buy, check each product for real sales, restrictions on your account, IP risk and profit after fees.
Questions to answer when you source items to resell
- Is the product in demand?
Check the Best Sellers Rank (BSR), the estimated monthly sales and the sales history. Half of the supplier lines with 20% ROI or more fail the sales check: no listing for them sells 5 units a month.
- Am I allowed to sell it?
Check that you are eligible to list the product on your seller account. Some brands and categories need approval. If you list a product that you cannot sell, Amazon can remove the offer, and your stock can be stranded.
- Will the brand let me resell it?
Check the brand for IP and authenticity complaints and for how many resellers it allows. A brand that sells only through its own store, or wins every Buy Box, leaves no room for you. Read how to choose brands for resale for the full brand check.
- Where am I getting it from?
Source from verified suppliers that sell authentic products and give invoices that Amazon accepts. For arbitrage, keep the store receipts.
- Will I make a profit?
Include the purchase price, shipping, prep, Amazon fees and storage. FBA fees increased by an average of $0.08 per unit on January 15, 2026, and a 3.5% fuel and logistics surcharge on FBA fulfillment fees applies from April 17, 2026 (Amazon estimates $0.17 per unit on average).
This video shows how to check if a brand is worth reselling with Brand Analyzer: who wins the Buy Boxes, how much of the catalog sells and which distributors carry the brand.
Check the next brand on your list before you order.
Types of product sourcing
Once you have checked that a product is profitable and that you can sell it, choose how to buy it. The method depends on your Amazon business model: bulk sourcing or single product sourcing.
Wholesale sourcing (bulk sourcing)
Wholesale sourcing means buying cases from brands or distributors at wholesale prices. You work from a wholesale price list, find the profitable ASINs in it, and then place a bulk order. Of every 1,000 supplier lines, about 41 are real leads, so expect to check many lines for each product you buy.
Wholesale needs more capital and approved supplier accounts. In return, it gives repeatable orders, invoices from the brand’s supply chain and a lower IP risk.
Online arbitrage and retail arbitrage (single product sourcing)
Single product sourcing needs less capital, which suits new Amazon sellers and sellers who want to test products. With online arbitrage you buy discounted products from online stores, with retail arbitrage from physical stores, and then you resell them on Amazon. It needs daily research, but no supplier accounts or bulk orders.
How to Choose the Best Items to Resell with Wholesale?
For wholesale sourcing, you check the supplier’s price list line by line: the Amazon match, profit, competition, restrictions and risks. A price list can have thousands of lines, so sellers do this in bulk.
Seller Assistant’s Price List Analyzer matches every UPC in a supplier price list to its Amazon listing and adds 120+ data points per SKU. It calculates profit and ROI after Amazon’s fees (referral, FBA, storage, inbound placement) and the costs you configure, and it checks restrictions on your own seller account with the built-in Bulk Restriction Checker. You can filter the results by any data point, save the filters as a view, and push your shortlist to a purchase order.
Seller Assistant’s Price List Analyzer
Automated wholesale deal analysis checklist
Use these checks to select the best items to resell from a wholesale price list.
Seller Assistant’s Price List Analyzer
Sales performance
- What to check
The product’s Best Sellers Rank (BSR) and estimated monthly sales in its category.
- How it helps
Price List Analyzer shows BSR and sales data for each item, so you can filter out lines that do not sell.
Competition level
- What to check
The number of sellers on the listing, and whether Amazon itself is a seller. Listings with many sellers or with Amazon on them usually have smaller margins.
- How it helps
Price List Analyzer shows the FBA and FBM offer counts for each listing and whether Amazon takes part in the Buy Box.
Buy Box opportunity
- What to check
Who controls the Amazon Buy Box and whether you can realistically share it. On a locked listing, one seller wins the Buy Box 80% of the time or more.
- How it helps
The tool shows the Buy Box-eligible offers, the seller shares, and how often Amazon and the top seller hold the Buy Box.
Pricing and profitability
- What to check
Your profit after the cost of goods, FBA fees, referral fees, shipping and prep.
- How it helps
Price List Analyzer calculates profit, ROI, margin and break-even price for each SKU, from the current Buy Box price or the 30, 90 or 180-day average.
Product restrictions
- What to check
That the product is not gated for your account and that you are eligible to sell it.
- How it helps
Run the Bulk Restriction Checker on the whole price list or on a selection. A green open lock means you can sell the product, a red closed lock means it needs approval, and a red lock with an exclamation mark means you cannot sell it on your account.
Customer feedback
- What to check
Listings with a strong average rating (4 to 5 stars) and few negative reviews.
- How it helps
The tool shows the rating and the review count for each product.
Alerts and hidden risks
- What to check
Oversized, hazmat, fragile and meltable products, and brands with IP complaints. Any of these can reduce your profit or put your account at risk.
- How it helps
Seller Assistant flags these risks for each product, so you can remove them from your order before you buy.
How to Choose the Best Items to Resell with Online Arbitrage
For online arbitrage and retail arbitrage, you check one product at a time, on the store’s page or on the Amazon listing. Seller Assistant Extension shows profit, restrictions, sales history and risk flags on every Amazon product page, and its Side Panel View shows the same data on supplier and store websites.
Seller Assistant Extension
Step-by-step product research with Seller Assistant Extension
Step 1. Check sales performance
- What to do
Look at the Best Sellers Rank (BSR) and its trend. A green downward arrow means the rank improves and sales increase. The Top % metric shows the product’s position in its category.
Check how well the product sells
- Why it’s important
It shows whether the product sells now. In 2026, products moved down their category ranks in 16 of 20 categories.
Step 2. Estimate sales volume
- What to do
Use BSR drops and the Amazon sales estimate to see the monthly sales. Check the FBA and FBM stock levels of the other sellers.
Identify how many units you can sell
- Why it’s important
The sales estimate is for the whole listing. Divide it by the number of sellers who share the Buy Box to see how many units you can sell.
Step 3. Analyze the competition
- What to do
Check the number of FBA and FBM sellers on the listing. Use the Offers feature to see their prices and stock.
- Why it’s important
The median listing has 3 offers. A listing with many more sellers usually has a price race.
Step 4. Confirm Amazon’s presence
- What to do
Look for the red Amazon icon, which shows that Amazon also sells the item, and check Amazon’s Buy Box share.
If Amazon is a seller, Seller Assistant shows the red Amazon icon on the product pages
- Why it’s important
When Amazon holds most of the Buy Box, your Buy Box share is small. Amazon left about 1 in 80 repeat listings in 2026, but it still holds the Buy Box on 22% of them.
Step 5. Review listing history
- What to do
Use the integrated Keepa charts to check how long the product has been on Amazon and how stable its price and sales are.
Keepa charts
- Why it’s important
It keeps you away from new or unstable listings.
Step 6. Evaluate pricing trends
- What to do
Compare the average Buy Box price (Avg BB) with the price history. Look at the minimum FBA and FBM prices.
Buy Box price
- Why it’s important
A price that is high only today can drop before your stock arrives at the FBA warehouse.
Step 7. Identify top-selling variations
- What to do
Use the Variation Viewer to see which color, size or style sells best. Buy the variants with the highest review share.
Variation Viewer
- Why it’s important
On clothing, toys and pet products, one or two variations often make most of the sales.
Step 8. Check customer feedback
- What to do
Look for products with 4 to 5 stars and few negative reviews. Use the review history chart to see the trend.
- Why it’s important
Bad reviews mean more returns and slower sales.
Step 9. Check product restrictions
- What to do
Check if you can sell the product on your account. A green open lock means it is ungated, a red closed lock means you need Amazon’s approval, and a red lock with an exclamation mark means you cannot sell it.
If you see a green open lock icon in Seller Assistant, you can sell a product
- Why it’s important
You do not spend money on stock that you cannot list. If a product you want is gated, see how to get ungated on Amazon.
This video shows how the Restriction Checker works on Amazon pages and supplier websites.
Check the restrictions on your own seller account.
Step 10. Look for alerts and IP risk
- What to do
Check the alerts and flags: IP complaints (red triangle), hazmat, meltable, fragile, oversized, adult and generic brand products, and Amazon as a seller.
Seller Assistant’s product flags
- Why it’s important
About 3 in 10 products in supplier price lists have an IP-risk flag. An IP complaint can remove your listing, and several can put your account at risk. Hover over the red triangle to see the type of complaint and its date.
This video shows how the IP-Alert extension marks products and brands with IP complaints on Amazon and supplier pages.
Check your next product for IP complaints before you buy.
Step 11. Calculate profitability
- What to do
Use the built-in calculator or the free FBA and FBM calculator. Enter your cost of goods and logistics costs. The calculator shows net profit, margin and ROI after Amazon’s fees.
Calculator’s profitability and costs section has 2 subsections
- Why it’s important
It confirms that the product meets your profit target after the 2026 fees.
FAQ
What are the best items to resell?
In 2026 the best items to resell on Amazon are branded beauty products, kitchen gadgets, grocery multipacks, arts and crafts supplies, sports gear, toys, pet supplies, clothing basics, household essentials and hand tools. In Seller Assistant’s State of Wholesale Q3 2026 data, these categories give between 31 and 125 leads per 1,000 supplier lines.
What is the most profitable item to resell on Amazon?
No single item is the most profitable for every seller. By category, Kitchen & Dining gives the most leads for the median seller (151 per 1,000 supplier lines), and Beauty & Personal Care gives the most leads overall (125 per 1,000). Check the profit of each ASIN after Amazon’s fees before you buy.
Is reselling on Amazon profitable in 2026?
Yes, if you check each product before you buy. Amazon’s referral and FBA fees take about 40% of the sale price for the median product, and of every 1,000 supplier lines, about 41 pass the profit, sales and Buy Box checks.
What items should you not resell on Amazon?
Avoid items you cannot sell on your account, brands with IP complaints, dietary supplements without third-party testing, oversized appliances and generic unbranded products. In 2026, Books, Video Games, Baby and Electronics also gave resellers few profitable leads.
What can you resell with $1,000?
With $1,000 you can start online or retail arbitrage with small, light items such as beauty products, arts and crafts supplies or pet toys, or place a small first wholesale order. Buy a few units of each ASIN first and reorder what sells.
Is FBA worth it for resellers?
For most resellers, yes. FBA gives your offers Prime, and Amazon handles shipping and returns. FBA fees increased by an average of $0.08 per unit on January 15, 2026, and a 3.5% fuel and logistics surcharge applies from April 17, 2026, so include both in your profit check.
Which Items Should You Resell First?
- New seller with a small budget: start with online or retail arbitrage in beauty, arts and crafts or sports accessories, where items are small and cheap to ship.
- Wholesale seller with supplier accounts: Kitchen & Dining and Beauty & Personal Care give the most leads per 1,000 supplier lines (151 and 93 for the median seller).
- For repeat sales: grocery and household essentials sell again every few weeks, and Grocery is the only category where estimated sales increased (+9.9%).
- For Q4: toys and games, sent to FBA early, on the listings that Amazon left in 2026.
- For stable demand: hand tools, hardware and beauty products, where estimated sales did not change year over year.
